Senior Director, Marketing, Brand and Communications, RBC Origins
About the role
Job Description
As the Senior Director, Marketing, Brand and Communications for RBC Origins, you will lead the development and execution of marketing strategies that enhance the brand and drive customer engagement. You will work closely with cross-functional teams to ensure alignment with business objectives and deliver impactful marketing campaigns.
Main Responsibilities
- Develop and implement comprehensive marketing strategies for RBC Origins.
- Lead brand positioning and communication initiatives.
- Collaborate with internal stakeholders to ensure marketing efforts align with business goals.
- Analyze market trends and customer insights to inform marketing strategies.
- Manage a team of marketing professionals and provide mentorship and guidance.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of experience in marketing and communications, with a focus on brand management.
- Proven track record of leading successful marketing campaigns.
- Strong analytical skills and ability to interpret data to drive decision-making.
Preferred Qualifications
- Master’s degree in a related field.
- Experience in the financial services industry.
- Excellent communication and interpersonal skills.
Additional Information
- This position is based in Toronto, Ontario, Canada.
- Full-time position with a competitive salary and benefits package.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
http://rbc.com/legalstuff.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
https://www.rbc.com/conditions-dutilisation/
Senior Director, Marketing, Brand and Communications, RBC Origins
About the role
Job Description
As the Senior Director, Marketing, Brand and Communications for RBC Origins, you will lead the development and execution of marketing strategies that enhance the brand and drive customer engagement. You will work closely with cross-functional teams to ensure alignment with business objectives and deliver impactful marketing campaigns.
Main Responsibilities
- Develop and implement comprehensive marketing strategies for RBC Origins.
- Lead brand positioning and communication initiatives.
- Collaborate with internal stakeholders to ensure marketing efforts align with business goals.
- Analyze market trends and customer insights to inform marketing strategies.
- Manage a team of marketing professionals and provide mentorship and guidance.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of experience in marketing and communications, with a focus on brand management.
- Proven track record of leading successful marketing campaigns.
- Strong analytical skills and ability to interpret data to drive decision-making.
Preferred Qualifications
- Master’s degree in a related field.
- Experience in the financial services industry.
- Excellent communication and interpersonal skills.
Additional Information
- This position is based in Toronto, Ontario, Canada.
- Full-time position with a competitive salary and benefits package.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com. We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at www.rbc.com/community-social-impact.
http://rbc.com/legalstuff.
La Banque Royale du Canada est une institution financière mondiale définie par sa raison d'être, guidée par des principes et orientée vers l'excellence en matière de rendement. Notre succès est attribuable aux quelque 94 000+ employés qui mettent à profit leur créativité et leur savoir faire pour concrétiser notre vision, nos valeurs et notre stratégie afin que nous puissions contribuer à la prospérité de nos clients et au dynamisme des collectivités. Selon la capitalisation boursière, nous sommes la plus importante banque du Canada et l'une des plus grandes banques du monde. Nous avons adopté un modèle d'affaires diversifié axé sur l'innovation et l'offre d'expériences exceptionnelles à nos plus de 17 millions de clients au Canada, aux États Unis et dans 27 autres pays. Pour en savoir plus, visitez le site rbc.com/francais
Nous sommes fiers d'appuyer une grande diversité d'initiatives communautaires par des dons, des investissements dans la collectivité et le travail bénévole de nos employés. Pour de plus amples renseignements, visitez le site www.rbc.com/collectivite-impact-social.
https://www.rbc.com/conditions-dutilisation/