The Vice President, Revenue, Experience & Event Delivery (VP, REED) is a bold, entrepreneurial executive leader at Regina Exhibition Association Limited (REAL), charged with aggressively growing revenue and elevating guest experiences across one of Canada's most dynamic event campuses. This is a high-impact, outward-facing role for a business builder — someone who thrives on identifying growth opportunities, strengthening partnerships, and delivering results through world-class events and guest-centric operations. The VP leads from the front, owning the full event and revenue lifecycle from strategy to execution.

Reporting directly to the President & CEO, the VP of REED provides leadership and strategic oversight to five key portfolios: Operations, Events, Tenant Relations, Sponsorships & Corporate Partnerships, and Marketing & Communications. Through the Directors leading these areas, the VP ensures seamless coordination across venue operations and event execution including site readiness, infrastructure, safety protocols, guest logistics, post-event analysis, ongoing site maintenance, and capital improvements. This also includes event programming and planning, brand development and guest engagement, partnership strategy and activation, and oversight of REAL's tenant relations portfolio to ensure strong collaboration, service alignment, and long-term success with campus tenants.

The VP is also responsible for overseeing REAL's food and beverage service delivery through the Levy/Compass Group partnership, ensuring contract performance, service innovation, guest satisfaction, and alignment with REAL's strategic and operational objectives.

This role is both strategic and hands-on. The VP is accountable for delivering ambitious yet sustainable revenue targets, leading budgeting and forecasting for all event-related portfolios, and translating guest expectations and market trends into innovative formats and experiences. The VP oversees all major event planning cycles and is responsible for establishing and reporting on key performance indicators related to revenue, guest satisfaction, operational success, and brand engagement.

The ideal candidate brings strong business acumen, cross-functional leadership, and a passion for building events and experiences that matter to clients, guests, and the city of Regina. They inspire a growth-focused culture, lead from the front when it matters most, and thrive in high-stakes, high-visibility environments.

Organizational Context: REAL is Saskatchewan's largest and most versatile interconnected event complex, stewarding iconic venues such as Mosaic Stadium, Brandt Centre, the Viterra International Trade Centre, and more. With thousands of events hosted annually - from hockey practices to concerts - and a bold vision for growth and transformation, we're shaping the future of entertainment, sport, and business in Saskatchewan.

REAL is in a bold phase of transformation, focused on modernizing event experiences, diversifying revenue, and increasing the impact of our facilities and services on Regina's economy and cultural identity. The VP of REED plays a vital leadership role in delivering that transformation.

What You'll Do: Strategic Revenue Growth

• Champion a high-performance revenue culture by supporting clear target-setting, pipeline strategy, and long-term revenue planning
• Develop and execute REAL's integrated strategy to grow revenue across events, rentals, sponsorships, guest services, and premium offerings
• Oversee sales strategies, pricing models, and partner development initiatives that strengthen long-term financial sustainability
• Lead business innovation efforts to diversify event offerings, maximize campus utilization, and position REAL as a premier destination for entertainment, sport, and business gatherings
• Set clear sales targets across event segments and guide pipeline development to support sustained growth and long-term profitability
• Serve as a key external ambassador and lead negotiator with promoters, agencies, brands, and rights-holders to secure high-value business

End-to-End Event Experience And Delivery

• Serve as the executive lead responsible for the full lifecycle of events - from business development and marketing through to day-of execution and post-event review
• Provide operational leadership through the Director, Asset Protection & Deliverables, over all venue and facility operations - including arena programming, site conversions, OH&S, custodial, security, and parking services - as well as capital improvements and long-term maintenance planning that support REAL's operational readiness and guest experience
• Ensure every event meets REAL's standards for safety, service, efficiency, brand alignment, and guest satisfaction
• Champion innovation in how events are imagined, programmed, staffed, and experienced
• Leverage operational performance and service delivery as competitive advantages to drive repeat business, elevate client satisfaction, and strengthen REAL's market reputation

Marketing, Brand, and Guest Engagement

• Oversee the development and execution of REAL's marketing and communications strategies to drive attendance, awareness, and brand equity
• Align guest engagement strategies across campaigns, platforms, CRM, and in-venue experience
• Ensure internal and external messaging reflects REAL's values, reputation, and strategic goals

Sponsorships & Corporate Partnerships

• Provide executive oversight and accountability for REAL's corporate sponsorship and partnership portfolio, ensuring alignment with strategic goals and revenue expectations
• Guide sponsorship strategy, long-term performance planning, and activation models
• Build and maintain senior-level relationships with key sponsors and strategic partners, acting as the executive liaison for priority accounts
• Collaborate with the CEO, brand, and events teams to ensure partnerships reinforce REAL's values, business priorities, and guest experience goals

Food & Beverage Partnership Oversight

• Provide strategic leadership over REAL's food and beverage service delivery through the Levy/Compass Group partnership
• Ensure performance standards, guest satisfaction, and financial outcomes are met in alignment with REAL's brand and operational expectations
• Collaborate with Levy/Compass leadership to innovate food and beverage offerings, enhance guest experience, and support campus-wide revenue goals

Tenant Relations Oversight

• Provide executive oversight of REAL's tenant relations portfolio, fostering strong partnerships, consistent service standards, and alignment between tenant needs and operational priorities to ensure REAL is recognized as an excellent partner and landlord.
• Act as a senior point of escalation or strategic liaison for high-impact tenant issues or opportunities
• Support long-term tenant planning, use strategies, and engagement initiatives that drive mutual value and reinforce REAL's vision for the campus

Cross-Functional Leadership & Organizational Alignment

• Coordinate cross-departmental delivery and planning with Finance, IT, and HR to ensure aligned systems, budgets, staffing, and performance metrics
• Act as a thought partner to the CEO and executive team on strategy development, public engagement, and major initiatives
• Represent REAL in high-profile stakeholder relationships, including tenants, government partners, and key community leaders

Requirements WHAT IT TAKES Apply today if you meet the following requirements:

Education and Experience:

• Bachelor's degree in business administration, commerce, marketing, hospitality, or a related field required; Master's degree preferred
• Minimum 10 years of progressive leadership experience in events, venues, tourism, hospitality, sponsorship, or experiential brand strategy
• Proven track record of overseeing high-performing teams across operations, event delivery, sponsorship, and marketing portfolios
• Demonstrated success in revenue generation, operational leadership, and client or guest experience at scale
• Experience working with executive teams, boards, or public sector stakeholders is considered an asset

Skills & Abilities:

• Strategic revenue planning, business development, and sponsorship ecosystems
• Complex event lifecycle management, including infrastructure, logistics and risk management
• Brand strategy, marketing communications, and guest engagement models
• Public-private partnerships, municipal environments, and board governance practices
• Executive-level leadership, cross-functional decision-making, and organizational alignment
• High-stakes negotiation, partner development, and relationship management
• Data-driven strategic planning, budget development, and forecasting
• Change management and organizational transformation
• Lead confidently in high-visibility, high-pressure environments
• Translate strategic vision into measurable outcomes across diverse portfolios
• Inspire, develop, and retain strong leadership talent
• Represent REAL with professionalism in political, commercial and community-facing contexts

Other Requirements

• Willingness to work evenings and weekends in support of major events or partner engagements
• Ability to obtain and maintain a satisfactory criminal record check
• Familiarity with unionized environments and/or not-for-profit structures is beneficial

Benefits WHY CHOOSE REAL? Here at REAL, we can offer unique experiences unlike any other organization:

• Make a difference in your own community.
• Be a part of an industry responsible to create fun and memorable moments for our guests.
• A wide range of employment opportunities to fit your own lifestyle - whether that's committing to us in a full-time capacity or more of a casual role that is event specific and tailored around your own availability.
• We offer competitive wages and industry standard benefits.
• Matching Group RRSP plan

For more information visit our website at www.realdistrict.ca.

Please click the link to apply: