Job ID: 57974

Job Category: Communications & Marketing

Division & Section: Corporate Real Estate Management, Real Estate Property Management

Work Location: 105 The Esplanade

Job Type & Duration: Full-time, Permanent Vacancy

Hourly Rate and Wage Grade: $40.69 – $44.57

Shift Information: Tuesday to Saturday, 35 hours per week

Affiliation: L79 Full-time

Number of Positions Open: 1

Posting Period: 09-July-2025 to 23-July-2025

Job Summary:

To support the planning and execution of marketing, communications, and event programming initiatives for the St. Lawrence Market District. This role is responsible for delivering engaging promotional campaigns and supporting event programming with an emphasis on advertising, digital marketing, content creation, social media management, event marketing, and public relations.

St. Lawrence Market District is a dynamic public market and vibrant community hub for food, arts, and culture. The successful candidate should have considerable experience in arts & culture, event, retail and/or tourism based businesses. Given the nature of events and retail operations flexible work schedule including evenings and weekends may be required from time to time based on operational needs. Regular days of work for this role are Tuesdays to Saturdays with Sundays and evenings as required for event operations.

Major Responsibilities:

• Provides marketing, communications, and event programming-related support for the St. Lawrence Market District.

• Plans and executes paid digital advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other platforms.

• Develops, designs, and executes marketing, communications, promotional materials and strategies, advertising campaigns targeting key audiences and the community, as well as media and public relations outreach.

• Develops, edits, and writes content for social media platforms, website, and newsletters, conducts community engagement, and provides analytics and insights, with approval from the Supervisor, Marketing, Communications & Events.

• Coordinates and creates promotional and wayfinding signage and communications to tenants, adjacent facilities, rental areas, and stakeholders, including coordinating printing and installation.

• Negotiates competitive pricing with suppliers for advertising.

• Completes reports and statistical information to evaluate events and promotional efforts. Processes and monitors invoices, payments, and refunds.

• Interprets regulations and applies best practices to marketing and advertising functions.

• Liaises with artists, applicants/special interest groups/contract staff, other units and/or divisions when supporting event programming.

• Communicates strategies to sponsors, performers, suppliers, vendors, volunteers, stakeholders, and consultants.

• Prepares and processes documents in accordance with appropriate policies and legislation.

• Prepares and/or presents presentation materials, attends meetings and coordinates with the Supervisor for in-house events.

• Responds to enquiries, complaints and concerns and takes appropriate steps to ensure resolution.

Key Qualifications:

Your application must describe your qualifications as they relate to:

• Post-secondary education in a discipline pertinent to the job function (marketing, communications, public relations) or an approved combination of education and experience.

• Extensive marketing, communications, and event administration experience at a senior level with the ability to multitask and effectively carry out the various duties and responsibilities of this position, with minimum direction.

• Considerable experience in, digital advertising, social media, content creation, media, event marketing, communications, graphic design, and event programming.

• Considerable experience using Microsoft Office Suite (i.e. Word, Excel, and PowerPoint) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat).

• Experience using social media tools for business purposes including Facebook, Instagram, Twitter, HootSuite as well as related social media analytic and advertising tools.

You must also have:

• Considerable understanding of best practices in marketing, communications, and social media management.

• Strong organizational, project management and business analysis skills to optimize and coordinate resources to achieve desired results.

• Strong interpersonal skills with the ability to work effectively with all levels of staff and internal / external stakeholders with a high level of flexibility to deal with rapidly emerging situations and support collaborative working relationships.

• Ability to work independently or in a team environment, including engaging all stakeholders in information gathering, problem-solving and issue resolution.

• Well-developed verbal and written communication skills with an ability to prepare reports and statistics within tight deadlines and appropriately tailored to target audiences (e.g. senior leadership, Council, internal partners, external stakeholders, etc.).

• Excellent oral communication and presentation skills with the ability to establish and maintain effective partnerships with other staff, community groups, agencies, corporations and businesses in relation to the marketing portfolio.

• Extensive understanding of the latest trends in social media and community building. Considerable understanding of effective marketing, communications strategies for target audiences in environments including retail, food and culinary, tourism, art, culture or related fields.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity.

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request. Learn more about the City’s Hiring Policies and Accommodation Process.