SMART Technologies is an award-winning company that collaborates with bright minds around the world who believe in the power of innovation. We’re large enough to do great things but small enough that you don’t get lost in the crowd. Our continued success is possible because of our ‘Best in Class’ culture and unique talents of every individual at SMART.

Make an impact in education and business and beyond. Be a part of meaningful work that fuels connections across the globe. These are the connections that really matter - and inspire greatness. #WeAreSMART #ConnectionsThatMatter

Purpose of the Position

As the Team Lead, Product Marketing, you will be responsible for leading a team of Product Marketing Managers in the execution of go-to-market (GTM) strategies, product lifecycle marketing, and customer messaging initiatives. Reporting to the Manager, Product Marketing, you will play a pivotal role in aligning product marketing strategy with business objectives, enabling cross-functional readiness, and driving customer engagement and revenue growth across SMART’s product portfolio.

Key Responsibilities

• Lead, coach, and develop a team of Product Marketing Managers to foster skill development, achieve team goals and individual growth.
• Prioritize initiatives across team workloads, ensuring alignment with corporate objectives and resource availability.
• Coordinate cross-functional collaboration between product management, sales, and marketing teams to ensure efficient execution of GTM plans.
• Act as the first level of support and guidance for product launches, resource and campaign development, product messaging and strategic initiatives.
• Leads tactical execution of integrated product marketing and communications plans across all stages of the product lifecycle (launch, growth, sustain, and End of Life).
• Develop, review and refine product messaging to ensure it resonates with target audiences, aligns with product positioning, and supports commercial success.
• Work closely with Product Management to shape the GTM roadmap and ensure cross-team efficiency and timely product readiness for market launch.
• Create as well as oversee the team’s development of communications, sales tools and marketing materials that support the success of strategic initiatives and commercial teams.
• Drive the creation of high-impact messaging, presentations, and website content through collaboration with stakeholders.
• Monitor, analyze, and report on team and project performance, using data to optimize ongoing marketing efforts and support strategic decision-making.
• Gather customer (end-customer and channel) insights, pain points, and use cases through sales feedback, customer research and industry study and use insights to influence product roadmap planning.
• Demonstrate strong technical acumen to deeply understand products and effectively partner with product management on positioning, feature launches, and roadmap alignment.
• Act as a product evangelist, being able to show and tell the value of SMART products.
• Represent the product marketing team in customer meetings, industry events, and internal briefings as a thought leader and product specialist.
• Perform other duties as required to support the strategic goals of SMART.

Qualifications

• 7+ years of marketing experience, with at least 4 years in a product marketing role in the tech industry.
• Minimum 2 years of experience leading or mentoring teams, preferably in a B2B environment.
• Strong leadership, coaching, and people development skills.
• Proven success in launching tech products and driving cross-functional alignment.
• Technical acumen
• Strategic thinker with the ability to execute tactically under tight deadlines.
• Excellent written and verbal communication, presentation, and stakeholder management skills.
• Experience managing multiple high-priority projects simultaneously.
• Bachelor’s degree in Marketing or related field.

Working Conditions

• Fast-paced, collaborative work environment.
• Primarily office-based role in Calgary, Alberta with work from home flexibility
• Travel, domestic and international, up to 40%, as needed.

Supervision

• This position has direct reports.

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At SMART, we are committed to fostering an inclusive, respectful, and equitable workplace where all individuals regardless of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, or disability can thrive. We welcome applications from all qualified candidates and are proud to be an equal opportunity employer.