Top Benefits
About the role
VP of Marketing
📍 Location: Remote or Vancouver, Canada (Office presence optional)
💼 Seniority Level: VP / CMO-track
🕹️ Industry: iGaming | Sweepstakes | Performance Marketing
🧠 About the Opportunity
We’re a high-growth iGaming company known for one of the most competitive sweepstakes offerings in the market, including a growing portfolio of brands with significant investment in influencer partnerships and ambassador programs.
In just 3 years, we’ve built a team of 50+ talented people, with a hybrid structure (30% remote) and deep industry roots stretching back over a decade. We’re now scaling aggressively — and we're looking for a hands-on, results-driven VP of Marketing to drive performance, scale campaigns, and develop a world-class marketing function.
🎯 The Role
As VP of Marketing , you’ll take ownership of our global marketing strategy, execution, and team development. You’ll be responsible for acquisition, retention, paid media, affiliates, brand, and growth marketing — with a strong focus on the U.S. market. This is a key leadership role with high visibility across the business and direct input into commercial strategy.
We’re open to someone stepping up into VP/CMO level , or an established leader looking for a high-impact role in a fast-moving environment.
📌 Key Responsibilities
- Lead and grow the marketing team , developing internal talent and bringing in additional resources as needed
- Design, implement, and optimise multi-channel campaigns (Google, Meta, Programmatic, etc.) with measurable ROI
- Scale and manage affiliate marketing operations , building strong partnerships and performance tracking
- Execute and iterate high-impact influencer and ambassador strategies
- Develop and execute strategies tailored to the American player audience
- Collaborate cross-functionally across product, CRM, data, and leadership
- Set KPIs, manage performance dashboards, and deliver regular reporting
- Ensure brand consistency and growth across digital touchpoints
🔍 What We're Looking For
- 5–10+ years in marketing, with at least 2–3 years at a senior level within the iGaming or performance-based B2C sector
- Strong experience targeting the U.S. market (U.S.-based candidates preferred, but open to others with relevant experience)
- Hands-on and data-led — comfortable building strategy and rolling up your sleeves to execute
- Demonstrated success scaling affiliate programs and managing paid media campaigns
- Proven leadership abilities — able to build, mentor, and inspire high-performing teams
- Comfortable navigating both regulated and unregulated markets
- Crypto knowledge is a plus, but not a requirement
- Clear communicator with high personal standards, a strong work ethic, and a bias toward ownership and accountability
🌐 Perks & Details
- Fully remote or based in Vancouver (no relocation support provided)
- Office-based employees receive medical insurance
- High degree of autonomy and direct impact on brand and growth
- Join an agile, fast-scaling company with a strong foundation and serious growth momentum
About Van Kaizen
Global recruitment that continuously delivers. Spread across 24 countries and six continents, our multilingual team delivers results in every time zone. Built for high-performing, independent recruiters and by invite only, Van Kaizen is an industry-challenging platform offering the highest commission in global recruitment.
Top Benefits
About the role
VP of Marketing
📍 Location: Remote or Vancouver, Canada (Office presence optional)
💼 Seniority Level: VP / CMO-track
🕹️ Industry: iGaming | Sweepstakes | Performance Marketing
🧠 About the Opportunity
We’re a high-growth iGaming company known for one of the most competitive sweepstakes offerings in the market, including a growing portfolio of brands with significant investment in influencer partnerships and ambassador programs.
In just 3 years, we’ve built a team of 50+ talented people, with a hybrid structure (30% remote) and deep industry roots stretching back over a decade. We’re now scaling aggressively — and we're looking for a hands-on, results-driven VP of Marketing to drive performance, scale campaigns, and develop a world-class marketing function.
🎯 The Role
As VP of Marketing , you’ll take ownership of our global marketing strategy, execution, and team development. You’ll be responsible for acquisition, retention, paid media, affiliates, brand, and growth marketing — with a strong focus on the U.S. market. This is a key leadership role with high visibility across the business and direct input into commercial strategy.
We’re open to someone stepping up into VP/CMO level , or an established leader looking for a high-impact role in a fast-moving environment.
📌 Key Responsibilities
- Lead and grow the marketing team , developing internal talent and bringing in additional resources as needed
- Design, implement, and optimise multi-channel campaigns (Google, Meta, Programmatic, etc.) with measurable ROI
- Scale and manage affiliate marketing operations , building strong partnerships and performance tracking
- Execute and iterate high-impact influencer and ambassador strategies
- Develop and execute strategies tailored to the American player audience
- Collaborate cross-functionally across product, CRM, data, and leadership
- Set KPIs, manage performance dashboards, and deliver regular reporting
- Ensure brand consistency and growth across digital touchpoints
🔍 What We're Looking For
- 5–10+ years in marketing, with at least 2–3 years at a senior level within the iGaming or performance-based B2C sector
- Strong experience targeting the U.S. market (U.S.-based candidates preferred, but open to others with relevant experience)
- Hands-on and data-led — comfortable building strategy and rolling up your sleeves to execute
- Demonstrated success scaling affiliate programs and managing paid media campaigns
- Proven leadership abilities — able to build, mentor, and inspire high-performing teams
- Comfortable navigating both regulated and unregulated markets
- Crypto knowledge is a plus, but not a requirement
- Clear communicator with high personal standards, a strong work ethic, and a bias toward ownership and accountability
🌐 Perks & Details
- Fully remote or based in Vancouver (no relocation support provided)
- Office-based employees receive medical insurance
- High degree of autonomy and direct impact on brand and growth
- Join an agile, fast-scaling company with a strong foundation and serious growth momentum
About Van Kaizen
Global recruitment that continuously delivers. Spread across 24 countries and six continents, our multilingual team delivers results in every time zone. Built for high-performing, independent recruiters and by invite only, Van Kaizen is an industry-challenging platform offering the highest commission in global recruitment.