Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? About Labatt For more than 170 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith’s, Labatt Blue, Budweiser and Stella Artois.

Labatt employees share the dream of bringing people together for a better world with their Anheuser-Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt’s 3,500 employees brew about 60 local and world-known beers. Anheuser-Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.

Labatt is one of Canada’s most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We’re also committed to building a company for the long-term with a legacy to be proud of – for the people who work for us and with us; for future generations and the environment; and above all for our consumers.

Job Responsibilities

• • Distill research findings into action-oriented insights
• • Lead discussions on research needs to develop a learning plan with key stakeholders making
• recommendations on the project design including methodology, parameters, suppliers, budgets etc. that will
• the business needs of both marketing and sales
• • Responsible for routine management, market research budget per project
• • Responsible for managing insights tracking programs
• • Leverage & manage supplier relationships to maximize quality and value (on a project by project basis)
• • Mine existing data sources to identify relevant insights
• • Adhere to and lead Insights component of local, zone, and global process requirements
• • Collaborate with Sales and Marketing teams to apply insights into planning
• • Mine, and deliver insights from sales and digital data sets in support of Insights team projects

Job Qualifications And Competencies

• • A University Degree in Business or related field
• • Minimum 3 years of experience in market research
• • Extensive knowledge of qualitative and quantitative research methodologies/techniques
• • Understanding of consumer-packaged goods market research methodologies, suppliers, best practices
• • Understanding of marketing processes: business planning, marketing strategy, advertising development, media and promotions
• • Competency in managing complex/strategic research projects
• • Strong ability to analyze and interpret results
• • Ability to effectively present to senior & diverse audience
• • Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas
• • Experience in working with Sales/Product Consumption data and social data sets
• • Ability to learn quickly and deliver with speed and accuracy

WHY LABATT:

As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS :

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at recruitment@labatt.com

CONTACT US

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LinkedIn @ Labatt Breweries of Canada

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