Top Benefits
About the role
Social Media & Brand Strategy Lead
Location: Montreal, QC (Hybrid)
Reports to: Creative Director
Manages: Social Media Specialist
About Globe Electric
Established in 1932, Globe has been innovating in lighting, electrical, and smart-home products across North America. Known as “The Creative Energy Company,” we combine nearly 90 years of expertise with the agility of a startup. Our products are sold through all the major retailers in our space —including Costco, The Home Depot, Lowe’s, Target, Walmart, Amazon, Wayfair, Canadian Tire, and more. We’re determined to build a powerful, modern brand that leads in design, technology, and customer experience. Join us in shaping a fresher, bolder Globe brand in-store, online, and across social platforms.
Your Mission
As our Social Media Lead , you will:
- Drive brand and social strategy : Help define our voice, visual direction, and platform-first approach (esp. Instagram and LinkedIn; as well as unlock TikTok, Pinterest, YouTube).
- Lead campaigns & product launches : Conceptualize, develop, and oversee multi-touch campaigns, from ideation through rollout and optimization.
- Manage a small team : Direct our Social Media Specialist; scale with freelancers or agencies as needed, while staying hands-on.
- Collaborate closely : Partner with Creative, Product, CMO, Sales, and Customer Care teams to align brand messaging and digital presence.
- Create on the go : Shoot reels, design with Canva or Adobe, or edit short-form video. This role is both strategic and hands-on.
- Analyse & adapt : Monitor KPIs (reach, engagement, sentiment, share of voice, conversions) and pivot strategy in real time.
You’re a Fit If You Have:
- A deep love and understanding of all things brand —bonus if you have a passion for interior design and home good products
- 5+ years of experience (agency, in-house CPG/retail, or startup) in brand-building and social strategy
- Proven track record in elevating a brand’s social presence —bonus if you've led product-driven campaigns
- Deep expertise in Instagram, LinkedIn, and TikTok; plus an understanding of Pinterest and YouTube
- A blend of strategic vision and operational discipline —comfortable with both a content calendar and culture trends
- Excellent storytelling and visual instincts, with solid copywriting and creative direction chops
- Hands-on skills with Canva, Adobe Suite, or video/photo editing tools
- Experience managing small teams, with a collaborative mindset
- Entrepreneurial energy, unfazed by ambiguity and ready to move at startup pace
- If what you see on our current social media platforms excites you not for what it looks like now, but for what you can turn it into!
Why You’ll Love Globe
- High-impact growth opportunity within a legacy company undergoing bold transformation
- Creative collaboration —you’ll directly shape voice, visuals, and strategy in partnership with leadership
- Cross-functional collaboration and direct access to senior leaders (Creative Director, CMO, Sales and Product teams)
- Culture-first environment : hybrid work, onsite gym, events, and a collaborative team
- Competitive benefits including hybrid and flexible work arrangements, group health/dental/vision coverage, telemedicine, on-site gym, RRSP matching,
Next Steps
Apply with your resume, portfolio links, and 2–3 examples of social campaigns or content you’ve led—ideally tied to brand or product growth.
About Globe Electric
GLOBE – The Creative Energy Company - La compagnie d’énergie créative
We are a dynamic and creative group of individuals working together in the design, development and manufacture of innovative lighting, electrical, and smart products. In our uniquely open studio environment, we aim to inspire innovation and imagination from every single team member. Our commitment is to our consumers, partners, associates, and our product.
Every day we strive to develop and sustain the creative energy that has kept us going for nearly 90 years.
“ At Globe, our creative energy is a driving force leading us towards innovation and long term growth. With each new step we take, we readily let go of outdated thinking and shift towards a brighter, leaner, efficient, and ultimately more sustainable future- socially, environmentally, and economically”
- Edward Weinstein, CEO
Nous sommes un groupe dynamique et créatif qui travaille ensemble à la conception, au développement et à la fabrication de produits d'éclairage et électriques innovants. Dans notre environnement de studio ouvert, nous visons à inspirer l'innovation et l'imagination de tous les membres de notre équipe. Notre engagement est envers nos consommateurs, partenaires, associés, et nos produits. Chaque jour, nous nous efforçons de développer et de maintenir l'énergie créative qui nous a soutenue pour plus de 80 années.
« Chez Globe, nous croyons que notre énergie créative est une force motrice qui nous conduit vers l'innovation et la croissance à long terme. Avec chaque nouvelle étape que nous franchissons, nous laissons tomber les anciennes manières afin de s'orienter vers un avenir brillant, allégée, efficace et ultimement un avenir durable - socialement, écologiquement et économiquement » -Edward Weinstein, PDG
Top Benefits
About the role
Social Media & Brand Strategy Lead
Location: Montreal, QC (Hybrid)
Reports to: Creative Director
Manages: Social Media Specialist
About Globe Electric
Established in 1932, Globe has been innovating in lighting, electrical, and smart-home products across North America. Known as “The Creative Energy Company,” we combine nearly 90 years of expertise with the agility of a startup. Our products are sold through all the major retailers in our space —including Costco, The Home Depot, Lowe’s, Target, Walmart, Amazon, Wayfair, Canadian Tire, and more. We’re determined to build a powerful, modern brand that leads in design, technology, and customer experience. Join us in shaping a fresher, bolder Globe brand in-store, online, and across social platforms.
Your Mission
As our Social Media Lead , you will:
- Drive brand and social strategy : Help define our voice, visual direction, and platform-first approach (esp. Instagram and LinkedIn; as well as unlock TikTok, Pinterest, YouTube).
- Lead campaigns & product launches : Conceptualize, develop, and oversee multi-touch campaigns, from ideation through rollout and optimization.
- Manage a small team : Direct our Social Media Specialist; scale with freelancers or agencies as needed, while staying hands-on.
- Collaborate closely : Partner with Creative, Product, CMO, Sales, and Customer Care teams to align brand messaging and digital presence.
- Create on the go : Shoot reels, design with Canva or Adobe, or edit short-form video. This role is both strategic and hands-on.
- Analyse & adapt : Monitor KPIs (reach, engagement, sentiment, share of voice, conversions) and pivot strategy in real time.
You’re a Fit If You Have:
- A deep love and understanding of all things brand —bonus if you have a passion for interior design and home good products
- 5+ years of experience (agency, in-house CPG/retail, or startup) in brand-building and social strategy
- Proven track record in elevating a brand’s social presence —bonus if you've led product-driven campaigns
- Deep expertise in Instagram, LinkedIn, and TikTok; plus an understanding of Pinterest and YouTube
- A blend of strategic vision and operational discipline —comfortable with both a content calendar and culture trends
- Excellent storytelling and visual instincts, with solid copywriting and creative direction chops
- Hands-on skills with Canva, Adobe Suite, or video/photo editing tools
- Experience managing small teams, with a collaborative mindset
- Entrepreneurial energy, unfazed by ambiguity and ready to move at startup pace
- If what you see on our current social media platforms excites you not for what it looks like now, but for what you can turn it into!
Why You’ll Love Globe
- High-impact growth opportunity within a legacy company undergoing bold transformation
- Creative collaboration —you’ll directly shape voice, visuals, and strategy in partnership with leadership
- Cross-functional collaboration and direct access to senior leaders (Creative Director, CMO, Sales and Product teams)
- Culture-first environment : hybrid work, onsite gym, events, and a collaborative team
- Competitive benefits including hybrid and flexible work arrangements, group health/dental/vision coverage, telemedicine, on-site gym, RRSP matching,
Next Steps
Apply with your resume, portfolio links, and 2–3 examples of social campaigns or content you’ve led—ideally tied to brand or product growth.
About Globe Electric
GLOBE – The Creative Energy Company - La compagnie d’énergie créative
We are a dynamic and creative group of individuals working together in the design, development and manufacture of innovative lighting, electrical, and smart products. In our uniquely open studio environment, we aim to inspire innovation and imagination from every single team member. Our commitment is to our consumers, partners, associates, and our product.
Every day we strive to develop and sustain the creative energy that has kept us going for nearly 90 years.
“ At Globe, our creative energy is a driving force leading us towards innovation and long term growth. With each new step we take, we readily let go of outdated thinking and shift towards a brighter, leaner, efficient, and ultimately more sustainable future- socially, environmentally, and economically”
- Edward Weinstein, CEO
Nous sommes un groupe dynamique et créatif qui travaille ensemble à la conception, au développement et à la fabrication de produits d'éclairage et électriques innovants. Dans notre environnement de studio ouvert, nous visons à inspirer l'innovation et l'imagination de tous les membres de notre équipe. Notre engagement est envers nos consommateurs, partenaires, associés, et nos produits. Chaque jour, nous nous efforçons de développer et de maintenir l'énergie créative qui nous a soutenue pour plus de 80 années.
« Chez Globe, nous croyons que notre énergie créative est une force motrice qui nous conduit vers l'innovation et la croissance à long terme. Avec chaque nouvelle étape que nous franchissons, nous laissons tomber les anciennes manières afin de s'orienter vers un avenir brillant, allégée, efficace et ultimement un avenir durable - socialement, écologiquement et économiquement » -Edward Weinstein, PDG