Job Title: Social Media Manager

Location: Toronto, ON (Hybrid • 2-3 days a week in office)

Duration: 14 months

Contract Type: T4 only

Pay Rate: CA$34.48/Hour

Role Mandate:

• This group handles all social media coming out from the client (Facebook, LinkedIn, Youtube, Instagram, etc.)

• The team works to create & publish content, as well as using analysis and metrics to report on the results.

• This role will also involve educating, guiding, and managing stakeholders, helping them put their best foot forward when they have new announcements or products.

Role Responsibilities:

• Collaborating with partners to develop results-driven organic and paid social media strategies based on clear business and measurement objectives

• Managing paid social media campaigns from strategy to execution to reporting

• Collaborating with internal and external agency partners on integrated marketing campaigns

• Providing subject-matter expertise on the development of engaging and compliant social-first creative, with a thorough understanding of content best practices

• Publishing content to Client’s social media pages using our social media management tool

• Maintaining Client’s brand standards and brand voice across all social media channels

• Developing education and training materials for social media programs and partners

• Managing logistics for live social media events, creating content in real-time, and helping ensure event day activities run smoothly

• Measuring the performance of social media content and user engagement and providing ongoing recommendations for optimization

• Contributing to regular scorecards for social media initiatives and participating in discussions on results

• Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive and SharePoint sites

Must Have Skills:

• Post-secondary degree

• At least 3 years working experience in marketing or related field

• Knowledge of online marketing and strong understanding of social media channels

• Experience working with social media management tools for publishing and reporting ( Sprinklr, HootSuite, Sprout Social)

• Experience working with social advertising platforms such as META Business Manager and LinkedIn Campaign Manager.

• Excellent consulting, writing, editing and communication skills

• Positive attitude, detail and customer oriented with good multitasking and organisational ability

• Strong project management skills and ability to manage multiple projects

• Fluency in English

Nice to Have Skills:

• Bilingual (French/English)
• Relevant post-secondary degree
• Financial Industry experience
• Design/creative skills (i.e. video editing)