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Copywriter

Impulso Media8 days ago
Toronto, Ontario
Mid Level
full_time

Top Benefits

Competitive salary
Benefits
Professional development opportunities

About the role

Impulso Media is a results-driven digital marketing agency specializing in helping DTC and CPG brands, artists, influencers, and pop-culture-forward brands scale through strategic consulting, performance marketing, and content development. Our team is passionate about driving growth and delivering measurable results for our clients. We’ve worked with names like Travis Kelce, Carmelo Anthony, Molson Canadian, The Beer Store, East Coast Lifestyle, and other culturally influential brands.

The Opportunity: Copywriter

As our new Copywriter, you’ll partner with account managers, strategists, designers, and paid-media specialists to develop on-brand, high-impact messaging for a diverse roster of clients. Reporting to the Creative Director, you’ll own the creation of scroll-stopping social posts, conversion-driving emails, attention-grabbing ad headlines, and persuasive website copy, ensuring every word earns its place in our clients’ growth stories.

Key Responsibilities:

Multi-Channel Copywriting

  • Craft compelling copy for social ads (Meta, Google, TikTok, LinkedIn), email campaigns, landing pages, blogs, and more
  • Develop headlines, taglines, and CTAs that drive clicks, conversions, and engagement

Brand Voice & Messaging

  • Collaborate with strategists to define and document each client’s voice, tone, and key messaging pillars
  • Ensure all content aligns with client objectives, audience insights, and performance data

Concept Development & Ideation

  • Brainstorm with the creative team on campaign concepts, story arcs, and content series
  • Provide scriptwriting support for videos, podcasts, and livestream events

SEO & Performance Optimization

  • Incorporate SEO best practices to boost organic visibility and click-through rates
  • Analyze content performance metrics (open rates, engagement, conversions) and iterate based on learnings

Editing & Quality Control

  • Proofread and polish all copy to ensure clarity, consistency, and error-free execution
  • Maintain an organized library of copy assets, style guides, and approved templates

Cross-Functional Collaboration

  • Work closely with designers, developers, and paid-media teams to ensure copy and visuals are seamlessly integrated
  • Support influencer outreach, brand partnerships, and user-generated content initiatives with tailored messaging

What Success Looks Like:

  • Every campaign lands on-brand, on-message, and on-time
  • Engagement, open rates, and conversion metrics consistently meet or exceed targets
  • You’re the go-to wordsmith for concept ideation and last-minute copy tweaks
  • Our clients rave about your ability to capture their unique voice and drive real business results

Qualifications & Experience:

  • 2+ years of professional copywriting experience in an agency, in-house marketing team, or freelance capacity
  • Proven track record writing for DTC/CPG brands, performance-driven campaigns, or high-engagement social media
  • Strong grasp of SEO copywriting, email marketing best practices, and performance metrics
  • Exceptional attention to detail, with polished grammar and proofreading skills
  • Comfortable managing multiple projects and shifting priorities in a fast-paced environment
  • Bonus: Familiarity with Canva or Adobe Creative Suite, basic email-template knowledge, and B2B/B2C experience

Why Join Us?

  • Shape the voice of culturally relevant brands and high-profile personalities
  • Work in a creative, collaborative environment where everyone has each other’s backs
  • Competitive salary, benefits, and professional development opportunities
  • Be part of a rapidly growing agency—and grow your career with us

If you’re a strategic thinker with a passion for powerful storytelling and performance-driven copy, we want to hear from you! Apply now with your resume, a brief cover note about what makes your copy stand out, and 2–3 samples or a link to your portfolio.

About Impulso Media

Advertising Services
11-50

As a full-service Digital Marketing Agency, our team is passionate about meeting your business's marketing needs. Whether it's driving online sales, producing cutting-edge content, or managing social media, Impulso has you covered.