About the role
Job Description
A trusted strategic advisor for our Internal Brands - the Manager, Media Strategy will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive business outcomes. You specialize in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.
Responsibilities:
● Leading annual and campaign planning for Loblaw Media’s brand partners
● Partnering with account teams, data scientists, audience and execution teams to conceptualize and develop programs on behalf of brands, translating marketing and advertising objectives into media strategies
● Managing day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams
● Make timely strategic and tactical client recommendations based on insights from Loblaw data
● Assist in managing Media Specialist team members, collaboratively developing and training individuals.
● Working with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues
Core Competencies:
● Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
● The ability to plan both short- and long-term media plans designed to meet business objectives.
● The ability to ensure that the execution of tactics remains on brand and on target.
● Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
● Ability to conduct fact-based analysis with reasoned judgment.
● Ability to innovate and think outside-of-the-box with willingness to always learn.
● An ability to move easily between strategy, plan development and ‘hands-on’ account management.
● Highly organized, able to prioritize multiple projects effectively.
● Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
● Demonstrated ability to develop and execute effective media strategies that align with business objectives.
● Excellent communication and presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
● Consistent management of media budgets, allocating resources effectively to forecast, track and consistently manage fiscal responsibility.
● Strong Analytical Skills – able to understand metrics & measure results.
● Works well under pressure with a strong work ethic.
● Be team-orientated and have a passion for collaboration.
Skills & Requirements:
● 4+ years in media planning, account, or campaign management (CPG, Retail experience an asset)
● Experience in client services type environment – leading end to end account support
● Experience with Digital Media Channels such as Facebook Business Manager, DV360, Google Ads, Social Media, etc.
● Strong grasp of marketing and media products in the marketplace
● Understanding of marketing, creative, planning, ad ops
● Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset
● Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
About Loblaw Companies Limited
Our Purpose – Live Life Well
Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.
The acquisition of Shoppers Drug Mart, along with the powerful Life Brand and Optimum brand, has only served to reinforce our leadership position in the marketplace. As well, our PC Plus program, omni-channel efforts and multicultural merchandising offerings continued to be points of differentiation for our customer experience.
In 2019, Loblaw has been recognized as one of Canada’s Top 100 Employers, Best Diversity Employers by Mediacorp Canada Inc.
IMPORTANT NOTE ABOUT FRAUD AFFECTING OUR JOBSEEKERS.
Please be advised that recruitment fraud has affected a number of Canadian companies. In such schemes, individuals posing as legitimate recruiters may request personal information and payment from those seeking employment.
Loblaw Companies Limited, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process. All legitimate postings may be accessed via our career website.
About the role
Job Description
A trusted strategic advisor for our Internal Brands - the Manager, Media Strategy will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive business outcomes. You specialize in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.
Responsibilities:
● Leading annual and campaign planning for Loblaw Media’s brand partners
● Partnering with account teams, data scientists, audience and execution teams to conceptualize and develop programs on behalf of brands, translating marketing and advertising objectives into media strategies
● Managing day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams
● Make timely strategic and tactical client recommendations based on insights from Loblaw data
● Assist in managing Media Specialist team members, collaboratively developing and training individuals.
● Working with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues
Core Competencies:
● Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
● The ability to plan both short- and long-term media plans designed to meet business objectives.
● The ability to ensure that the execution of tactics remains on brand and on target.
● Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
● Ability to conduct fact-based analysis with reasoned judgment.
● Ability to innovate and think outside-of-the-box with willingness to always learn.
● An ability to move easily between strategy, plan development and ‘hands-on’ account management.
● Highly organized, able to prioritize multiple projects effectively.
● Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
● Demonstrated ability to develop and execute effective media strategies that align with business objectives.
● Excellent communication and presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
● Consistent management of media budgets, allocating resources effectively to forecast, track and consistently manage fiscal responsibility.
● Strong Analytical Skills – able to understand metrics & measure results.
● Works well under pressure with a strong work ethic.
● Be team-orientated and have a passion for collaboration.
Skills & Requirements:
● 4+ years in media planning, account, or campaign management (CPG, Retail experience an asset)
● Experience in client services type environment – leading end to end account support
● Experience with Digital Media Channels such as Facebook Business Manager, DV360, Google Ads, Social Media, etc.
● Strong grasp of marketing and media products in the marketplace
● Understanding of marketing, creative, planning, ad ops
● Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset
● Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
About Loblaw Companies Limited
Our Purpose – Live Life Well
Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name.
The acquisition of Shoppers Drug Mart, along with the powerful Life Brand and Optimum brand, has only served to reinforce our leadership position in the marketplace. As well, our PC Plus program, omni-channel efforts and multicultural merchandising offerings continued to be points of differentiation for our customer experience.
In 2019, Loblaw has been recognized as one of Canada’s Top 100 Employers, Best Diversity Employers by Mediacorp Canada Inc.
IMPORTANT NOTE ABOUT FRAUD AFFECTING OUR JOBSEEKERS.
Please be advised that recruitment fraud has affected a number of Canadian companies. In such schemes, individuals posing as legitimate recruiters may request personal information and payment from those seeking employment.
Loblaw Companies Limited, its subsidiaries, and recruiting agencies will never ask for payment at any stage in the recruitment process. All legitimate postings may be accessed via our career website.