About the role
Applies advanced SEM knowledge to solve complex business issues and is regarded as an expert in the field. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to paid media tasks (especially SEM) and may participate in cross-functional initiatives. Acts as an expert, providing direction and guidance to process improvements and establishing policies for the paid media agency or team. Exercises significant independent judgment within broadly defined policies and practices to determine the best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower-level employees.
Responsibilities:
- Manage SEM Campaigns (Google and Bing and any other Search Engine - for Search/Shopping Campaigns).
- Manage Social Media Ads when applicable (Facebook, LinkedIn, Pinterest, TikTok, Twitter, and others).
- Lead digital marketing agency.
- Deliver a solution with a sound value proposition.
- Execute the marketing plan or a solution through cross-functional alignment and coordination.
- Based on an understanding of customer/segment needs, ensure that a paid media agency is fully armed with materials and messages to convert sales.
- Create positioning, messaging, sales support, and solution content within a customer segment or industry context.
- Identify/develop innovative/ breakthrough program metrics/benchmarks.
- Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
- Direct the development of messaging framework and content for marketing programs and vehicles.
Education and Experience Required:
BA or BS in Marketing or related field; MBA preferred.
- 7+ years of SEM (Search Engine Marketing) experience.
- Industry, sales, and/or channel experience.
- Speak English and French
- Additional Experience:
- Experience working with marketing agencies
- Experience in performance marketing
- Google Analytics (expert knowledge)
- Google Ads
About KTek Resourcing
Ktek Resourcing is a global staffing and recruitment firm specializing in IT, engineering, and professional services.
We combine data, AI, and human insight to deliver smarter, faster hiring solutions. Whether you’re filling a single role or scaling an entire team, we bring over two decades of recruiting expertise to every engagement. Ktek is proudly headquartered in Houston, TX.
Our reach spans North America, South America, Asia, and EMEA, connecting businesses with top-tier talent. We are committed to creating equitable opportunities for candidates from all backgrounds and helping companies build inclusive, high-performing teams.
Trusted by startups and Fortune 500 companies alike, Ktek is the partner of choice for organizations looking to hire with impact.
Looking to grow your team or find your next opportunity? Let’s connect.
About the role
Applies advanced SEM knowledge to solve complex business issues and is regarded as an expert in the field. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to paid media tasks (especially SEM) and may participate in cross-functional initiatives. Acts as an expert, providing direction and guidance to process improvements and establishing policies for the paid media agency or team. Exercises significant independent judgment within broadly defined policies and practices to determine the best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower-level employees.
Responsibilities:
- Manage SEM Campaigns (Google and Bing and any other Search Engine - for Search/Shopping Campaigns).
- Manage Social Media Ads when applicable (Facebook, LinkedIn, Pinterest, TikTok, Twitter, and others).
- Lead digital marketing agency.
- Deliver a solution with a sound value proposition.
- Execute the marketing plan or a solution through cross-functional alignment and coordination.
- Based on an understanding of customer/segment needs, ensure that a paid media agency is fully armed with materials and messages to convert sales.
- Create positioning, messaging, sales support, and solution content within a customer segment or industry context.
- Identify/develop innovative/ breakthrough program metrics/benchmarks.
- Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
- Direct the development of messaging framework and content for marketing programs and vehicles.
Education and Experience Required:
BA or BS in Marketing or related field; MBA preferred.
- 7+ years of SEM (Search Engine Marketing) experience.
- Industry, sales, and/or channel experience.
- Speak English and French
- Additional Experience:
- Experience working with marketing agencies
- Experience in performance marketing
- Google Analytics (expert knowledge)
- Google Ads
About KTek Resourcing
Ktek Resourcing is a global staffing and recruitment firm specializing in IT, engineering, and professional services.
We combine data, AI, and human insight to deliver smarter, faster hiring solutions. Whether you’re filling a single role or scaling an entire team, we bring over two decades of recruiting expertise to every engagement. Ktek is proudly headquartered in Houston, TX.
Our reach spans North America, South America, Asia, and EMEA, connecting businesses with top-tier talent. We are committed to creating equitable opportunities for candidates from all backgrounds and helping companies build inclusive, high-performing teams.
Trusted by startups and Fortune 500 companies alike, Ktek is the partner of choice for organizations looking to hire with impact.
Looking to grow your team or find your next opportunity? Let’s connect.