🌟 About Ethereal Media & PR

Ethereal Media & PR is a Toronto-based creative and PR agency focused on scaling  restaurants, nightlife venues, and luxury lifestyle brands  through powerful storytelling and viral digital strategies. We specialize in:

• High-quality content production (photo, video, reels, and campaign visuals)
• Social media strategy and influencer marketing
• Brand positioning and PR event management

We’ve worked with some of the most talked-about F&B brands in Canada and helped them move from under-the-radar to  fully booked  through content-first campaigns. As we expand our production capabilities, we’re looking to bring on a  multi-talented visual creator  who can lead our content production end-to-end and manage a team of junior editors.

🎥 About the Role

We’re hiring a  Lead Visual Content Creator  who is a  photographer, videographer, and editor all in one —someone who doesn’t just capture visuals but builds narratives with them. This individual will also act as the  post-production lead , guiding a small team of editors to ensure consistency, quality, and creative alignment across all projects.

This is a  creative leadership role , perfect for someone who thrives in fast-paced, high-performance environments, especially in the F&B and lifestyle sectors.

📸 Key Responsibilities 🎬 Content Creation (Photography + Videography):

• Lead and execute photoshoots and video shoots for client brands, including food styling, ambiance, interiors, events, people, and BTS
• Handle equipment setup, lighting, framing, camera movements, and on-site direction
• Collaborate with the creative director to visualize scenes and storyboards
• Travel to client locations across India (or as needed) for scheduled shoots

✂️ Post-Production & Editing (Primary Focus):

• Independently edit videos for Reels, TikToks, ads, and YouTube — optimized for platform and objective
• Deliver cinematic edits with strong pacing, storytelling, transitions, music selection, and  expert color grading
• Perform advanced photo retouching and batch editing using Lightroom or Photoshop
• Use AI tools (Runway ML, Topaz, Descript, etc.) to enhance productivity without compromising creative quality
• Ensure projects meet branding guidelines, quality standards, and timelines
• Build and maintain an organized asset management system for all files, edits, and versions

👥 Leadership & Team Management:

• Review and provide constructive feedback to junior editors and freelancers
• Train and mentor upcoming editors on agency standards and visual direction
• Set workflows, editing presets, and creative guidelines for internal use
• Maintain alignment with the strategy and marketing teams for campaign deliverables
• Act as the final checkpoint for all outgoing visual content before client handoff

✅ Skills & Experience Required

• 3–5 years of hands-on experience in photography, videography, and editing (especially in the  F&B, hospitality, or lifestyle  industries)
• Proven leadership experience in a creative or production team setting
• Strong command of Adobe Creative Suite (Premiere Pro, After Effects, Lightroom, Photoshop) or Final Cut + DaVinci
• Deep understanding of cinematic storytelling and advanced  color grading  techniques
• Knowledge of social media platforms, video formats, and content strategies for Reels, TikTok, and YouTube
• Familiarity with AI editing tools, asset automation, or post-production plugins (a big plus)
• Strong creative judgment, attention to detail, and client-centered thinking
• Ability to work under pressure, manage deadlines, and handle multiple projects simultaneously
• Must own or have access to professional gear (camera, lenses, stabilizer, lighting)