About the role
About Headlight
Headlight is a full-stack performance marketing agency built by in-house marketing leaders who’ve driven hyper-growth at top consumer brands. We combine data fidelity , creative excellence , and growth expertise to help apps and web platforms scale efficiently and profitably. Whether we’re navigating cross-platform tracking challenges, testing creatives at speed, or optimizing for marketing incrementality, we’re obsessed with one thing: delivering real, measurable impact for our clients .
About the Role
We’re looking for a Performance Marketing Manager to join our Growth team and lead paid media strategy and execution for a portfolio of high-growth clients. You’ll work across mobile and web channels, translating business goals into data-driven campaigns that drive user acquisition and retention. If you thrive in fast-paced environments, love diving into data, and want to help the most innovative companies scale, we’d love to meet you.
What You'll Do
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Develop and execute user acquisition strategies across platforms like Meta, Google Ads, TikTok, Snap, Apple Search Ads, and DSPs.
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Manage budgets and pacing to ensure campaigns hit volume, efficiency, and ROI targets.
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Partner with internal creative and analytics teams to test and iterate ad creatives quickly and effectively.
-
Own media buying and optimization , using advanced tactics like value bidding, A/B testing, incrementality experiments, and geo-lifts.
-
Analyze campaign data to generate actionable insights and communicate performance clearly to clients.
-
Stay ahead of platform changes and emerging UA best practices , especially in a privacy-centric world (SKAN, MMM, MMP integrations, etc.).
-
Serve as a trusted advisor to clients, guiding growth strategies and aligning execution with broader business goals.
What We’re Looking For
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3–5+ years of hands-on experience managing paid acquisition for mobile apps, eCommerce, or digital products.
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Expertise in major UA platforms (Meta, Google UAC, TikTok, etc.) with a track record of hitting performance goals.
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Experience or strong interest in Web/SEM
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Strong analytical skills with proficiency in tools like Excel/Sheets, Looker, or similar BI platforms.
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Experience working with MMPs (e.g., Appsflyer, Adjust) and understanding of attribution frameworks (SKAN, GA4, etc.).
-
Comfortable working in a fast-moving, client-facing role with multiple accounts.
Please attach a cover letter to you resume explaining why you think you would be a good fit for Headlight and this role
About the role
About Headlight
Headlight is a full-stack performance marketing agency built by in-house marketing leaders who’ve driven hyper-growth at top consumer brands. We combine data fidelity , creative excellence , and growth expertise to help apps and web platforms scale efficiently and profitably. Whether we’re navigating cross-platform tracking challenges, testing creatives at speed, or optimizing for marketing incrementality, we’re obsessed with one thing: delivering real, measurable impact for our clients .
About the Role
We’re looking for a Performance Marketing Manager to join our Growth team and lead paid media strategy and execution for a portfolio of high-growth clients. You’ll work across mobile and web channels, translating business goals into data-driven campaigns that drive user acquisition and retention. If you thrive in fast-paced environments, love diving into data, and want to help the most innovative companies scale, we’d love to meet you.
What You'll Do
-
Develop and execute user acquisition strategies across platforms like Meta, Google Ads, TikTok, Snap, Apple Search Ads, and DSPs.
-
Manage budgets and pacing to ensure campaigns hit volume, efficiency, and ROI targets.
-
Partner with internal creative and analytics teams to test and iterate ad creatives quickly and effectively.
-
Own media buying and optimization , using advanced tactics like value bidding, A/B testing, incrementality experiments, and geo-lifts.
-
Analyze campaign data to generate actionable insights and communicate performance clearly to clients.
-
Stay ahead of platform changes and emerging UA best practices , especially in a privacy-centric world (SKAN, MMM, MMP integrations, etc.).
-
Serve as a trusted advisor to clients, guiding growth strategies and aligning execution with broader business goals.
What We’re Looking For
-
3–5+ years of hands-on experience managing paid acquisition for mobile apps, eCommerce, or digital products.
-
Expertise in major UA platforms (Meta, Google UAC, TikTok, etc.) with a track record of hitting performance goals.
-
Experience or strong interest in Web/SEM
-
Strong analytical skills with proficiency in tools like Excel/Sheets, Looker, or similar BI platforms.
-
Experience working with MMPs (e.g., Appsflyer, Adjust) and understanding of attribution frameworks (SKAN, GA4, etc.).
-
Comfortable working in a fast-moving, client-facing role with multiple accounts.
Please attach a cover letter to you resume explaining why you think you would be a good fit for Headlight and this role