Please note this role will work in a hybrid environment. The successful candidate will be working at our Ottawa (1800 Alta Vista Drive) or Toronto (67 College Street) major site office and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs

Job posting ID: 7413

Employment status: Regular full-time

Possible schedule/FTE: 1.00

Classification: PTS/MGT/IT B

Salary/Rate of pay: $89,894 to $108,493

Application deadline: 2025-07-09

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

Application requirements:

• Your up-to-date resume.
• Job specific cover letter.
• As part of this application, please list any social media channels you have managed or led within the past year. Include links to the profiles, a brief description of your role, and any notable achievements or metrics (e.g., follower growth, engagement rates, campaign success). This will help us better understand your recent experience and impact in digital spaces. Please add as a separate document with your application.

Do you currently work for Canadian Blood Services? All employees must apply via the internal career page . Together, we can make all the difference in the lives of others. Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About The Role Canadian Blood Services is looking for a regular full-time Social Media Manager to join our dynamic Integrated Marketing team in our Donor Engagement and Corporate Reputation division .

The Integrated Marketing team is responsible for developing and executing comprehensive, integrated marketing strategies aimed at building Canadian Blood Services’ brand, expanding our donor base, and enhancing donor loyalty.

Reporting to the Associate Director, Brand and Creative, you will be responsible for leading the strategic vision, execution, and performance of Canadian Blood Services’ national social media efforts. This role requires a dynamic leader who can balance high-level strategy with hands-on execution, ensuring alignment with business objectives while fostering meaningful connections with diverse audiences. You will develop and implement a comprehensive social media strategy to drive brand awareness, influence donor/registrant behaviour, and cultivate an engaged community of advocates. This includes guiding the creation of impactful content that resonates with key audiences, managing community engagement to foster authentic relationships, and maintaining a strong brand reputation through proactive and responsive communication. The role requires a data-driven approach to performance optimization, leveraging insights to refine strategy and maximize impact.

Success in this role depends on strong cross-functional collaboration, working closely with marketing, communications, creative, and regional teams to maintain brand consistency while integrating localized storytelling and community building. The ideal candidate will bring a strong blend of creative vision, strategic thinking, and leadership skills to guide a dynamic and high-performing social media team, fostering a culture of innovation, collaboration, and continuous improvement. With a keen eye on industry trends, evolving platform innovations, and emerging digital behaviours, you will ensure the Canadian Blood Services brand remains at the forefront of digital engagement.

Formula for success

• Harnessing your demonstrated knowledge and expertise, you will develop and implement a comprehensive social media strategy that enhances brand visibility, fosters meaningful engagement, and drives traffic, aligning with overall business and marketing objectives.
• Leveraging your deep expertise in social media platforms and audience engagement, you will design and oversee integrated content and campaign strategies that balance national brand storytelling with community-driven engagement, ensuring alignment across all social platforms.
• You will oversee the creation and execution of a cohesive content strategy that drives brand equity, engagement, and audience growth, ensuring all content aligns with business objectives and audience insights.
• Utilizing your creativity and strong understanding of digital marketing technologies, trends and best practices, you will develop a scalable content framework by collaborating with designers, photographers, and videographers to produce visually compelling and strategically impactful assets.
• You will be responsible for defining and upholding brand voice and messaging guidelines, ensuring consistency across all social platforms while tailoring communication for different audience segments.
• You will be responsible for developing and overseeing a proactive social listening strategy, ensuring sentiment analysis and audience insights inform brand messaging, engagement tactics, and risk management.
• Drawing on your ability to lead and work collaboratively across a diverse team, you will lead reputation management efforts, developing crisis response protocols and guiding the team in handling customer inquiries, issues, and brand sentiment shifts effectively.
• You will strategically identify and cultivate partnerships with regional and local influencers, organizations, and brand advocates to enhance visibility, credibility, and engagement at scale.
• Using your continuous growth mindset and analytical skills, you will develop a data-driven optimization framework, using insights from analytics tools to refine content strategies, engagement approaches, and audience targeting. Define and track key performance indicators (KPIs) across platforms, translating data into strategic recommendations that drive continuous improvement.
• You will be responsible for presenting high-level performance reports to leadership, highlighting key trends, campaign effectiveness, and opportunities for growth, while guiding cross-functional teams on data-informed decision-making.
• Focusing on your clear, concise communication style, you will Integrate social media strategy with broader marketing, communications, and sales initiatives, ensuring cohesive messaging and seamless campaign execution across all digital touchpoints.
• Applying your excellent interpersonal skills, with the ability to build relationships, you will partner with content, creative, and brand teams to develop integrated social campaigns that amplify brand storytelling and audience engagement.
• You will align organic and paid social media efforts by collaborating with performance marketing teams to enhance reach, engagement, and conversion through strategic content distribution.
• Drawing on your strong leadership and team management skills, you will build, mentor, and manage a high-performing social media team, fostering a collaborative environment that encourages creativity, innovation and continuous growth.

Desired education and skills

• Completion of a university degree in business, marketing or communications, or equivalent work experience required.
• 7+ years’ experience in social media, digital marketing, or related fields.
• Minimum 5 years in social media team leadership role, with an ability to guide and lead a diverse team.
• Advanced knowledge of social media management and analytics tools (Sprout Social or similar) along with experience using Adobe Creative Suite, Canva, and Microsoft Office suite.
• Deep expertise in social media platforms and audience engagement, with a strategic understanding of how to leverage each to drive business objectives.
• Strong understanding of digital marketing technologies, trends and best practices.
• Clear, concise communication style and with the ability to present insights, strategies, and recommendations clearly to executives and cross-functional teams.
• Social media and/or marketing-related certificates will be considered an asset.
• An equivalent combination of education, training and experience may be considered.

What we offer you

• 4 weeks' vacation
• Annual performance award up to 8%
• Comprehensive group health, dental and vision benefits for you and your family
• Defined benefit pension plan
• Employee discounts, wellness program, professional resources

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/days of the week.
• You may be required to travel a couple of times per year for this role, and as required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives. We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.

Applicants who require accommodation should discuss their needs with us.

#INDCBS