Digital Marketing Specialist
About the role
Acera Insurance Services Ltd. is a leader in our industry, and we work with entrepreneurs, business owners and individuals that are looking for professional guidance and easy-to-understand solutions. Your knowledge and experience with building and deploying effective marketing campaigns is vital so we can grow our business and exceed our targets. We are looking for a talented Digital Marketing Specialist who can use data-driven insight to build, deploy, measure and improve marketing automation initiatives to drive traffic, leads, conversion and revenue growth.
Location and Status
- Calgary, AB or Kelowna, BC
- Full-time
- Pay Range: $60,000 - $85,000
Key Accountability Areas
- Build and manage email marketing campaigns to create cross-sell and up-sell opportunities and drive new revenue streams
- Build and deploy email campaigns that supports external communication strategies to improve client retention
- Build and maintain email marketing automation
- Measure and improve key performance indicators while robust A/B testing
- Collaborate with sales teams and establish clear calls to action and consumer journeys
- Support the marketing initiatives of multiple departments and brands across the Acera group of companies
- Deploy direct marketing tactics to reach niche audiences and target demographics
- Work with multi-functional team to plan, produce and share compelling content including infographics, whitepapers, e-newsletters and video through email and social media
- Be a trusted guide and friendly advocate for marketing and email best practice
Qualifications
- Post-secondary degree or diploma in marketing or a related discipline
- Minimum 5 years of relevant experience with digital marketing role
- Expert with Microsoft Office suite of products
- Expert with email deployment platforms (experience with Marketing Cloud, Pardot or Pathway considered an asset)
- Experienced with CASL requirements
- Experience with Salesforce considered an asset
- Experienced with Google Analytics and SEMrush considered an asset
- Comfortable with collaboration tools like Teams and project management tools like Wrike
- Experience with content management system tools like WordPress
- Google certifications an asset
Values & Competencies
- Demonstrated ability to work under pressure, meet tight deadlines and effectively handle changing priorities
- Data-driven and customer experience (CX) mindset
- Exceptional attention to detail
- Curiosity paired with a testing mentality – willing to optimize performance through A/B testing
- Comfortable with design aesthetics and mindful of user experience (UX)
- Self-motivated, strategic thinker able to execute, on-time and on-budget with a solid understanding of business objectives and growth initiatives
- Team-player with the ability to work independently, comfortable with collaboration and building effective relationships
About Acera Insurance Services Ltd.
As one of the largest independent, employee-controlled brokerages in Canada, Acera Insurance provides our clients with the utmost certainty in the specialized personal insurance, commercial insurance and group benefits solutions that we provide. Built upon the solid foundation of several award-winning firms, Acera Insurance brings greater value, expertise and resources to individuals, families and businesses across the country.
60+ years in the community We are committed to serving and strengthening our communities.
1,000+ employees Our team provides clients with insurance, risk management and specialized group benefits solutions in all sectors across Canada.
60+ locations nationwide We proudly serve all Canadians, with offices in Alberta, British Columbia, Ontario and the Yukon.
550+ employee owners Our employee owners are empowered to make local decisions and are dedicated to supporting clients in their long-term success.
20+ years of advocacy As a founding member of the Canadian Broker Network, we have a longstanding history of upholding the independent brokerage model across the country.
Digital Marketing Specialist
About the role
Acera Insurance Services Ltd. is a leader in our industry, and we work with entrepreneurs, business owners and individuals that are looking for professional guidance and easy-to-understand solutions. Your knowledge and experience with building and deploying effective marketing campaigns is vital so we can grow our business and exceed our targets. We are looking for a talented Digital Marketing Specialist who can use data-driven insight to build, deploy, measure and improve marketing automation initiatives to drive traffic, leads, conversion and revenue growth.
Location and Status
- Calgary, AB or Kelowna, BC
- Full-time
- Pay Range: $60,000 - $85,000
Key Accountability Areas
- Build and manage email marketing campaigns to create cross-sell and up-sell opportunities and drive new revenue streams
- Build and deploy email campaigns that supports external communication strategies to improve client retention
- Build and maintain email marketing automation
- Measure and improve key performance indicators while robust A/B testing
- Collaborate with sales teams and establish clear calls to action and consumer journeys
- Support the marketing initiatives of multiple departments and brands across the Acera group of companies
- Deploy direct marketing tactics to reach niche audiences and target demographics
- Work with multi-functional team to plan, produce and share compelling content including infographics, whitepapers, e-newsletters and video through email and social media
- Be a trusted guide and friendly advocate for marketing and email best practice
Qualifications
- Post-secondary degree or diploma in marketing or a related discipline
- Minimum 5 years of relevant experience with digital marketing role
- Expert with Microsoft Office suite of products
- Expert with email deployment platforms (experience with Marketing Cloud, Pardot or Pathway considered an asset)
- Experienced with CASL requirements
- Experience with Salesforce considered an asset
- Experienced with Google Analytics and SEMrush considered an asset
- Comfortable with collaboration tools like Teams and project management tools like Wrike
- Experience with content management system tools like WordPress
- Google certifications an asset
Values & Competencies
- Demonstrated ability to work under pressure, meet tight deadlines and effectively handle changing priorities
- Data-driven and customer experience (CX) mindset
- Exceptional attention to detail
- Curiosity paired with a testing mentality – willing to optimize performance through A/B testing
- Comfortable with design aesthetics and mindful of user experience (UX)
- Self-motivated, strategic thinker able to execute, on-time and on-budget with a solid understanding of business objectives and growth initiatives
- Team-player with the ability to work independently, comfortable with collaboration and building effective relationships
About Acera Insurance Services Ltd.
As one of the largest independent, employee-controlled brokerages in Canada, Acera Insurance provides our clients with the utmost certainty in the specialized personal insurance, commercial insurance and group benefits solutions that we provide. Built upon the solid foundation of several award-winning firms, Acera Insurance brings greater value, expertise and resources to individuals, families and businesses across the country.
60+ years in the community We are committed to serving and strengthening our communities.
1,000+ employees Our team provides clients with insurance, risk management and specialized group benefits solutions in all sectors across Canada.
60+ locations nationwide We proudly serve all Canadians, with offices in Alberta, British Columbia, Ontario and the Yukon.
550+ employee owners Our employee owners are empowered to make local decisions and are dedicated to supporting clients in their long-term success.
20+ years of advocacy As a founding member of the Canadian Broker Network, we have a longstanding history of upholding the independent brokerage model across the country.