Digital Marketing Manager Ready For a Tasty New Challenge? Goodbye ordinary! Hello wonder! We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern technology with traditional baking methods to re-invent the future!

OPPORTUNITY Do you thrive at the intersection of storytelling, digital strategy, and performance marketing? We are looking for a collaborative and results-driven Digital Marketing Manager to lead our paid and organic digital efforts across North America. This role is responsible for managing full-funnel digital campaigns, building engaging content across channels, and shaping how our brands show up across the digital platforms.

As the Digital Marketing Manager , you will partner closely with Brand, eCommerce, and Creative teams to ensure message consistency and bring brand campaigns to life in digital-first ways. You’ll lead both paid and organic strategies, optimize digital performance, and tell engaging stories across web, social, and retailer platforms.

What Wonderbrands Offers:

• Wonderbrands believes in Home Grown Talent and accelerated career growth
• Competitive Compensation, Health, and Dental Benefits
• Pension plan with matching contribution
• Bonuses
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

PRIMARY RESPONSIBLITIES: Organic Digital & Social Content:

• Oversee development and execution of organic content strategies across brand websites and social media platforms.
• Drive storytelling through engaging, timely, and on-brand content — supporting both national campaigns and always-on activity.
• Partner with internal teams and agencies to ensure a consistent voice, look, and feel across all channels.
• Support SEO best practices and oversee updates to digital content that enhance visibility and engagement.

Paid Digital Media & Performance Marketing:

• Lead planning, execution, and optimization of paid digital campaigns across social, influencer, search, video, and display.
• Work in tandem with our agencies to develop cohesive performance marketing strategies that align with brand objectives and deliver measurable outcomes.
• Collaborate with media and creative agencies to deliver integrated campaigns and maximize ROI.
• Set KPIs and track results through analytics dashboards, providing post-campaign reporting and insights.
• Support test-and-learn frameworks to continually optimize mix and direct brand partners on increasing creative performance.

Cross-Functional Collaboration & Brand Partnership:

• Work closely with Brand and Integrated Marketing teams to align messaging across the full consumer journey.
• Act as a digital storytelling and subject matter expert, ensuring that campaigns and content are optimized for digital environments.
• Provide digital insights and strategic recommendations during campaign planning and creative development.
• Champion a digital-first mindset across internal and external stakeholders.

Job requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–6 years of experience in digital marketing, including both paid media and organic content management — ideally within CPG, retail, or agency environments.
• Strong understanding of performance marketing, social platforms, web content strategy, and SEO.
• Experience managing cross-channel campaigns with external media and creative agencies.
• Proven ability to analyze digital performance data and translate into actionable insights.
• Comfortable working in a fast-paced, collaborative, and cross-functional environment.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and CMS platforms.
• Some travel required (up to 15%) within Canada and the USA.
• Role requires 3 days per week on-site in Head Office.

What is the recipe for a great career at Wonderbrands Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.

Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cross-functional collaboration.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

#INDOPBR