Position Summary

The role of the Junior Associate Campaign Manager (Social) is responsible for assisting the overall campaign performance and execution. Their goal is to help provide best in class expertise and recommendations that drive performance.

Key Responsibilities

• Work closely with Specialists & Team Leads on the development, implementation and optimization of social media campaigns.

• Use research tools to help develop profile of target audiences with view into their social/online behaviors, media consumption, etc.

• Help gather and distribute research around the industry, our clients and their audiences.

• Help generate contracts, setup, launch, monitor, optimize, reconcile and bill campaigns to ensure that client receives all planned media and is invoiced properly.

• Help pull data for reports and prepare meaningful insights and recommendations.

Desired Skills & Experience

• Professional or Educational background in Marketing or Advertising would give leverage to this application.

• Excellent working knowledge of the Microsoft Office Suite of programs.

• A passion for social media and an eagerness to learn. Active user / participant in social media is a plus.

• Excellent writing and communication skills in English.

• Ability to multi-task, excellent organizational skills, attention to detail, and accuracy when working with numbers.

• Excellent quantitative/analytical skills with the ability to draw conclusions based on data.

• Ability to work collaboratively as part of a cross-functional team

Initiative unlocks business growth for the world's most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry's most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com