Communications Officer (Communications & Marketing), ENG
Top Benefits
About the role
Regular/Temporary
Regular
Job Title
Communications Officer (Communications & Marketing), ENG
Job ID
70361
Location
Central Campus
Open Date
06/27/2025
Job Type
Continuing
Close Date
07/06/2025
Employee Group
Unifor Unit 1, Staff
Favorite Job
Department
Outreach
Salary Grade/Band
Grade 9
Salary Range
$30.84 - $47.65 (hourly)
Hours per Week
35
Posting Details
Schedule
Monday-Friday, 8:30am-4:30pm (Hybrid)
Education Level
Bachelor's degree in Communications, Marketing, or related field
Career Level
Requires 3 years of relevant experience
Job Description
Communications Officer
(Communications & Marketing)
(JD01253)
Engineering a Brighter Future
https://www.eng.mcmaster.ca/about-us/strategic-plan/
About the Faculty
Ranked among the top engineering schools in Canada and worldwide, the Faculty of Engineering has a reputation for innovative programs, cutting-edge research, leading faculty, and aspiring students. It has earned a strong reputation as a centre for academic excellence and innovation. Comprised of three schools that offer a diverse range of programs and degrees, the Faculty of Engineering offers multi-faceted educational experiences that help create global-ready, socially aware citizens through project-based classes, flexible co-op work terms, research opportunities and over 60 clubs and teams.
About the Position
Reporting to the Associate Director, Communications and Marketing, the Communications Officer (Communications & Marketing) is responsible for writing compelling stories, executing goal-driven paid social media campaigns, supporting branding initiatives and compiling reports that measure the impact of communications and marketing efforts.
The Communications Officer (Communications & Marketing) will have the following responsibilities:
- Write stories and news articles that translate complex research into accessible, engaging and impact-focused content.
- Identify and pursue new digital advertising opportunities that align with Faculty goals
- Develop annual reports (writing, compiling visual assets) that are engaging and include content that highlights key achievements and initiatives.
- Build and manage email campaigns using the iModules platform.
- Work closely with a wide range of audiences including faculty, students, alumni donors, senior leadership and industry/community collaborators
- Design and implement digital marketing campaigns that promote research priorities, in collaboration with the Office of Research, Innovation and Partnerships in Engineering.
- Liaise with central marketing to ensure alignment with Brighter World branding standards.
- Assist with video production, including storyboarding and on-site direction of freelancers and on-camera subjects; coordinate photography sessions with freelance professionals.
- Occasionally help update and maintain content on the Faculty of Engineering website.
- Adapt content for various platforms and audiences, with strong writing skills for web, social media and other digital formats.
- Contribute to engagement and awareness campaigns and events.
- Maintain up-to-date knowledge of Faculty of Engineering programs, initiatives and strategic priorities.
Job Summary
Responsible for the planning, development and implementation of all communications to enhance the overall profile of a department, group, or academic unit. Completes analysis and reporting for all communication vehicles within the unit.
Key Purpose and Functions
- Completes annual needs assessments and writes business plans which includes the development of communication and strategic plans and objectives.
- Conducts in-depth interviews of project stakeholders and participants requiring awareness of the nuances of the answers received before proceeding to the next stage in the interview.
- Facilitates meetings with project stakeholders and participants.
- Develops project specific budgets for review and approval by management.
- Develops plans regarding statistical reporting of communication methods including setting timelines and recommending key performance indicators.
- Writes annual reports with quantitative data, key performance indicators, recommendations, and budgets for review and approval by management.
- Writes content of communication materials.
- Develops and maintains social media platforms as identified in the business plan.
- Provides recommendations on software and hardware needed to ensure efficient implementation of the plan, including associated budget requirements.
- Oversees the design and maintenance of the program website.
- Monitors and analyzes performance of interactive websites and recommends changes. Develops and maintains relationships with key stakeholders on campus.
- Liaises with internal and external colleagues and collaborators. Sources vendors and obtains pricing information.
- Provides training to other staff on communication platforms.
- Provides advice to staff regarding e-communication software and best practices. Attends and participates in a variety of meetings.
- Remains current with frequent developments in social media platforms and trends in the communication field.
Supervision
- Ongoing responsibility for supervising up to 9 casual employees at any one time.
Qualifications
- Bachelor's degree in Communications, Marketing, or related field.
- Requires 3 years of relevant experience.
Additional Information
The successful candidate must have / demonstrate the following:
- Exceptional communication skills, both written and verbal.
- Superior writing skills, preferably with experience in writing about complex research topics for a general audience.
- High degree of tact, diplomacy, and professonalism.
- Strong skills in collaboration and respect to diverse backgrounds, experiences and styles.
- Proven ability in relationship development and management.
- Ability to work autonomously and as part of a team.
- A strategic and creative mindset.
- Deep knowledge of marketing, branding and strategic communications.
- Excellent knowledge and application of marketing strategy and familiarity with marketing tools.
- Excellent analytical skills, including ability to amalgamate data from multiple sources (e.g. Google Analytics, Facebook Ad Manager, etc.) to evaluate success.
- Great attention to detail and commitment to accuracy.
- Ability to coordinate, review, and edit all web content to ensure the quality of content.
- Ability to proactively contribute ideas, seek input, and share information.
- Ability to work on multiple projects, prioritize content, and manage time autonomously.
- Ability to coordinate and write the department's annual report and accomplishments.
- Strong computer skills using Microsoft Office, Adobe Suites and Canva.
The successful candidate must also have professional experience and proficiency in the following:
- Using social media for relationship building, outreach, and promotion.
- Developing content for Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube.
- Marketing and communications for a post-secondary institution.
- Working on website development with a variety of content management systems, including WordPress.
- Understanding and creating online content with a focus on the user experience.
- Liaising with media, advertising and professional print and web designers.
- Responding to media inquiries through various mediums.
- Participating on committees related to marketing, communications, and branding within the organization.
Kindly note that occasional travel as well as evening and weekend work will be required as part of this position.
How To Apply
To apply for this job, please submit your application online.
Employment Equity Statement
McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.
The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.
The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.
As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.
Job applicants requiring accommodation to participate in the hiring process should contact:
- Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679
to communicate accommodation needs.
Hybrid Work Language
To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.
Interview Experience
At McMaster University, we believe in a comprehensive and inclusive interview process. Our interview methods encompass a variety of approaches that allow our hiring teams to provide a flexible and accessible experience for engaging with our candidates. Throughout your recruitment process at McMaster, you may be requested to participate in a variety of formats, that may include in-person, virtual or recorded interviews. If you have any questions as you move through the hiring process, please reach out to talent@mcmaster.ca or the HR contact associated with your position of interest.
About McMaster University
McMaster University, one of four Canadian universities listed among the Top 100 universities in the world, is renowned for its innovation in both learning and discovery. It has a student population of 30,000, and more than 185,000 alumni in 137 countries.
Communications Officer (Communications & Marketing), ENG
Top Benefits
About the role
Regular/Temporary
Regular
Job Title
Communications Officer (Communications & Marketing), ENG
Job ID
70361
Location
Central Campus
Open Date
06/27/2025
Job Type
Continuing
Close Date
07/06/2025
Employee Group
Unifor Unit 1, Staff
Favorite Job
Department
Outreach
Salary Grade/Band
Grade 9
Salary Range
$30.84 - $47.65 (hourly)
Hours per Week
35
Posting Details
Schedule
Monday-Friday, 8:30am-4:30pm (Hybrid)
Education Level
Bachelor's degree in Communications, Marketing, or related field
Career Level
Requires 3 years of relevant experience
Job Description
Communications Officer
(Communications & Marketing)
(JD01253)
Engineering a Brighter Future
https://www.eng.mcmaster.ca/about-us/strategic-plan/
About the Faculty
Ranked among the top engineering schools in Canada and worldwide, the Faculty of Engineering has a reputation for innovative programs, cutting-edge research, leading faculty, and aspiring students. It has earned a strong reputation as a centre for academic excellence and innovation. Comprised of three schools that offer a diverse range of programs and degrees, the Faculty of Engineering offers multi-faceted educational experiences that help create global-ready, socially aware citizens through project-based classes, flexible co-op work terms, research opportunities and over 60 clubs and teams.
About the Position
Reporting to the Associate Director, Communications and Marketing, the Communications Officer (Communications & Marketing) is responsible for writing compelling stories, executing goal-driven paid social media campaigns, supporting branding initiatives and compiling reports that measure the impact of communications and marketing efforts.
The Communications Officer (Communications & Marketing) will have the following responsibilities:
- Write stories and news articles that translate complex research into accessible, engaging and impact-focused content.
- Identify and pursue new digital advertising opportunities that align with Faculty goals
- Develop annual reports (writing, compiling visual assets) that are engaging and include content that highlights key achievements and initiatives.
- Build and manage email campaigns using the iModules platform.
- Work closely with a wide range of audiences including faculty, students, alumni donors, senior leadership and industry/community collaborators
- Design and implement digital marketing campaigns that promote research priorities, in collaboration with the Office of Research, Innovation and Partnerships in Engineering.
- Liaise with central marketing to ensure alignment with Brighter World branding standards.
- Assist with video production, including storyboarding and on-site direction of freelancers and on-camera subjects; coordinate photography sessions with freelance professionals.
- Occasionally help update and maintain content on the Faculty of Engineering website.
- Adapt content for various platforms and audiences, with strong writing skills for web, social media and other digital formats.
- Contribute to engagement and awareness campaigns and events.
- Maintain up-to-date knowledge of Faculty of Engineering programs, initiatives and strategic priorities.
Job Summary
Responsible for the planning, development and implementation of all communications to enhance the overall profile of a department, group, or academic unit. Completes analysis and reporting for all communication vehicles within the unit.
Key Purpose and Functions
- Completes annual needs assessments and writes business plans which includes the development of communication and strategic plans and objectives.
- Conducts in-depth interviews of project stakeholders and participants requiring awareness of the nuances of the answers received before proceeding to the next stage in the interview.
- Facilitates meetings with project stakeholders and participants.
- Develops project specific budgets for review and approval by management.
- Develops plans regarding statistical reporting of communication methods including setting timelines and recommending key performance indicators.
- Writes annual reports with quantitative data, key performance indicators, recommendations, and budgets for review and approval by management.
- Writes content of communication materials.
- Develops and maintains social media platforms as identified in the business plan.
- Provides recommendations on software and hardware needed to ensure efficient implementation of the plan, including associated budget requirements.
- Oversees the design and maintenance of the program website.
- Monitors and analyzes performance of interactive websites and recommends changes. Develops and maintains relationships with key stakeholders on campus.
- Liaises with internal and external colleagues and collaborators. Sources vendors and obtains pricing information.
- Provides training to other staff on communication platforms.
- Provides advice to staff regarding e-communication software and best practices. Attends and participates in a variety of meetings.
- Remains current with frequent developments in social media platforms and trends in the communication field.
Supervision
- Ongoing responsibility for supervising up to 9 casual employees at any one time.
Qualifications
- Bachelor's degree in Communications, Marketing, or related field.
- Requires 3 years of relevant experience.
Additional Information
The successful candidate must have / demonstrate the following:
- Exceptional communication skills, both written and verbal.
- Superior writing skills, preferably with experience in writing about complex research topics for a general audience.
- High degree of tact, diplomacy, and professonalism.
- Strong skills in collaboration and respect to diverse backgrounds, experiences and styles.
- Proven ability in relationship development and management.
- Ability to work autonomously and as part of a team.
- A strategic and creative mindset.
- Deep knowledge of marketing, branding and strategic communications.
- Excellent knowledge and application of marketing strategy and familiarity with marketing tools.
- Excellent analytical skills, including ability to amalgamate data from multiple sources (e.g. Google Analytics, Facebook Ad Manager, etc.) to evaluate success.
- Great attention to detail and commitment to accuracy.
- Ability to coordinate, review, and edit all web content to ensure the quality of content.
- Ability to proactively contribute ideas, seek input, and share information.
- Ability to work on multiple projects, prioritize content, and manage time autonomously.
- Ability to coordinate and write the department's annual report and accomplishments.
- Strong computer skills using Microsoft Office, Adobe Suites and Canva.
The successful candidate must also have professional experience and proficiency in the following:
- Using social media for relationship building, outreach, and promotion.
- Developing content for Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube.
- Marketing and communications for a post-secondary institution.
- Working on website development with a variety of content management systems, including WordPress.
- Understanding and creating online content with a focus on the user experience.
- Liaising with media, advertising and professional print and web designers.
- Responding to media inquiries through various mediums.
- Participating on committees related to marketing, communications, and branding within the organization.
Kindly note that occasional travel as well as evening and weekend work will be required as part of this position.
How To Apply
To apply for this job, please submit your application online.
Employment Equity Statement
McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.
The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.
The University seeks qualified candidates who share our commitment to equity and inclusion, who will contribute to the diversification of ideas and perspectives, and especially welcomes applications from indigenous (First Nations, Métis or Inuit) peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+.
As part of McMaster’s commitment, all applicants are invited to complete a confidential Applicant Diversity Survey through the online application submission process. The Survey questionnaire requests voluntary self-identification in relation to equity-seeking groups that have historically faced and continue to face barriers in employment. Please refer to the Applicant Diversity Survey - Statement of Collection for additional information.
Job applicants requiring accommodation to participate in the hiring process should contact:
- Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 23679
to communicate accommodation needs.
Hybrid Work Language
To ensure an ongoing and vibrant University community that meets the needs of our students, staff and faculty and supports the University mission, ability to work on-site continues to be a requirement for most University positions. The University is supportive of exploring flexible work arrangements that effectively balance operational needs and employee interests.
Interview Experience
At McMaster University, we believe in a comprehensive and inclusive interview process. Our interview methods encompass a variety of approaches that allow our hiring teams to provide a flexible and accessible experience for engaging with our candidates. Throughout your recruitment process at McMaster, you may be requested to participate in a variety of formats, that may include in-person, virtual or recorded interviews. If you have any questions as you move through the hiring process, please reach out to talent@mcmaster.ca or the HR contact associated with your position of interest.
About McMaster University
McMaster University, one of four Canadian universities listed among the Top 100 universities in the world, is renowned for its innovation in both learning and discovery. It has a student population of 30,000, and more than 185,000 alumni in 137 countries.