Position: Manager, Member Engagement Initiatives Reports To: Director, Member Engagement Contract Type: Indefinite, Full Time The Chartered Professional Accountants of British Columbia (CPABC) is seeking a detail oriented, collaborative and results-driven individual for the position of Manager, Member Engagement Initiatives. We are proud and honoured to have been recognized as one of BC’s Top Employers for a sixth consecutive year in 2025. Come join a collaborative network of like-minded professionals and take the first step towards an exciting opportunity by applying to the position. Job Summary Reporting to the Director, Member Engagement, the Manager, Member Engagement Initiatives is responsible for the research, development, implementation, and oversight of strategic initiatives that enhance member engagement across the organization. This role plays a key function in formalizing and advancing CPABC’s member engagement strategy, ensuring alignment with organizational goals, values, and the evolving needs of members, students, and candidates.

The Manager will lead cross-functional collaboration, data-informed program development, and innovation in engagement practices—while also identifying operational efficiencies and exploring emerging technologies to enhance delivery and impact.

Key Responsibilities: Strategic Program Development & Implementation

• Drive the implementation of member engagement initiatives from concept to execution, leveraging structured project management and analytical frameworks to ensure alignment with organizational goals and optimal resource utilization.
• Oversee the design and delivery of new and existing member engagement programs that embody the values of lifelong learning, innovation, inclusivity, and community engagement.
• Create and lead working groups to analyze the value, feasibility, and coordination of new member engagement program ideas, and identify responsibilities, support required, and timelines.
• Oversee existing and upcoming initiatives such as the New Member Working Group, Volunteer Management Framework, and a Mentorship Program.

Organizational Member Engagement Oversight

• In collaboration with the Director, implement a cross-organizational Member Engagement Strategy, ensuring alignment with enterprise goals and risk mitigation priorities.
• Support the mapping and optimization of the member journey across career stages, from onboarding to retirement, while identifying opportunities to improve satisfaction and engagement.
• Partner with cross-functional teams and act as a trusted advisor to integrate member engagement objectives into departmental plans, ensuring initiatives are inclusive, data-driven, and tailored to the evolving needs of members throughout their journey.
• Partner with Communications to align messaging with engagement priorities and ensure a cohesive member experience across touchpoints.
• Establish and monitor key performance indicators (KPIs) across the member journey/lifecycle, providing analytical insights and strategic recommendations to senior leadership;

Research, Data & Innovation

• Monitor the efficacy of existing services (i.e., web statistics, utilization reports, participation rates, satisfaction results, etc.) and identify opportunities for continuous improvement.
• Lead the development and execution of research initiatives—including surveys, focus groups, and behavioral analytics—to generate actionable insights that inform program design and enhance member engagement strategies.
• Partner with Data Analytics to build dashboards and conduct deep-dive analyses (i.e. engagement data to identify patterns, gaps, and opportunities for segmentation and personalization).
• Pilot and evaluate innovative engagement formats (e.g., digital communities, micro-volunteering) and tools (e.g., CRM systems, AI, Co-Pilot) to enhance efficiency and member value.
• Lead the identification and implementation of operational efficiencies, including automation opportunities and process optimization across ME programs.
• Keep a pulse on customer/member experience trends, digital innovation, and best practices from peer organizations.

Stakeholder Engagement & Relationship Management

• Build and maintain strong relationships with internal teams, volunteers, and external partners to support program delivery and innovation and encourage engagement approaches.
• Represent the ME department at events and conferences, promoting awareness and gathering insights from members.
• Provide mentorship and guidance to direct reports and contribute to a collaborative, high-performing team culture.

And other duties and responsibilities, as assigned from time to time.

Key Requirements: Knowledge And Experience

• Post-secondary degree or diploma in Business, Community Engagement, Market Research, or a related field;
• Five (5) plus years of experience in member or stakeholder engagement, customer experience, program management, or community development;
• Demonstrated experience in research and identifying actionable strategies with the results;

Demonstrated Skills And Abilities

• Strong skills in data interpretation, reporting, and translating insights into strategic recommendations;
• Strong interpersonal and relationship-building skills with a collaborative mindset;
• Excellent written and verbal communication skills, including facilitation and presentation;
• Proven ability to manage multiple priorities and projects in a fast-paced environment;
• Proficiency in Microsoft Office Suite and Adobe Acrobat; familiarity with survey tools (e.g., SurveyMonkey) and CRM systems;

Preferred Knowledge, Experience, Skills And Abilities

• Experience writing business cases, strategic frameworks, or project proposals;
• Familiarity with professional associations or regulatory bodies;
• Experience with content creation (e.g., newsletters, social media) is an asset;
• Knowledge of AI tools (e.g., Microsoft Co-Pilot) and their application in program delivery or member services;

The starting annual salary for this position is between $92,700.00 and 110,050.00 per annum, based on candidates’ qualifications, experience, and internal parity. Exceptions may be considered with further review.

If this job outline describes you, we encourage you to apply through our online Careers Portal. We thank all candidates who respond; however, only those selected for an interview will be contacted.

Why join our team? CPABC offers an entrepreneurial environment with a competitive compensation package. At CPABC we live our core values:

• We Are Open
• We Work Together
• We Communicate
• We Improve Every Day
• We Are Professional
• We Laugh and Celebrate

About CPABC The Chartered Professional Accountants of British Columbia (CPABC) is the training, governing, and regulatory body for over 40,000 CPA members and 6,000 CPA students and candidates. CPABC carries out its primary mission to protect the public by enforcing the highest professional and ethical standards and contributing to the advancement of public policy. CPAs are recognized internationally for bringing superior financial expertise, strategic thinking, business insight, and leadership to organizations. CPABC is proud to have been presented with a sixth consecutive BC Top Employer award in 2025.