Senior Growth Marketing Specialist
About the role
Unified Commerce Group is looking for a strategic Senior Growth Marketing Specialist to
drive revenue for multiple brands ( bohme.com , spiritualgangster.com & greats.com ) under the
UCG umbrella.
As the Senior Growth Marketing Specialist , you’ll be at the forefront of shaping the strategic
vision and day-to-day operations of our paid media initiatives, including finding new
opportunities in emerging/new marketing channels. You will be data driven, with deep
knowledge of growth strategies, and have a large influence on the analytical and creative
muscles of our team to directly impact our bottom line. It’s an exciting opportunity for a
passionate and results-driven marketer who is looking to make a significant impact.
Overview of your day-to-day
- Oversee the strategy, management, and optimization of paid media channels, spend, and tactics to achieve growth and KPI targets such as: CAC, CPO, ROAS, LTV
- Work collaboratively with the digital and growth teams to identify new opportunities and ensure path to scale
- Leverage customer and performance data to draw insights, develop hypotheses, and proactively identify opportunities to accelerate revenue growth
- Forecast and track performance metrics with a focus on cost efficiency
- Oversee concurrent campaigns and optimization experiments across multiple channels, ensuring collaborators keep projects on schedule and within scope
- Report progress and communicate results and recommendations to the larger team and key stakeholders
- Work with the creative team to develop high performing content across different channels
- Lead and collaborate on internal projects to help achieve business goals and contribute wherever the team requires
- Be a leading expert on the team and be able to influence and coach our more junior team members, helping positively impact and grow our talent pool
- Stay informed about industry trends, competitive landscape, and emerging technologies to enhance our paid media efforts continuously.
Who You Are
- Genuinely a nice human being / Fun person to work with
- 3+ years experience in working in customer acquisition/growth/performance marketing, with a proven track record of driving revenue growth while managing a $5M+ paid media budget
- Proven expertise in managing and scaling ad platforms such as Google and Meta Ads
- Manager, plus demonstrated success with TikTok and Pinterest
- Proficiency in GA4 or similar analytical tools
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Strong communication, written and verbal skills and attention to detail.
- Passionate self-starter, decisive and able to move with speed to implement ideas
- Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
- Fashion experience is a plus
About Unified Commerce Group
We own and operate brands for the future of retail.
Unified Commerce Group is a retail platform that is focused on acquiring and scaling the next generation of purpose-driven fashion retail brands.
Our management team has deep operational experience across all the verticals of retail operations, and is passionate about growing brands for the next generation of conscious consumers.
Together, with capital partners who share our values, we offer retail brands the opportunity to unlock growth and build capabilities that enable scale and long-term potential.
Senior Growth Marketing Specialist
About the role
Unified Commerce Group is looking for a strategic Senior Growth Marketing Specialist to
drive revenue for multiple brands ( bohme.com , spiritualgangster.com & greats.com ) under the
UCG umbrella.
As the Senior Growth Marketing Specialist , you’ll be at the forefront of shaping the strategic
vision and day-to-day operations of our paid media initiatives, including finding new
opportunities in emerging/new marketing channels. You will be data driven, with deep
knowledge of growth strategies, and have a large influence on the analytical and creative
muscles of our team to directly impact our bottom line. It’s an exciting opportunity for a
passionate and results-driven marketer who is looking to make a significant impact.
Overview of your day-to-day
- Oversee the strategy, management, and optimization of paid media channels, spend, and tactics to achieve growth and KPI targets such as: CAC, CPO, ROAS, LTV
- Work collaboratively with the digital and growth teams to identify new opportunities and ensure path to scale
- Leverage customer and performance data to draw insights, develop hypotheses, and proactively identify opportunities to accelerate revenue growth
- Forecast and track performance metrics with a focus on cost efficiency
- Oversee concurrent campaigns and optimization experiments across multiple channels, ensuring collaborators keep projects on schedule and within scope
- Report progress and communicate results and recommendations to the larger team and key stakeholders
- Work with the creative team to develop high performing content across different channels
- Lead and collaborate on internal projects to help achieve business goals and contribute wherever the team requires
- Be a leading expert on the team and be able to influence and coach our more junior team members, helping positively impact and grow our talent pool
- Stay informed about industry trends, competitive landscape, and emerging technologies to enhance our paid media efforts continuously.
Who You Are
- Genuinely a nice human being / Fun person to work with
- 3+ years experience in working in customer acquisition/growth/performance marketing, with a proven track record of driving revenue growth while managing a $5M+ paid media budget
- Proven expertise in managing and scaling ad platforms such as Google and Meta Ads
- Manager, plus demonstrated success with TikTok and Pinterest
- Proficiency in GA4 or similar analytical tools
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Strong communication, written and verbal skills and attention to detail.
- Passionate self-starter, decisive and able to move with speed to implement ideas
- Highly proactive, with the ability to work effectively with internal and external partners to make things happen with limited resources
- Fashion experience is a plus
About Unified Commerce Group
We own and operate brands for the future of retail.
Unified Commerce Group is a retail platform that is focused on acquiring and scaling the next generation of purpose-driven fashion retail brands.
Our management team has deep operational experience across all the verticals of retail operations, and is passionate about growing brands for the next generation of conscious consumers.
Together, with capital partners who share our values, we offer retail brands the opportunity to unlock growth and build capabilities that enable scale and long-term potential.