The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM). Major responsibilities include executing owned (Red Bull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of Red Bull, and deliver an outstanding Red Bull experience to consumers through every event/activation in the field.

All the responsibilities we'll trust you with: MARKETING INNOVATION AND PRIORITIES ACROSS SPORT & CULTURE Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regional sports & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations. Have an in-depth understanding of regional sport & culture landscape, trends and opportunities that exist across the region that will lead to business growth – including creating net new ideas that will showcase the brand’s innovative approach and local relevance. Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport & culture across the region. Manage key external partners and stakeholders, related to key playground within the region, to increase product trial and awareness. Create and maintain a strong connection within media in the region.

Organizational Capabilities And Enabling Structure Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer. Develop a strong business plan annually that pays into the business, developing brand love and reach based on strategic priorities. Implement Image Driving Distribution to ensure Red Bull product is at arm’s reach to consumers, increase physical availability across key playgrounds and partnerships, commercially contributing to growing Red Bull’s product sales. Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives. Day to day operations and logistics, including regional warehouses and event infrastructure. Ongoing reporting through business intelligence systems to maintain, analyze and leverage regional insights and data. Effective budget management and forecasting for regional events, activations and travel.

Your areas of knowledge and expertise that matter most for this role:

• 2+ years of event marketing experience.
• Proven background in negotiation, partnerships, and budget management.
• Excellent understanding of sports and culture landscape within the region, involvement in both with relevant existing network.
• Strong written, presentation and verbal skills with an attention to detail.
• Strong analytical and strategic skills.
• Strong leadership, initiative and communications skills.
• Ability to meet strict and demanding deadlines.
• Strong prioritization and organization skills, solutions based.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Ability to lift 25lbs.
• Valid full Driver’s License.
• University or college graduate, ideally with a Bachelor’s Degree in Marketing, Events Management.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.