About the role
Who you are
- 8+ years of experience in product marketing, with at least 2 years in a senior or lead role, preferably in a B2B SaaS environment
- Demonstrated success in leading go-to-market strategies and executing high-impact product launches
- Deep understanding of learning management systems or the broader edtech or HR tech space
- Exceptional writing, storytelling, and presentation skills, with experience communicating across technical and business audiences
- Proficiency with marketing and CRM tools such as Salesforce, HubSpot, and business intelligence platforms
- Strong cross-functional collaboration skills and the ability to influence without direct authority
What the job involves
- As a Senior Product Marketing Manager at Docebo, you will play a strategic role in shaping how our learning management solutions are positioned and adopted in the market
- You’ll lead cross-functional go-to-market initiatives, define messaging and positioning for your product portfolio, and develop compelling marketing programs that resonate with customers and drive growth
- Your ability to blend market insight, product knowledge, and customer empathy will be key to ensuring Docebo maintains its leadership in the learning technology space
- Lead product strategy and positioning: Drive the development of differentiated product positioning, pricing strategies, and success metrics for your portfolio. Use market and performance data to guide decisions and optimize for adoption and retention
- Own go-to-market plans: Lead the planning and execution of product and feature launches in close collaboration with product, sales, and marketing teams, ensuring clear internal alignment and strong external impact
- Act as a strategic partner: Work closely with stakeholders across product, sales, marketing, and customer success to ensure alignment and consistency in messaging, enablement, and execution
- Market and customer insight: Conduct ongoing market and competitive research, analyze customer feedback, and translate insights into actionable recommendations for positioning, messaging, and product roadmap influence
- Develop high-impact content: Create and guide the production of compelling marketing materials such as sales decks, one-pagers, website copy, video scripts, webinars, and customer case studies
- Enable the sales organization: Develop and deliver enablement tools, training, and messaging frameworks that help sales teams understand the product, engage prospects, and close deals effectively
- Champion thought leadership: Represent Docebo at industry events, webinars, and analyst briefings while also advocating for the product and customer within the company
- Analyze and optimize: Track performance metrics across marketing programs, launch activities, and enablement tools to evaluate success and continuously improve strategy and execution
About Docebo
Software Development
501-1000
Docebo is the world's most powerful learning platform, built for the business of learning. Docebo helps organizations around the world deliver scalable, personalized learning to customers, partners, and employees, driving productivity, engagement, revenue, and growth.
The Docebo platform is stable and intuitive, with innovative technology for content generation, automation, and analytics, along with the industry's most advanced AI capabilities. This enables businesses to create and manage content, effectively train diverse audiences, and measure the impact of their learning programs–all from one single platform.
Imprint: https://www.docebo.com/company/imprint/
About the role
Who you are
- 8+ years of experience in product marketing, with at least 2 years in a senior or lead role, preferably in a B2B SaaS environment
- Demonstrated success in leading go-to-market strategies and executing high-impact product launches
- Deep understanding of learning management systems or the broader edtech or HR tech space
- Exceptional writing, storytelling, and presentation skills, with experience communicating across technical and business audiences
- Proficiency with marketing and CRM tools such as Salesforce, HubSpot, and business intelligence platforms
- Strong cross-functional collaboration skills and the ability to influence without direct authority
What the job involves
- As a Senior Product Marketing Manager at Docebo, you will play a strategic role in shaping how our learning management solutions are positioned and adopted in the market
- You’ll lead cross-functional go-to-market initiatives, define messaging and positioning for your product portfolio, and develop compelling marketing programs that resonate with customers and drive growth
- Your ability to blend market insight, product knowledge, and customer empathy will be key to ensuring Docebo maintains its leadership in the learning technology space
- Lead product strategy and positioning: Drive the development of differentiated product positioning, pricing strategies, and success metrics for your portfolio. Use market and performance data to guide decisions and optimize for adoption and retention
- Own go-to-market plans: Lead the planning and execution of product and feature launches in close collaboration with product, sales, and marketing teams, ensuring clear internal alignment and strong external impact
- Act as a strategic partner: Work closely with stakeholders across product, sales, marketing, and customer success to ensure alignment and consistency in messaging, enablement, and execution
- Market and customer insight: Conduct ongoing market and competitive research, analyze customer feedback, and translate insights into actionable recommendations for positioning, messaging, and product roadmap influence
- Develop high-impact content: Create and guide the production of compelling marketing materials such as sales decks, one-pagers, website copy, video scripts, webinars, and customer case studies
- Enable the sales organization: Develop and deliver enablement tools, training, and messaging frameworks that help sales teams understand the product, engage prospects, and close deals effectively
- Champion thought leadership: Represent Docebo at industry events, webinars, and analyst briefings while also advocating for the product and customer within the company
- Analyze and optimize: Track performance metrics across marketing programs, launch activities, and enablement tools to evaluate success and continuously improve strategy and execution
About Docebo
Software Development
501-1000
Docebo is the world's most powerful learning platform, built for the business of learning. Docebo helps organizations around the world deliver scalable, personalized learning to customers, partners, and employees, driving productivity, engagement, revenue, and growth.
The Docebo platform is stable and intuitive, with innovative technology for content generation, automation, and analytics, along with the industry's most advanced AI capabilities. This enables businesses to create and manage content, effectively train diverse audiences, and measure the impact of their learning programs–all from one single platform.
Imprint: https://www.docebo.com/company/imprint/