Location:

Toronto

Address 100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title Sr. Director, eCommerce Content

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview We are looking for a strategy and execution focused Sr Director of Ecommerce Content – a creative thinker with a technical edge. This individual has experience at high-growth luxury retail and can own all areas of ecommerce content – including strategy, management, and optimization. A successful candidate will understand the culture and mindsets of a global luxury business and be able to help us shape that inside the ecommerce team. This role shares the responsibility to drive growth for the business with its matrixed peers but does so by building an inspiring and seamless content ecosystem throughout the digital shopping journey. The goal is to ensure content showcased delivers an engaging and dynamic experience - driven by data and insights - and puts the consumer at the center of everything that we do. What You'll Do

• Develop the unique reason for being for each type of content throughout the site and ensure that each is leveraged correctly and thoughtfully
• Build ecommerce specific content calendars based on consumer behavior and interest insights and commercial goals
• Support differentiated regional strategies – and strike the right balance between global consistency and regional requirements. Partner with global and regional commercial leaders to set clear plans that maximize global consistency, yet links the right solutions to win in key markets through locally differentiated content choices
• Establish a strong focus on storytelling
• Ensure productivity improvements across all consumer touchpoints through content
• Ability to distill data into insights and actions: Drive content optimization ensuring ever-improving performance
• Partner with peers across the enterprise, including but not limited to, Marketing, Data and Analytics, Trade, Merchandising, Planning and IT to define content calendars and its commercial outputs - enabling our aspiration to be a global leader through the lens of dynamic and enriching content
• In partnership with Brand, develop rich editorial content that informs, engages and attracts both new and loyal consumers
• Partner with the business and insights leaders to understand the unique content needs at given points in the digital journey and maximize each interaction accordingly
• Work closely with brand and marketing leadership to ensure that the digital content is supportive of the greater vision and ambition. Create a feedback loop such that data is fed into the ecosystem and optimized for future iterations
• Partner with internal agency to manage product photography and product content vision, strategy and delivery
• Partner with UX and IT to ensure delivery of content is in line with consumer’s expectations
• Develop calendars and set timelines for evaluation, development, and deployment of all content types across the ecosystem
• Ensure smooth and reliable delivery of content to all form factors and channels
• Streamline the generation of all content types to maximize speed-to-market and operational efficiency
• Develop and implement a strong technology-enabled content publishing and optimization system that leverages automation while maintaining and nurturing CG’s unique brand voice
• Manage and implement integrations with 3rd-party technology platforms and services in service to the content journey
• Supervise quality assurance processes, integration, and ongoing reviews of content to ensure maintained relevancy and accuracy
• Identify new and emerging content types, technologies and trends and bring ideas on how we can build on them to innovate

Let's Talk About You

• Foster a spirit of collaboration and integration with other business functions that leads to shared goals and shared wins. Bring agile practices to more of our enterprise.
• Significant experience in content development and building digital experiences and communications for customers and employees from early-stage concepts through to scaling and maturity.
• Ability to functionally decompose process and rearchitect for better performance
• Ability to influence and be “graciously disruptive.” Is challenge-driven, and ready to rethink traditions, practices and rules, pushing boundaries and the status quo.
• Ability to make good & timely decisions to take the organization forward with a consistent commitment to meeting stretching objectives & results, operating with energy and passion for the collective good.
• Ability to interact in a trustworthy & open way with diverse groups of people, building relationships within and beyond the organization.
• Strong candidates will demonstrate experience across the business processes and cultures of global luxury businesses
• Experience in growing, leading, and scaling high-performing teams with a consumer-obsessed mindset.
• Strong educational foundation and broad technical skill base

Working Conditions

• Hybrid environment

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.