SOCIAL MEDIA AND AFFILIATE MARKETING SPECIALIST

Montreal-Based - No Agencies Please

Established in 1971, Tribal is a leading fashion brand in the women’s specialty boutique channel. We are seeking a creative and results-driven Social Media and Affiliate Marketing Specialist to join our dynamic team and help grow our digital footprint and launch our affiliate partnership program.

Position Overview:

The Social Media and Affiliate Marketing Specialist will be responsible for developing and executing social media strategies, managing content creation, and fostering partnerships with influencers and affiliate marketers. The ideal candidate is passionate about fashion, digitally savvy, and has a strong understanding of social media trends and affiliate marketing strategies.

Reporting directly to the Director of Marketing, you will be tasked with overseeing new affiliate channel partnerships, while building the targeting strategy, recruiting and onboarding new influencers from the ground up. The Affiliate Marketing Specialist will be responsible for managing the affiliate programs for Tribal and is eager to drive impressive revenue and brand awareness growth through successful campaigns.

This role requires a blend of creativity, content creation and editing skills to captivate our audience and enhance our brand presence.

Social Media Management:

• Develop, manage and implement a content calendar for social media platforms (Instagram, TikTok, Pinterest and Facebook).

• Create engaging and visually appealing content (graphics, reels, and captions) aligned with brand voice and marketing objectives.

• Repurpose marketing campaign assets for social media iterations that align with email marketing calendar.

• Monitor and analyze social media metrics to optimize content strategies and boost engagement.

• Engage with followers, respond to comments, and build a vibrant online community.

Affiliate/Influencer Marketing:

• Identify, recruit, and onboard fashion-focused affiliate partners and influencers.

• Manage affiliate relationships and performance metrics, ensuring they meet brand objectives.

• Develop and execute marketing campaigns and promotions for affiliate partners.

• Track, analyze, and report on the performance of affiliate and influencer campaigns.

Content Creation & Collaboration:

• Work closely with the creative team to produce high-quality visual assets.

• Collaborate with internal teams to align social and affiliate marketing efforts with broader brand and email campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Digital Commerce, PR, Communications, or a related field.

• 2+ years of experience in social media management and/or affiliate marketing (fashion industry experience is a plus).

• Strong understanding of social media platforms and analytics tools.

• Knowledge of affiliate marketing platforms (Impact an asset) and best practices.

• Excellent creative writing and storytelling skills.

• Proficiency in content creation & editing tools such as Adobe Creative Suite, Capcut, or similar.

• Strong analytical skills with the ability to interpret data and optimize strategies.

• Passion for fashion, trends, and brand storytelling.

• Video creation and editing experience

• Comfortable in front and behind the camera

If you are a digital-savvy storyteller passionate about fashion and affiliate marketing, we would love to hear from you. Please submit your resume, portfolio or link to successful social media campaigns and a cover letter (or video reel) explaining why you're the perfect fit for this role to nmonaco@tribal-inc.com.