BCLC exists to generate win-wins for the greater good.

For our people, our players, our communities, our industry, and our planet.

Lottery | Casino | Sports

Being a social purpose company, we are not only able to better align our business decisions with our purpose, but more importantly, we are committing to doing our part in creating a better world.

We bring our purpose to life by ensuring all our actions, behaviours and decisions create benefits for communities and the planet.

Motivated and guided by our social purpose, everything we do must benefit the greater good. And we encourage our employees, partners, players, industry and communities to engage with us on this ambition.

We want you to be where you feel you can do your best work.

This is a hybrid role based from our Vancouver office located at:

2940 Virtual Way, Vancouver

This is a Temporary 13 Months, Full Time opportunity

Expected Salary Range: $72,633.00 - $90,792.00 - $113,490.00

Our typical hiring range will be +/- 5% of the midpoint shown above

Factors influencing this decision include qualifications and market conditions for the role

The Company

For nearly four decades, BCLC has delivered exceptional gambling entertainment for British Columbians. To fulfill our social purpose we have a vision to revolutionize gambling entertainment through engaging experiences that build and benefit communities. We operate national and provincial lotteries in partnership with 3500 retail partners, provide the games, technology & oversight to 37 brick & mortar casinos, and operate a safe secure and 100% legal online gambling presence PlayNow.com. In our recently completed fiscal year, BCLC generated a record $1.5 billion in net income to the Province of B.C. to support First Nations, host local governments, health care, education and community programs across the province.

Job Summary:

The Trade Marketing Specialist is responsible for informing and executing on retail trade marketing strategies that drive business results and profitability. Core responsibilities focus on facilitating the end-to-end development and execution of creative assets for programs, initiatives and offers within strategic partners within Lottery in collaboration with Enterprise Marketing. This role is also responsible for executing the strategy and managing the delivery of marketing content and promotions on Lotto Express.

Accountabilities:

• In conjunction with Key Accounts, drives the implementation of the Lottery trade marketing strategy in collaboration with all Omni Marketing, Lottery Product, Field Sales, and Operational Teams.

• Accountable for the end-to-end development of promotional creative assets, operational logistical plans, and in trade activation for Key Account initiatives. Liaison between creative resources (internally & externally), Operations, Channel and Strategic Relationships Team.

• Coordinates the execution of the Lotto Express retail strategy in collaboration with Lottery Op and field sales teams.

• Collects, manages, and maintains Key Account partner promotional capabilities such as partner promotional calendars, creative assets, creative spec sheets etc. Disseminates key information to internal stakeholders.

• Identifies opportunities to improve process within Lottery Ops to ensure smooth planning and execution of all retail promotions. Provides key insights and recommendations to the Manager, Trade Marketing regarding opportunities to evolve tactics, improve results, or generate incremental revenues.

• Proactively stays on top of retail industry trends. Shares best practices and insights across the business.

Minimum Required Qualifications:

Education and Experience

• A university degree or diploma in a related discipline such as business or marketing;

• 3-5 years recent, related experience in consumer trade marketing is an asset

• Experience in marketing, advertising, and branding, with a strong emphasis in the area of retail marketing;

• An equivalent combination of education and/or experience may be considered.

Technical Requirements

• Sound knowledge of principles, concepts, practices in the areas of retail marketing;

• Strong business acumen with the ability to analyze business situations and develop solutions;

• Proven experience in delivering consumer-centric marketing;

• Demonstrated ability to be highly creative and innovative;

• Proven experience in agency management (advertising, media, experiential, merchandizing) is an asset;

• Exceptional time management skills with the ability to work to tight deadlines and multi-task with close attention to detail;

• Ability to be flexible and work around dynamic schedules with ease;

• Excellent interpersonal skills, highly collaborative in nature;

• Excellent written and verbal communication skills;

• Strong computer skills (MS Office Suite, Adobe, web-based programs);

• Understanding of B.C. gaming industry is an asset.

What’s in it for you

• Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement
• We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week
• Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning
• See all our rewards here

However you identify, or whatever your path in life, if you see something here that makes you excited to get to work every day, please apply. We hire people for skills, capabilities and potential, not just education and experience.

We value Respect, Integrity and Community, and we provide an inclusive environment where everyone can feel like they belong**.**

Our social purpose is much more than returning 100% of net income to the province in the form of healthcare & education programs, and community gaming grants. Check it out**!**

Did you know BCLC is an industry leader in player health and safe & responsible gambling? Find out more**!**

If you require accommodation so you can be at your best in the interview, please let us know: recruitment@bclc.com**.**

All candidates must be at least 19 years of age and legally eligible to work in Canada