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Royal De Versailles Jewellers logo

Digital Marketing Specialist

Toronto, Ontario
Senior Level
full_time

About the role

Mandatory Skills needed:

  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Follows social media, YouTube and industry news & trends,
  • Genuine interest / early adopter of digital technology & innovation
  • Knowledge of social media for business and influencer marketing tactics,
  • CMS, website design knowledge and Mailchimp
  • SEO & SEM
  • Backend website knowledge and configuration
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
  • Networking, creativity, eye for design and luxury

PR Opportunities:

  • Identify partnership opportunities (paid and earned)
  • Able to curate and deliver high impact photoshoots and editorial content for RDV
  • Be the face of RDV in representing the brand at events and photoshoots

Digital:

  • E-Commerce Experience
  • Create and update the Digital Marketing Calendar
  • Content Management Experience
  • Lead the strategy and creation of paid social media ads (including FB, Instagram, Pinterest, Google Ads and Yelp)
  • Monitor and optimize performance of Paid advertising campaigns
  • Reporting of paid media tracking and analytics providing commentary on performance and recommended action plans in a timely manner
  • Identify strategic brand partnerships & activities to help improve RDV’s presence in digital space.
  • Work with the social media strategist to monitor social networks for customer care issues and ensure voice of RDV is communicated throughout all digital activities
  • Responsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.
  • Experience or interest in designing an Ecommerce website experience and seamless customer journey to deliver valuable content
  • Experience in managing a content management system (CMS) and creating landing pages
  • Prior experience in creating and managing Email marketing campaigns through Mailchimp/ Marketo.
  • Think outside the box and proactively introduce new ideas or suggestions to improve processes

Billing and Accounting :

  • Assist the accounting department in collecting payments as well as approving invoices for media payments
  • Create and manage the monthly budgeting reports, identify areas of improvement

Skills

  • Strong written and verbal communication skills
  • Leadership
  • Analytical thinking
  • Organization and Time Management Skills
  • Ability to work strategically and meet tight deadlines
  • Understand how to target customers and prospects with email marketing
  • Use marketing analytics tools to analyze the success of digital marketing efforts

On site

Monday to Friday

Full Time

About Royal De Versailles Jewellers

Retail Luxury Goods and Jewelry
11-50

Synonymous with excellence, Royal de Versailles is recognized as one of the world’s foremost fine jewellery and watch purveyors, representing an unparalleled selection of the most distinguished brands in Canada.

With the philosophy that jewellery should be incorporated into everyday wear, RdeV carries unique pieces that suit every style and occasion. Among their lines, such as Chopard and Pasquale Bruni the majority of pieces are made by in-house experts who pride themselves on the very best in craftsmanship.

RdeV’s watch collection is second to none, providing the most comprehensive selection of each brand. Adjacent to Royal de Versailles is a free standing Rolex boutique, showcasing one of the largest collections of Rolex watches in Canada. RdeV also houses individual shop-in-shops for Blancpain, Breguet, Hublot, Jaeger-LeCoultre, Omega, Girard Perregaux, Piaget. In addition, RdeV also carries a vast collection of unique timepieces from Chopard, Franck Muller, and Tudor.

Providing the very best in quality, service and selection, RdeV has become a destination for those with impeccable taste along with the highest expectations in client service. Royal de Versailles has been built on the foundation that each piece of jewellery and every watch must be created with extreme precision and care. Forging a legacy built on long standing relationships with clientele crossing generations, RdeV upholds its reputation for selling high quality pieces that will eventually become family treasures. To ensure the products carried in store are the highest quality, the owners of RdeV travel the globe in search of the very best. At RdeV, watches and jewels are fine works of art, each with its own unique story.