Media Relations Officer - Administrative Assistant
Top Benefits
About the role
Media Relations Officer – Administrative Assistant
The University of Manitoba is a driving force of innovation, discovery and advancement. Our momentum is propelled by our campus community – UM faculty, staff and students whose determination and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in Winnipeg, satellite campuses throughout Manitoba, and world-wide research, UM’s impact is global.
Discover outstanding employee benefits, experience world-class facilities and join a dynamic community that values reconciliation, sustainability, diversity, and inclusion. We are one of Manitoba’s Top Employers and one of Canada’s Best Diversity Employers. At the University of Manitoba, what inspires you can change everything.
The opportunity:
The University of Manitoba is seeking a dynamic and strategic Media Relations Officer to help elevate the university’s profile locally, nationally, and globally. In this key role, you will build strong relationships across faculties and units to identify compelling stories, projects, and individuals worthy of media attention. You’ll lead the development of media pitches, advisories, and releases while proactively managing media requests and identifying opportunities to highlight the university’s impact and expertise.
Reporting to the Director of Media Relations and Marketing Initiatives (MRMI), you will support the university’s media strategy by monitoring media coverage, preparing media briefs, maintaining expert databases and media lists, and collaborating with internal and external partners to ensure alignment with UM’s communications goals. Your ability to foster relationships with journalists, stay current on media trends, and craft engaging content—including video integration—will help shape how the university shares its story with the world.
The qualifications and experience we’re looking for:
- A University degree in relevant field is required.
- At least 4 years working in media or demonstrated knowledge of media relations is required.
- Experience shooting video and editing for television or social media platforms required.
- Experience in program evaluation involving a variety of data collection and evaluation methods required.
- Experience working with local and national media required.
- Some experience working with media monitoring and social listening platforms such as Cision or Meltwater is considered an asset but not required.
- Experience measuring and reporting on effectiveness of outreach is considered an asset but not required.
- Experience planning media events is an asset.
- An acceptable equivalent combination of education and experience may be considered.
- Excellent communication skills including strong writing ability is required.
- Proficient with Microsoft Office software and other programs/software is required.
- High level of discretion and confidentiality is required.
- Confident and professional when working with senior leaders is required.
- Adept at seeing different sides or layers to a topic and cultivating multiple story angles.
- Ability to work autonomously or in teams remote and on-site
- Ability to identify what matters most to media and proven track record of successful pitches.
- Satisfactory work record, including satisfactory attendance and punctuality, is required.
Why the University of Manitoba?
Along with being one of Manitoba’s top employers, we are proud to provide a collaborative and enriching work environment. In addition to a strong compensation package with a competitive salary, the University provides an exceptional workplace that includes:
- Comprehensive group benefits and pension plan.
- Competitive vacation time.
- Employee and Family Assistance Program.
- A full spectrum of professional development opportunities.
Closing Date: July 17, 2025
Applications will only be accepted if you apply on UM Careers.
The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).
If you require accommodation supports during the recruitment process, please contact 204-474-7195. Please note this contact information is for accommodation reasons only.
Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of The Freedom of Information and Protection of Privacy Act (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.
Job Types: Full-time, Permanent
Pay: $58,695.00-$83,610.80 per year
Benefits:
- Dental care
- Extended health care
Schedule:
- Monday to Friday
Work Location: In person
About University of Manitoba
We attract people from around the world who share our ideals and vision for positive change. We believe in embracing challenges and taking action. Our students, researchers and alumni bring their unique voices to learning and discovery, shaping new ways of doing things and contributing to important conversations in topics that matter most, from human rights to global health to climate change. We are where imagination and action collide.
Media Relations Officer - Administrative Assistant
Top Benefits
About the role
Media Relations Officer – Administrative Assistant
The University of Manitoba is a driving force of innovation, discovery and advancement. Our momentum is propelled by our campus community – UM faculty, staff and students whose determination and curiosity shape our world for the better. Our teaching, learning and work environment is uniquely strengthened and enriched by Indigenous perspectives. With two main campuses in Winnipeg, satellite campuses throughout Manitoba, and world-wide research, UM’s impact is global.
Discover outstanding employee benefits, experience world-class facilities and join a dynamic community that values reconciliation, sustainability, diversity, and inclusion. We are one of Manitoba’s Top Employers and one of Canada’s Best Diversity Employers. At the University of Manitoba, what inspires you can change everything.
The opportunity:
The University of Manitoba is seeking a dynamic and strategic Media Relations Officer to help elevate the university’s profile locally, nationally, and globally. In this key role, you will build strong relationships across faculties and units to identify compelling stories, projects, and individuals worthy of media attention. You’ll lead the development of media pitches, advisories, and releases while proactively managing media requests and identifying opportunities to highlight the university’s impact and expertise.
Reporting to the Director of Media Relations and Marketing Initiatives (MRMI), you will support the university’s media strategy by monitoring media coverage, preparing media briefs, maintaining expert databases and media lists, and collaborating with internal and external partners to ensure alignment with UM’s communications goals. Your ability to foster relationships with journalists, stay current on media trends, and craft engaging content—including video integration—will help shape how the university shares its story with the world.
The qualifications and experience we’re looking for:
- A University degree in relevant field is required.
- At least 4 years working in media or demonstrated knowledge of media relations is required.
- Experience shooting video and editing for television or social media platforms required.
- Experience in program evaluation involving a variety of data collection and evaluation methods required.
- Experience working with local and national media required.
- Some experience working with media monitoring and social listening platforms such as Cision or Meltwater is considered an asset but not required.
- Experience measuring and reporting on effectiveness of outreach is considered an asset but not required.
- Experience planning media events is an asset.
- An acceptable equivalent combination of education and experience may be considered.
- Excellent communication skills including strong writing ability is required.
- Proficient with Microsoft Office software and other programs/software is required.
- High level of discretion and confidentiality is required.
- Confident and professional when working with senior leaders is required.
- Adept at seeing different sides or layers to a topic and cultivating multiple story angles.
- Ability to work autonomously or in teams remote and on-site
- Ability to identify what matters most to media and proven track record of successful pitches.
- Satisfactory work record, including satisfactory attendance and punctuality, is required.
Why the University of Manitoba?
Along with being one of Manitoba’s top employers, we are proud to provide a collaborative and enriching work environment. In addition to a strong compensation package with a competitive salary, the University provides an exceptional workplace that includes:
- Comprehensive group benefits and pension plan.
- Competitive vacation time.
- Employee and Family Assistance Program.
- A full spectrum of professional development opportunities.
Closing Date: July 17, 2025
Applications will only be accepted if you apply on UM Careers.
The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).
If you require accommodation supports during the recruitment process, please contact 204-474-7195. Please note this contact information is for accommodation reasons only.
Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of The Freedom of Information and Protection of Privacy Act (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.
Job Types: Full-time, Permanent
Pay: $58,695.00-$83,610.80 per year
Benefits:
- Dental care
- Extended health care
Schedule:
- Monday to Friday
Work Location: In person
About University of Manitoba
We attract people from around the world who share our ideals and vision for positive change. We believe in embracing challenges and taking action. Our students, researchers and alumni bring their unique voices to learning and discovery, shaping new ways of doing things and contributing to important conversations in topics that matter most, from human rights to global health to climate change. We are where imagination and action collide.