Who you are

• The ideal candidate will be curious, collaborative and driven to have an impact on results
• At least 2 years professional work experience executing B2B Lead Generation campaigns across multiple channels
• Experience with Lead Scoring, Lifecycle Management and Nurturing approaches
• Proven track record of optimizing multi-channel lead to conversion campaigns across multiple customer segments
• Fluency with CRM tools (HubSpot or Salesforce preferred)
• A working knowledge of Marketing Automation Tools and the necessary data foundations to support targeting and personalization at scale
• Familiarity with common Marketing Analytics tools (e.g. Google Analytics)
• Ability to communicate campaign results through a working knowledge of testing approaches and marketing attribution methodologies
• Strong organizational skills with the ability to manage multiple lead generation projects simultaneously
• Demonstrated commitment to ongoing professional development and continuous learning
• Experience working in Financial Services Technology or Health Care Technology preferred

What the job involves

• Scratch is hiring a Marketing Specialist responsible for Lead Generation
• This role plays a critically important role in making first impressions with our customers; educating them in their discovery process as they research core offerings of the Scratch Platform, and building awareness as we innovate and provide new tools to support their teams’ success
• We are seeking someone with a history of exceptional lead gen campaign execution; working as a partner across design, sales and operational stakeholders to achieve results in a team-first environment
• Reporting to Scratchpay’s Marketing Manager, this role will be responsible for supporting SMB Lead Generation activities, with a primary focus on Veterinary market
• This role will leverage the modern tools, and work collaboratively across an exceptional team to generate inbound leads through the planning and execution of content marketing, digital/social, print and tradeshow
• Regular responsibilities of the role include coordinating our editorial calendar, and execution against that plan - including copywriting, media planning (e.g. white papers, webinars), lifecycle email coordination and trade show planning

The application process

• Submit your resume
• Answer the custom questions provided
• Feel free to add any additional information or documents you believe are relevant to your application
• We look forward to reviewing your application!