At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

S'more about the team

As a Staff Product Manager in our TAM Alliance, you will lead key strategic product initiatives that support the growth and evolution of HelloFresh’s newest brands, such as our vitamins and supplement brand Factor Form, and explore emerging growth channels and tactics. This high-impact role will focus on enabling experimentation, validating hypotheses efficiently, and driving scalable growth through innovative approaches while building customer-centric digital experiences.

You will be a senior individual contributor with wide-ranging scope and influence, responsible for shaping long-term product vision, setting strategic roadmaps, and owning end-to-end delivery of impactful features across our digital product. With a strong foundation in eCommerce and ideally experience in B2B channels, you’ll partner closely with cross-functional teams across product, engineering, design, product analytics, business and marketing to explore what’s next for HelloFresh’s fastest-growing portfolio.

This is a high-visibility, individual contributor role ideal for a creative and seasoned product leader who thrives in ambiguity, moves quickly, and makes decisions rooted in experimentation and data. You'll help HelloFresh push boundaries, test bold hypotheses, and unlock the next wave of customer and business value.

Lettuce share what this role will be responsible for

• Define and drive the long-term vision

  and strategy for HelloFresh’s emerging brands and experimental growth channels, such as Factor Form.

• Build and prioritize a roadmap

  that supports customer-centric innovation, leveraging a structured framework to validate new opportunities.

• Lead cross-functional teams

  across engineering, design, analytics, and growth to deliver high-impact features and scalable product solutions.

• Develop a deep understanding of target customer segments

  , using qualitative and quantitative insights to inform decisions.

• Identify, test, and scale new growth tactics

  and digital experiences across web and mobile platforms.

• Collaborate closely

  with commercial stakeholders, brand leaders, and senior leadership to align product strategy with business goals.

• Mentor other PMs

  and elevate the product craft through informal leadership and cross-team collaboration.

• Operate as a connector across teams

  , ensuring strategic alignment and cross-functional momentum behind your initiatives.

Sound a-peeling? Here's what we're looking for

• Proven track record

  (5-8 years) in product management with a focus on

  eCommerce

  and growth innovation.

• Experience in

  experimentation techniques

  , hypothesis-driven development, and rapid iteration.

• Strong product sense and creative thinking — able to spot opportunities that others might overlook.

• Excellent stakeholder management and communication skills

  — you know how to bring diverse teams together and drive alignment.

• A proven ability to lead in ambiguity, navigating uncertainty with focus and creativity. You turn open questions into actionable roadmaps and inspire others to follow.

• Demonstrated ability to lead complex initiatives with high strategic value and deliver results.

• Data-driven decision maker

  with solid analytical skills; comfortable working with metrics, A/B tests, and customer research.

• Strong technical understanding;

  comfortable working closely with engineers and understanding backend platform implications.

• A passion for building innovative products that make a measurable impact on customer experience and business outcomes.

• Familiarity with

  B2B channels

  or experience in building products that serve multiple customer types is a plus.

Let’s cut to the cheese, this is why you'll love it here

• Box Discount

  • Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.

• Health & Wellness

  • Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!

• Vacation & PTO

  • Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.

• Family Benefits

  • A parental leave top-up program for expectant parents.

• Growth & Development

  • We support your career progression and invest in your continued learning through experiences and initiatives owned by our dedicated L&D team

• Work Hard & Have Fun

  • From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!

• Diversity & Inclusion Initiatives

  • With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.

• Food Puns

  • this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe:EUaccommodations@hellofresh.com.
• APAC: APACaccommodations@hellofresh.com
• United States: *USCandidateAccommodations@*hellofresh.com
• *Canada:*CAaccommodations@hellofresh.com