Trade Marketing Manager

Location: Toronto, Ontario

Reports to: Trade Marketing & Customer Relationship Senior Manager

About Us

At Johnvince Foods, we’re on a mission to exceed customer cravings one bite at a time. With a deep-rooted heritage and a bold vision for growth, we are a leading Canadian food company specializing in snacks, confectionery, and baking ingredients. As a family-founded business with over 50 years of excellence, our culture is entrepreneurial, purpose-driven, and performance-focused. We are committed to innovation, customer satisfaction, and building an empowered team that thrives in a fast-paced environment.

The Opportunity

The Trade Marketing Manager plays a key role in driving category growth and brand performance at retail. Acting as the strategic bridge between Sales, Marketing, and Revenue Management, this individual develops and executes trade strategies, channel programs, and customer-focused initiatives that enhance in-store presence and drive conversion.

This role requires a balance of strategic thinking, creative problem-solving, cross-functional collaboration, and strong executional discipline. The ideal candidate will have a deep understanding of the 3Cs (Consumer, Customer, Competitor) and 4Ps (Product, Price, Promotion, Placement), with a passion for using data to drive decisions.

A Day in the Life

• Lead the development of customer marketing strategies that align with brand priorities and retail opportunities
• Design and execute channel-specific promotions and in-store campaigns across banners and retail partners
• Collaborate closely with Sales to understand customer needs and tailor trade plans that deliver win-win outcomes
• Partner with Revenue Management to optimize trade spend, pricing, and promotional effectiveness
• Analyze performance metrics and translate insights into actionable plans that drive ROI and category growth
• Own the trade calendar and ensure alignment across marketing, sales, and supply chain functions
• Contribute to product launches with strong retail execution plans and go-to-market toolkits
• Build and maintain strong relationships with external partners, agencies, and key retail accounts

What You’ll Bring

• University degree in Marketing, Business, or a related field
• 5+ years of experience in CPG, with a strong background in trade marketing, sales, or brand management
• Proven track record of driving retail success through customer-focused programs
• Solid commercial acumen with experience managing budgets and working with syndicated data (Nielsen, POS)
• Strong project management, analytical, and communication skills
• A team player with a passion for execution, results, and continuous improvement
• Core Competencies
• Customer-Centric Mindset: Deep understanding of shopper behavior and customer needs
• Executional Excellence: Ability to lead initiatives from concept to shelf
• Insights & Analytics: Comfortable with data, ROI analysis, and performance tracking
• Cross-Functional Leadership: Able to influence and align stakeholders across departments
• Agility & Grit: Thrives in a dynamic environment, brings energy, urgency, and adaptability

Key Responsibilities

• Sales Calendar & Prioritization: Own the full-year commercial calendar, aligning cross-functional stakeholders around key priorities and activation timelines. Ensure consistency and focus across campaigns and initiatives.
• Sales & Marketing Meetings: Lead the preparation and coordination of regular Sales & Marketing alignment meetings, ensuring clear communication of plans, priorities, and performance.
• In-Store Analytics & Reporting: Track and analyze in-store execution performance, planogram compliance, and promotional effectiveness. Provide actionable insights to optimize performance by channel and customer.
• Sales Incentives: Design and implement sales incentive programs to motivate and engage the sales force, with clear KPIs and ROI tracking.
• Merchandising Materials: Develop, produce, and distribute impactful POS and merchandising materials aligned with brand strategy and sales goals. Ensure timely delivery and proper execution at retail.

Why Join Johnvince Foods?

• A performance-driven, entrepreneurial culture with purpose at the center
• The opportunity to make a direct impact in a growing Canadian company
• A collaborative environment that celebrates innovation, ownership, and excellence
• Competitive compensation and benefits
• A team that’s passionate about food—and proud of what we deliver to millions of Canadians

Our Core Values

• We Win Together – We empower one another, share success, and drive collective growth, for our people and communities.
• We Own It – Every action matters—we take full accountability for our decisions and results.
• We Are Entrepreneurial & Results-Driven – Agile, bold and innovative, we challenge the status quo and deliver excellence with discipline.
• We Are Customer Obsessed – We strive to anticipate, understand, and exceed customer expectations.
• We Lead by Legacy – Our roots drive value today through expertise, enduring relationships, and inspiration to create your own legacy.

Our Commitment to Inclusion & Accessibility

We are committed to building a diverse, and inclusive workplace where all employees feel they belong. If you require accommodations during any part of the recruitment process, please contact hrteam@johnvince.com or call 416-636-6146 ext. 5800.