ABOUT

BAM, a Digital Experience Agency that thrives on passion and collaboration. We aim to personalize the experience between people and brands, build initiatives that convert, and challenge the norm by asking questions. We're committed to exploring new angles, adapting to ever changing circumstances and moving forward with our team in new and exciting ways.

We’ve been in the business for 20 years and in the time that we've started, the journey has been phenomenal. Our current client list includes a who’s who of Fortune 500 companies: Pepsi, P&G, 3M, Sanofi, and Reckit, with a second office located in New York City. What’s our secret sauce, you might ask? We call it “Careiosity.”

OVERVIEW

We’re looking for a Marketing Analytics Lead to join our growing analytics team. You’ll partner with strategists, creatives, media planners, and CRM specialists to uncover what’s working, what’s not, and what to do next.

This isn’t just a reporting role—we need someone who can think critically, ask the right questions, and turn complex data into stories that shape business and marketing decisions. You’ll work across campaign measurement, cohort analysis, attribution, and user journey mapping, using best in class tools and your own technical skills to bring performance insights to life.  

You should be just as comfortable writing SQL queries and building dashboards as you are sharing takeaways in internal and external meetings. If you enjoy solving problems, building frameworks, and helping clients understand the “why” behind performance, this role is for you.

WHAT YOU WILL DO

• Build smart, engaging dashboards in Power BI and Tableau, bringing performance stories to life through clean visuals and clear metrics.
• Write clean, efficient queries in BigQuery to bring together marketing, web, CRM, and campaign data.
• Help define and refine attribution models, funnel tracking, and cohort analyses that go beyond surface-level metrics.
• Partner with cross-functional teams to bring data into the conversation early—shaping creative briefs, media strategy, and customer journey thinking.
• Support the automation of our end-to-end data pipeline, helping us work faster, smarter, and at scale.
• Translate complex performance data into narratives that resonate with clients and internal teams.

WHAT YOU WILL BRING

• 5–8 years in marketing or digital analytics, ideally in an agency or consulting environment.
• Comfort with Power BI—including DAX—and a knack for building dashboards that reveal insight, not just numbers.
• Proficiency in SQL (BigQuery preferred) for querying and transforming large-scale marketing and behavioral datasets.
• Familiarity with Google Analytics 4 (GA4) and a solid understanding of user behavior, engagement, and conversion tracking.
• A strong foundation in marketing KPIs across media, CRM, and digital engagement.
• Curiosity, problem-solving, and an ability to think like a strategist, not just an analyst.

NICE TO HAVES

• Experience with campaign attribution, lifecycle segmentation, or marketing mix modeling
• Exposure to tools like dbt or Airflow for workflow automation
• Previous work aligning online and offline campaign performance (omnichannel tracking