Product, Brand and Growth Marketing Manager - 12 Month Contract
Top Benefits
About the role
Job Description At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.
We are seeking a data-driven and brand-savvy Growth and Brand Marketing Manager to lead the strategic development, execution, and optimization of our online marketing programs. This role is responsible for driving customer acquisition, brand visibility, and conversion performance across digital DTC channels including e-commerce, Wine clubs and marketplace partners such as Uber, DoorDash etc. The ideal candidate blends analytical rigor with creative vision to accelerate brand growth in a competitive digital landscape. This will be a 12-month contract. The Role Digital Strategy & Product Management
- Own and evolve the digital marketing calendar for Wine Rack and Great Estates websites and eCommerce platforms.
- Collaborate with internal partners to optimize UX, SEO, and conversion rates.
Performance & Growth Marketing
- Lead omni-channel digital campaigns to drive customer acquisition and retention.
- Set and monitor KPIs for digital performance, ensuring alignment with business goals.
- Manage and optimize media budgets to maximize ROI across campaigns and channels.
Brand & Content Strategy
- Partner with the Marketing Communications team to ensure brand consistency across all digital touchpoints.
- Develop content strategies that support storytelling, product discovery, and community engagement.
- Oversee seasonal campaign launches and key promotional initiatives, ensuring they align with brand positioning and customer insights.
CRM, Loyalty & Customer Experience
- Manage email marketing calendars and programs for both brands.
- Drive loyalty program engagement and personalization strategies to enhance customer lifetime value.
- Champion the voice of the customer through data-driven insights and continuous feedback loops.
Marketplace Partnerships (DoorDash, Uber Eats, Instacart, SkipTheDishes)
- Develop and execute digital marketing strategies & campaigns tailored to third-party marketplace platforms to drive sales, visibility, and customer engagement for Wine Rack products.
- Manage relationships with key marketplace partners, serving as the primary point of contact for promotional planning, campaign execution, and performance reviews.
- Analyze campaign performance to identify insights and opportunities for growth
Analytics & Reporting
- Analyze campaign and promotional performance across channels using tools such as Google Analytics, Meta and Salesforce Marketing Cloud.
- Translate insights into actionable strategies to improve user experience, conversion rates, and customer engagement.
What We Offer
- Competitive salary
- An organization that cares about Corporate Social Responsibility
- An opportunity to learn about the world of wine
COMPENSATION: Budgeted Range – ($89,028.00 - $115,213.00)
The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.
We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.
About Arterra Wines Canada
As the country’s leading producer and marketer of award-winning, globally recognized Canadian and imported wines, our core purpose is what drives why we do what we do: we believe creating wine is a shared passion. Enjoying wine, a shared pleasure.
WHERE WE ARE TODAY
Our mission is simple – to build brands people love. In fact, seven of the top 20 brands in Canada are proudly part of the Arterra Wines Canada family: Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino and Kim Crawford.
We have more than 140 years of experience in the Canadian wine industry, with five estate wineries across the country and over 1,700 acres of premium vineyards. We have our pulse on viticulture and its latest innovations and most importantly, an understanding of what Canadian consumers are looking for in a bottle of wine.
En tant que premier producteur et distributeur de vins canadiens et importés primés et reconnus dans le monde entier, notre objectif principal est ce qui nous pousse à faire ce que nous faisons : nous pensons que la création de vin est une passion partagée. Apprécier le vin, un plaisir partagé.
OÙ NOUS EN SOMMES AUJOURD'HUI
Notre mission est simple : créer des marques que les gens aiment. En fait, sept des 20 marques les plus importantes au Canada font fièrement partie de la famille Arterra Wines Canada : Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino et Kim Crawford.
Nous avons plus de 140 ans d'expérience dans l'industrie vinicole canadienne, avec cinq domaines viticoles à travers le pays et plus de 1 700 acres de vignobles de première qualité. Nous connaissons la viticulture et ses dernières innovations et, surtout, nous savons ce que les consommateurs canadiens recherchent dans une bouteille de vin.
Product, Brand and Growth Marketing Manager - 12 Month Contract
Top Benefits
About the role
Job Description At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.
We are seeking a data-driven and brand-savvy Growth and Brand Marketing Manager to lead the strategic development, execution, and optimization of our online marketing programs. This role is responsible for driving customer acquisition, brand visibility, and conversion performance across digital DTC channels including e-commerce, Wine clubs and marketplace partners such as Uber, DoorDash etc. The ideal candidate blends analytical rigor with creative vision to accelerate brand growth in a competitive digital landscape. This will be a 12-month contract. The Role Digital Strategy & Product Management
- Own and evolve the digital marketing calendar for Wine Rack and Great Estates websites and eCommerce platforms.
- Collaborate with internal partners to optimize UX, SEO, and conversion rates.
Performance & Growth Marketing
- Lead omni-channel digital campaigns to drive customer acquisition and retention.
- Set and monitor KPIs for digital performance, ensuring alignment with business goals.
- Manage and optimize media budgets to maximize ROI across campaigns and channels.
Brand & Content Strategy
- Partner with the Marketing Communications team to ensure brand consistency across all digital touchpoints.
- Develop content strategies that support storytelling, product discovery, and community engagement.
- Oversee seasonal campaign launches and key promotional initiatives, ensuring they align with brand positioning and customer insights.
CRM, Loyalty & Customer Experience
- Manage email marketing calendars and programs for both brands.
- Drive loyalty program engagement and personalization strategies to enhance customer lifetime value.
- Champion the voice of the customer through data-driven insights and continuous feedback loops.
Marketplace Partnerships (DoorDash, Uber Eats, Instacart, SkipTheDishes)
- Develop and execute digital marketing strategies & campaigns tailored to third-party marketplace platforms to drive sales, visibility, and customer engagement for Wine Rack products.
- Manage relationships with key marketplace partners, serving as the primary point of contact for promotional planning, campaign execution, and performance reviews.
- Analyze campaign performance to identify insights and opportunities for growth
Analytics & Reporting
- Analyze campaign and promotional performance across channels using tools such as Google Analytics, Meta and Salesforce Marketing Cloud.
- Translate insights into actionable strategies to improve user experience, conversion rates, and customer engagement.
What We Offer
- Competitive salary
- An organization that cares about Corporate Social Responsibility
- An opportunity to learn about the world of wine
COMPENSATION: Budgeted Range – ($89,028.00 - $115,213.00)
The budgeted range takes into account several factors and qualifications that are considered in making compensation decisions including experience, education, training, licenses, certifications, and other business and organizational requirements. Base pay is only one component of the total rewards offering at Arterra.
We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.
About Arterra Wines Canada
As the country’s leading producer and marketer of award-winning, globally recognized Canadian and imported wines, our core purpose is what drives why we do what we do: we believe creating wine is a shared passion. Enjoying wine, a shared pleasure.
WHERE WE ARE TODAY
Our mission is simple – to build brands people love. In fact, seven of the top 20 brands in Canada are proudly part of the Arterra Wines Canada family: Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino and Kim Crawford.
We have more than 140 years of experience in the Canadian wine industry, with five estate wineries across the country and over 1,700 acres of premium vineyards. We have our pulse on viticulture and its latest innovations and most importantly, an understanding of what Canadian consumers are looking for in a bottle of wine.
En tant que premier producteur et distributeur de vins canadiens et importés primés et reconnus dans le monde entier, notre objectif principal est ce qui nous pousse à faire ce que nous faisons : nous pensons que la création de vin est une passion partagée. Apprécier le vin, un plaisir partagé.
OÙ NOUS EN SOMMES AUJOURD'HUI
Notre mission est simple : créer des marques que les gens aiment. En fait, sept des 20 marques les plus importantes au Canada font fièrement partie de la famille Arterra Wines Canada : Jackson-Triggs, Inniskillin, Sawmill Creek, Wallaroo Trail, Woodbridge by Robert Mondavi, Ruffino et Kim Crawford.
Nous avons plus de 140 ans d'expérience dans l'industrie vinicole canadienne, avec cinq domaines viticoles à travers le pays et plus de 1 700 acres de vignobles de première qualité. Nous connaissons la viticulture et ses dernières innovations et, surtout, nous savons ce que les consommateurs canadiens recherchent dans une bouteille de vin.