Hyundai Auto Canada Corp. is located in the heart of Markham, Ontario, and is a subsidiary of the esteemed Hyundai Motor Company of Korea. We are also a thriving hub of innovation, automotive excellence, and sheer driving passion. Our journey at Hyundai Canada takes us across the entire spectrum of automobiles, from subcompacts to luxurious premium sedans and the adventurous world of sport utility and crossovers. But we're about more than just cars. We're about crafting an exceptional experience that goes beyond the road.

Here at Hyundai Canada, we don't just hire team members; we embrace a team of individuals who are the driving force behind our growth and our unique culture. We're a dynamic, fast-paced environment where each day unfolds with fresh opportunities and exciting challenges. Our award-winning culture thrives on innovation, the exchange of new ideas, and a relentless pursuit of pushing boundaries.

WHAT YOU WILL DO

Leads the enhancement and protection of the public image of Hyundai Auto Canada Corp., internally and externally, by developing and implementing strategic and proactive communication programs to engage with the Canadian business and automotive industry media. This role will develop the vision and lead the implementation of all internal and external corporate communications, including, but not limited to, employee communications, dealer network updates, executive thought leadership, Hyundai business related news and opinions, and corporate social responsibility. They will represent the Company appropriately and positively within a variety of channels and promote complementary initiatives with the objective of increasing the positive visibility of the Hyundai and Genesis brands and products- including providing official statements and messages to clarify HACC’s position on negative issues in the media.

HOW WILL YOU MAKE AN IMPACT

• Develop a modern and progressive external and internal communications strategy for Hyundai Auto Canada Corp. reflecting new communications channels, trends and measurement methodologies. Manage the team and workflow with the objective of proactively generating stories that solicit coverage about the company culture, CSR programs, executive team, and employees
• Develop a corporate communications calendar with clear objectives. Implement management of resources to deliver required tactics and workflow in a timely manner including speech writing, interview preparation and notes, question and answer sheets and press releases
• Devise and execute new corporate public relations plans showcasing Hyundai Auto Canada Corp, its CSR programs, executives, and employees
• Lead the development of an updated crisis management process and co-lead with legal the team through any crisis situations that arise, with a particular focus on representing the brand as chief spokesperson for crisis situations Develop key messaging in partnership with Legal and circulate company-wide for alignment
• Lead regular production of internal newsletters/communications for employees and dealer network
• Develop relationships and interact with corporate and business media contacts and opinion leaders regarding the company to ensure positive inclusion or exclusivity in appropriate feature articles and broadcast pieces
• Determine prioritization of contacts and measurability criteria for key contacts and channels
• Advise, coach and direct company spokespeople, maximizing message opportunities
• Work in partnership with Brand and Product PR team on budget and resource utilization, circulation of coverage, and content for the Company's media website
• Draft, finalize and circulate monthly and quarterly sales reports including social media posts for executives and employees
• Lead the development of social media guidance/support for employees and executives
• Represent the Company on specific industry PR committees as required

WHAT YOU WILL BRING TO THE ROLE

• Completion of an undergraduate degree or an equivalent combination of experience and education
• 10+ years of relevant experience in same or similar function with automotive experience being desirable
• Exemplary oral and written communications skills
• Knowledge of Canadian and global media and trends
• Knowledge of Public Relations best practices
• Excellent project management skills/logistics
• Enthusiasm for and knowledge of the automotive sector
• Knowledge of and experienced in crisis communications management and best practice
• Demonstrable track record of generating positive, measurable and opinion changing initiatives
• Budget and performance management best practices.
• Team management experience
• Bilingual in French (preferred)
• Experience with newsletter or magazine design and layout (preferred)
• Available to travel 7-10 times a year and accessibility after-hours if needed

OTHER DETAILS

WHAT HYUNDAI CANADA CAN OFFER YOU

• Award Winning Work Culture

• Health Benefits Start Day One

• Car Leasing Program

• Flexible start times

• RRSP Matching

• Maternity and Parental Leave Top-Up

• Career Development and Mentoring Program

• Tuition Reimbursement Support

WHAT HAPPENS NEXT
Candidates will be reviewed on or before July 26, 2025.

STILL INTERESTED? WHY NOT APPLY?
If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?

We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.

Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.

We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.