About the role
Position Title- SEM Analytics
Location- Canada
Job Summary – Responsible for handling a business's organic and paid campaigns to increase traffic and exposure in search engines like Google. Manage the HP Commercial Online activities and promote the HP Business Club to optimize paid search campaigns (Performance Max) across platforms (Google Ads, Bing Ads, etc.). Analyze campaign performance data and provide actionable insights. Create and test ad copy and landing pages. Monitor industry trends and competitor activities, manage budgets and forecast ROI for SEM initiatives, collaborate with cross-functional teams to align SEM efforts with overall marketing strategy. Handle Google Merchant Center and Feed optimization.
Technical Skills Years of experience needed 1–4
- Google Analytics / Google Ads
- English and French Language
- Working with tables in SQL
- Database management
- Excellent problem-solving skills
- High level of attention to detail
Certifications Needed Bachelor’s degree in business, finance, economics, or related field
About Mphasis Mphasis applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis’ Front2Back™ Transformation approach. Front2Back™ uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients.
About Mphasis
A leading applied technology services company, we innovate to deliver service excellence and successful outcomes across sales, delivery and development. With our strategy to be agile, nimble and customer-centric, we anticipate the future of applied technology and predict tomorrow’s trends to keep our clients at the summit in an ever-changing marketplace. Leading with architecture and design, our next-gen solutions enable enterprises to accelerate on their digital transformation journey.
Customer centricity is foundational to us and is reflected in the Mphasis’ Front2Back™ (F2B) transformation approach. F2B is a customer-in view approach that uses our industry-specific X2C2TM framework, and harnesses the power of cognitive technologies and rich data resident in enterprises to transform them. It is a way to introduce disruptive technology to smartly transform legacy environments. . Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients. Click here to know more
Mphasis Presents #HowGeekAreYou Passion, Perseverance, Perfection – we are defined by these three words. Relentless in our pursuit of knowledge, we believe in accepting the difference and defining the 'new normal', staying true to our vision and values. We believe in growth by knowledge, responsibility by authority and freedom by flexibility.
Be a part of a place where ideas are celebrated and perseverance is worshiped. Our doors are wide open, and breakthrough ideas are welcome from anyone. But we have a question to ask before we let you in: How Geek Are You? Click here to know more.
About the role
Position Title- SEM Analytics
Location- Canada
Job Summary – Responsible for handling a business's organic and paid campaigns to increase traffic and exposure in search engines like Google. Manage the HP Commercial Online activities and promote the HP Business Club to optimize paid search campaigns (Performance Max) across platforms (Google Ads, Bing Ads, etc.). Analyze campaign performance data and provide actionable insights. Create and test ad copy and landing pages. Monitor industry trends and competitor activities, manage budgets and forecast ROI for SEM initiatives, collaborate with cross-functional teams to align SEM efforts with overall marketing strategy. Handle Google Merchant Center and Feed optimization.
Technical Skills Years of experience needed 1–4
- Google Analytics / Google Ads
- English and French Language
- Working with tables in SQL
- Database management
- Excellent problem-solving skills
- High level of attention to detail
Certifications Needed Bachelor’s degree in business, finance, economics, or related field
About Mphasis Mphasis applies next-generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis’ Front2Back™ Transformation approach. Front2Back™ uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients.
About Mphasis
A leading applied technology services company, we innovate to deliver service excellence and successful outcomes across sales, delivery and development. With our strategy to be agile, nimble and customer-centric, we anticipate the future of applied technology and predict tomorrow’s trends to keep our clients at the summit in an ever-changing marketplace. Leading with architecture and design, our next-gen solutions enable enterprises to accelerate on their digital transformation journey.
Customer centricity is foundational to us and is reflected in the Mphasis’ Front2Back™ (F2B) transformation approach. F2B is a customer-in view approach that uses our industry-specific X2C2TM framework, and harnesses the power of cognitive technologies and rich data resident in enterprises to transform them. It is a way to introduce disruptive technology to smartly transform legacy environments. . Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients. Click here to know more
Mphasis Presents #HowGeekAreYou Passion, Perseverance, Perfection – we are defined by these three words. Relentless in our pursuit of knowledge, we believe in accepting the difference and defining the 'new normal', staying true to our vision and values. We believe in growth by knowledge, responsibility by authority and freedom by flexibility.
Be a part of a place where ideas are celebrated and perseverance is worshiped. Our doors are wide open, and breakthrough ideas are welcome from anyone. But we have a question to ask before we let you in: How Geek Are You? Click here to know more.