About the role
What you'll do here :
- Lead the programmatic advertising strategy for Intact and belairdirect, aligning campaigns with overall marketing objectives.
- Develop and implement comprehensive programmatic advertising campaigns using data-driven insights and advanced targeting techniques.
- Collaborate with cross-functional teams including marketing, analytics, and creative to ensure cohesive campaign execution.
- Manage relationships with key vendors, ad exchanges, and technology partners to stay updated on industry trends and leverage cutting-edge technology solutions.
- Oversee the daily programmatic operations, including campaign setup, monitoring, optimization, and reporting.
- Perform detailed analysis and reporting on campaign performance, providing actionable insights and recommendations.
- Identify opportunities for scaling and improving programmatic strategies to enhance reach, engagement, and conversions.
- Maintain a deep understanding of the competitive landscape and industry developments to inform strategic decisions and innovations.
- Mentor and guide junior team members, fostering a collaborative and growth-oriented work environment.
- Ensure compliance with privacy regulations and industry best practices in all programmatic activities.
What you bring to the table :
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 7-10 years of experience in programmatic advertising, with a proven track record of managing successful programmatic campaigns.
- Expertise in programmatic platforms (e.g., DV360, The Trade Desk), ad exchanges, and real-time bidding.
- Strong analytical skills with the ability to interpret data, derive insights, and drive actionable strategies.
- Exceptional project management skills with the ability to handle multiple campaigns in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- In-depth knowledge of privacy regulations related to digital advertising.
- Certification in programmatic advertising or related fields is a plus.
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
- No Canadian work experience required but must have authorization to work in Canada.
About Intact
Insurance
10,000+
We are here to help people, businesses and society prosper in good times and be resilient in bad times. This is our purpose and the foundation of our company – it drives everything we do and gives meaning to our work.
Nous sommes là pour aider les gens, les entreprises et la société à aller de l'avant dans les bons moments et à être résilients dans les moments difficiles. C'est notre raison d'être et l'essence même de notre entreprise.
About the role
What you'll do here :
- Lead the programmatic advertising strategy for Intact and belairdirect, aligning campaigns with overall marketing objectives.
- Develop and implement comprehensive programmatic advertising campaigns using data-driven insights and advanced targeting techniques.
- Collaborate with cross-functional teams including marketing, analytics, and creative to ensure cohesive campaign execution.
- Manage relationships with key vendors, ad exchanges, and technology partners to stay updated on industry trends and leverage cutting-edge technology solutions.
- Oversee the daily programmatic operations, including campaign setup, monitoring, optimization, and reporting.
- Perform detailed analysis and reporting on campaign performance, providing actionable insights and recommendations.
- Identify opportunities for scaling and improving programmatic strategies to enhance reach, engagement, and conversions.
- Maintain a deep understanding of the competitive landscape and industry developments to inform strategic decisions and innovations.
- Mentor and guide junior team members, fostering a collaborative and growth-oriented work environment.
- Ensure compliance with privacy regulations and industry best practices in all programmatic activities.
What you bring to the table :
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- 7-10 years of experience in programmatic advertising, with a proven track record of managing successful programmatic campaigns.
- Expertise in programmatic platforms (e.g., DV360, The Trade Desk), ad exchanges, and real-time bidding.
- Strong analytical skills with the ability to interpret data, derive insights, and drive actionable strategies.
- Exceptional project management skills with the ability to handle multiple campaigns in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- In-depth knowledge of privacy regulations related to digital advertising.
- Certification in programmatic advertising or related fields is a plus.
- For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
- No Canadian work experience required but must have authorization to work in Canada.
About Intact
Insurance
10,000+
We are here to help people, businesses and society prosper in good times and be resilient in bad times. This is our purpose and the foundation of our company – it drives everything we do and gives meaning to our work.
Nous sommes là pour aider les gens, les entreprises et la société à aller de l'avant dans les bons moments et à être résilients dans les moments difficiles. C'est notre raison d'être et l'essence même de notre entreprise.