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Global Campaign Manager

OpenText11 days ago
Waterloo, ON
Senior Level

Top Benefits

Inclusive work environment
Employment Equity and Diversity Policy
Reasonable accommodation due to a disability

About the role

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

THE OPPORTUNITY

As the Global Campaign Manager for OpenText’s business, you are passionate about helping customers use content in context across all aspects of the user journey from bringing in new users to creating a positive experience for existing ones. You will embrace storytelling to build unique and engaging experiences that build an emotional connection with prospects and customers.

WHAT THE ROLE OFFERS

  • Build and manage a network across relevant business and industry ecosystems
  • Partner with the extended marketing team to build and implement content marketing techniques, including audience segmentation, search engine optimization (SEO), and persona-based campaigns.
  • Lead through influence a cross-functional team of marketers to build integrated marketing campaigns that put the customer first.
  • Innovate and test marketing systems to drive and enhance campaign deliverables.
  • Build and present executive level campaign and pipeline reports with a demonstrated ability to take initiative.
  • Creative mindset with passion and drive to foster innovation in marketing and communications.
  • Able to partner with creative teams and advise on strategic direction to advance OpenText’s brand position in the market.
  • Strong persuasive skills; able to gain consensus through data analysis and influence.
  • Strong negotiation and problem-solving skills; flexibility and adaptability
  • Detail-oriented with excellent follow-through skills and able to manage and execute multiple projects.
  • Innovative thinker who brings new ideas to the discussion
  • Strong team player with the ability to work in a matrixed organization with a virtual team.

Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times.​​​​​​

WHAT YOU NEED TO SUCEED

  • 5-7 years in B2B marketing – SaaS experience is an asset
  • Experience in the enterprise and/or mid-market
  • Proven ability to build pipeline and drive revenue using story telling through a strong customer journey.
  • Exceptional understanding of integrated marketing and how to apply it to the customer journey.
  • Experience executing campaigns using best-of-bread MarTech including Intent data and ABM.
  • Strong writing and editing skills, with a keen eye for detail.
  • Passionate about using and analyzing data to drive campaign execution and optimization.

ONE LAST THINGOpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us athr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

About OpenText

Software Development
10,000+

OpenText is a world leader in Information Management, helping companies securely capture, govern and exchange information on a global scale. OpenText solves digital business challenges for customers, ranging from small and mid-sized businesses to the largest and most complex organizations in the world. For more information about OpenText (NASDAQ/TSX: OTEX), visit www.opentext.com