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Chief Marketing Officer

Toronto, Ontario
C Level
full_time

Top Benefits

Hybrid / remote work options
Mission-driven firm advocating for people in their most vulnerable moments
Collaboration with forward-thinking lawyers who embrace innovation

About the role

Fractional or Full-Time CMO – Help Us Redefine Legal Marketing

Location: Hybrid / Remote (Toronto-based firm)

Type: Fractional or Full-Time

Industry: Personal Injury Law

Are you a bold marketing leader ready to disrupt the legal industry?

We’re not your average law firm—and we’re not looking for an average CMO. Our firm is a recognized leader in personal injury law, with a national footprint and a reputation for results. But we’re ready to take it to the next level—and we need the right marketing visionary to lead the way.

We’re seeking a Fractional or Full-Time Chief Marketing Officer (CMO) with a growth mindset, digital savvy, and an entrepreneurial edge to lead strategy, elevate our brand, and drive measurable results across all channels. You’ll work directly with our executive team and have the freedom to build, test, and scale innovative campaigns that shape public perception and drive client acquisition.

What You’ll Do:

  • Lead Marketing Strategy: Help build a firm-wide marketing roadmap aligned with business goals—digital, traditional, and grassroots.

  • Grow Brand Visibility: Evolve our brand identity and storytelling across platforms, with a focus on trust, differentiation, and community impact.

  • Own Social Media Strategy: Develop and execute a powerful social media presence across Instagram, LinkedIn, Facebook, TikTok, YouTube, and emerging platforms. Create a compelling voice that engages, educates, and builds trust.

  • Create Social Campaigns That Convert: Build and manage organic and paid social media campaigns that generate leads, drive traffic, and support both awareness and case generation.

  • Oversee Paid Media & SEO: Manage performance-driven campaigns (PPC, display, retargeting), optimize SEO rankings, and leverage analytics to inform spend.

  • Drive Intake Growth: Collaborate with intake and operations teams to ensure seamless client experience and conversion optimization.

  • Manage Agencies & Vendors: Oversee relationships with SEO, PR, media, and creative partners—or build an in-house team as needed.

  • Innovate Relentlessly: Experiment with new content formats and platforms including short-form video, AI-powered content tools, influencer collaborations, and legal education content.

You Bring:

  • Proven experience as a CMO, VP of Marketing, or Senior Marketing Director (legal, healthcare, or professional services experience is a plus—but not mandatory)

  • A strong track record of performance marketing success , lead generation, and ROI-driven decision making

  • Demonstrated expertise in social media strategy , community building, and content-driven engagement

  • Deep understanding of digital media, SEO, paid campaigns, web conversion , and branding strategy

  • Leadership experience managing teams, creatives, and cross-functional stakeholders

  • A mix of creative thinking and data-driven execution

  • An agile, growth-oriented mindset —comfortable working in a fast-moving environment with executive visibility

Why Join Us?

  • Be part of a mission-driven firm advocating for people in their most vulnerable moments

  • Collaborate with forward-thinking lawyers who embrace innovation, not resist it

  • Shape one of the most recognizable brands in Canadian personal injury law

Ready to build something remarkable?

Apply now or reach out confidentially to hr@preszlerlaw.com to explore how you could help us redefine what marketing looks like in the legal space.

About Preszler Injury Lawyers

Law Practice
51-200

Since 1959, Preszler Injury Lawyers has represented persons from all walks of life in virtually every type of situation. We have learned that whether you have suffered a personal injury in a motor vehicle accident , slip and fall , or in any other way, you must have an aggressive and experienced law firm on your side in order to be fully compensated.

Naturally, we take our responsibility to you and your family very seriously and we always keep your needs our number one priority. Practically speaking, this means responding to your phone calls, letters and e-mails in a timely fashion while providing clear, concise answers to any of your questions; leaving you free to concentrate on your recovery.

Our lawyers at Preszler Law Firm, truly appreciate your state of distress. Therefore, if you are immobile or unable to visit our offices, we will come to you and provide you with a free consultation at no expense to you!

Call us toll-free at 1-800-JUSTICE® or fill out our Case Evaluation form. You will speak to an experienced personal injury lawyer who will provide straight forward answers to your complex questions. Call us now and remember, there is never a fee unless we recover money for you!