About the role
Cryptoworth is building next-generation technology with deep impact and purpose for the web3 industry. Almost all of our team has a technically-focused background. At Cryptoworth we're building the tools that will support the future of crypto data and finance. We aim to help streamline organizations' work with web3.
We're looking for a experienced marketing professional to direct and execute the planning, development and execution of the company’s marketing and advertising initiatives. The ideal candidate for this role will have extensive background generating revenue by increasing sales through successful marketing for an organization using market research, pricing, product marketing, marketing communications, advertising and public relations (ideally in the SaaS, Fintech or crypto/DeFi space).
You will partner with the management team to define and implement a strategy for the company's overall messaging, to ensure message distribution across channels and to targeted audiences. The company and department are in their early growth stages, so it is necessary that you can balance and re-balance shifting priorities as you continue to grow the team to an ideal size.
In this role you will:
- Contribute to the overall growth of the company by planning, implementing, and managing marketing strategy.
- Design, plan and execute effective marketing campaigns.
- Plan, direct and coordinate marketing budgets in accordance with organizational goals.
- Develop and maintain relevant KPIs for the marketing department.
- Review and manage the company’s content marketing strategy.
- Evaluate existing market research studies and analyze the results in order to align marketing between customer preferences and the company’s financial and branding goals.
- Ensure marketing strategy takes into consideration the latest technology and best practices.
Preferred Qualifications
- 5+ years of experience in the marketing function, including demonstrated growth in position complexity and responsibility
- BA/BS degree in marketing, business administration or a related field. An advanced graduate degree is a plus
- Fintech or crypto company experience is required; strong crypto and DeFi knowledge is a plus
- Demonstrated success and the desire to work in a tech start-up environment is required
- Exceptional verbal, written, and visual communication skills
- Excellent organizational skills
About Cryptoworth
Automate your crypto month-end close.
Smooth crypto accounting. Execute Cost Basis, WAC calculations, and generate financial reports from 130+ blockchain networks, 730 DeFi Protocols and +1000 integrations.
Cryptoworth tracks value appreciation and depreciation automatically of assets by calculating the fair market values using the timestamps of on-chain and fiat transactions from our state-of-the-art data lake.
Cryptoworth's comprehensive data sync, insightful reporting, and effortless management make it an essential tool for CFOs, web3 accountants and blockchain finance teams to navigate the complexities of the digital asset financial landscape.
About the role
Cryptoworth is building next-generation technology with deep impact and purpose for the web3 industry. Almost all of our team has a technically-focused background. At Cryptoworth we're building the tools that will support the future of crypto data and finance. We aim to help streamline organizations' work with web3.
We're looking for a experienced marketing professional to direct and execute the planning, development and execution of the company’s marketing and advertising initiatives. The ideal candidate for this role will have extensive background generating revenue by increasing sales through successful marketing for an organization using market research, pricing, product marketing, marketing communications, advertising and public relations (ideally in the SaaS, Fintech or crypto/DeFi space).
You will partner with the management team to define and implement a strategy for the company's overall messaging, to ensure message distribution across channels and to targeted audiences. The company and department are in their early growth stages, so it is necessary that you can balance and re-balance shifting priorities as you continue to grow the team to an ideal size.
In this role you will:
- Contribute to the overall growth of the company by planning, implementing, and managing marketing strategy.
- Design, plan and execute effective marketing campaigns.
- Plan, direct and coordinate marketing budgets in accordance with organizational goals.
- Develop and maintain relevant KPIs for the marketing department.
- Review and manage the company’s content marketing strategy.
- Evaluate existing market research studies and analyze the results in order to align marketing between customer preferences and the company’s financial and branding goals.
- Ensure marketing strategy takes into consideration the latest technology and best practices.
Preferred Qualifications
- 5+ years of experience in the marketing function, including demonstrated growth in position complexity and responsibility
- BA/BS degree in marketing, business administration or a related field. An advanced graduate degree is a plus
- Fintech or crypto company experience is required; strong crypto and DeFi knowledge is a plus
- Demonstrated success and the desire to work in a tech start-up environment is required
- Exceptional verbal, written, and visual communication skills
- Excellent organizational skills
About Cryptoworth
Automate your crypto month-end close.
Smooth crypto accounting. Execute Cost Basis, WAC calculations, and generate financial reports from 130+ blockchain networks, 730 DeFi Protocols and +1000 integrations.
Cryptoworth tracks value appreciation and depreciation automatically of assets by calculating the fair market values using the timestamps of on-chain and fiat transactions from our state-of-the-art data lake.
Cryptoworth's comprehensive data sync, insightful reporting, and effortless management make it an essential tool for CFOs, web3 accountants and blockchain finance teams to navigate the complexities of the digital asset financial landscape.