Top Benefits
About the role
Reporting to the Director of Marketing, the Manager of Content Marketing will support Silk & Snow’s marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Silk & Snow, while also highlighting our value proposition and supporting our customer journeys.
You’ll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, Tiktok, YouTube, Google Display, and Out-of-Home.
What You’ll Do
- Establish content marketing strategies that help to support Silk & Snow’s elevated brand identity
- Collaborate with our performance marketing team to monitor the performance of content and apply recommendations based on performance trends
- Act as the critical link between our graphic design team and content marketing team, providing recommendations and feedback for creative designs
- Manage direct reports to ensure career development and growth
- Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets
- Develop strategies that will drive sales growth for the company through increased awareness of our product and service offerings within targeted markets
- Maintain a strong understanding of current trends that may affect the Silk & Snow brand and provide content recommendations as a result Develop post-mortem analysis reports for every major marketing campaign
What We Are Looking For
- Bachelor’s Degree in a relevant field or experience demonstrated by progressive responsibilities
- 3-5 years of experience in marketing and marketing management
- Experience with working for a D2C brand is an asset
- Excellent written and verbal communication skills
- Proficiency with social and digital marketing platforms, tools, and analytics
- Ability to cross-collaborate with multiple departments
- Ability to perform under pressure and meet tight deadlines
- Strong organizational and time management skills
- Understanding of marketing and brand strategy and ROI/KPI evaluation
- A passionate marketer with an aptitude for strategy A culture add to the strong, positive work culture of Silk & Snow
Additional information
Why our corporate team members enjoy working at Silk & Snow:
- We prioritize diversity and inclusivity in our company culture
- Growth opportunities with an emphasis on hiring from within
- You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
- You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
- We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
- Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
- Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
- We foster a healthy work-life balance with our company's supportive environment
- This is not just a job but a CAREER with potential opportunities for growth and advancement
About Silk & Snow
Silk & Snow was founded on the belief that transparency shouldn't be a luxury. That's why our highly-curated sleep-essentials are manufactured thoughtfully using high quality, sustainable materials. Our mattresses are locally-made in our hometown of Toronto, by experienced Canadian craftsmen using the best traceable, locally-sourced materials.
We continue to fine-tune the bed-in-a-box landscape by creating products that break the mould; such as Canada's first 100% organic bed-in-a-box mattress and our 100% natural cotton handwoven weighted blanket. Innovation is always at the forefront of our operations, from bed frames to pillows and everything in between, we are North America's favourite one-stop bedding company.
With a proven track record of growth and scalability, we recently made the top 10 list of Canada's Fastest Growing Companies in 2020.
Follow along: Web: https://silkandsnow.com Twitter: https://twitter.com/silkandsnow Facebook: https://facebook.com/silkandsnow
Top Benefits
About the role
Reporting to the Director of Marketing, the Manager of Content Marketing will support Silk & Snow’s marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Silk & Snow, while also highlighting our value proposition and supporting our customer journeys.
You’ll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, Tiktok, YouTube, Google Display, and Out-of-Home.
What You’ll Do
- Establish content marketing strategies that help to support Silk & Snow’s elevated brand identity
- Collaborate with our performance marketing team to monitor the performance of content and apply recommendations based on performance trends
- Act as the critical link between our graphic design team and content marketing team, providing recommendations and feedback for creative designs
- Manage direct reports to ensure career development and growth
- Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets
- Develop strategies that will drive sales growth for the company through increased awareness of our product and service offerings within targeted markets
- Maintain a strong understanding of current trends that may affect the Silk & Snow brand and provide content recommendations as a result Develop post-mortem analysis reports for every major marketing campaign
What We Are Looking For
- Bachelor’s Degree in a relevant field or experience demonstrated by progressive responsibilities
- 3-5 years of experience in marketing and marketing management
- Experience with working for a D2C brand is an asset
- Excellent written and verbal communication skills
- Proficiency with social and digital marketing platforms, tools, and analytics
- Ability to cross-collaborate with multiple departments
- Ability to perform under pressure and meet tight deadlines
- Strong organizational and time management skills
- Understanding of marketing and brand strategy and ROI/KPI evaluation
- A passionate marketer with an aptitude for strategy A culture add to the strong, positive work culture of Silk & Snow
Additional information
Why our corporate team members enjoy working at Silk & Snow:
- We prioritize diversity and inclusivity in our company culture
- Growth opportunities with an emphasis on hiring from within
- You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
- You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
- We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
- Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
- Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
- We foster a healthy work-life balance with our company's supportive environment
- This is not just a job but a CAREER with potential opportunities for growth and advancement
About Silk & Snow
Silk & Snow was founded on the belief that transparency shouldn't be a luxury. That's why our highly-curated sleep-essentials are manufactured thoughtfully using high quality, sustainable materials. Our mattresses are locally-made in our hometown of Toronto, by experienced Canadian craftsmen using the best traceable, locally-sourced materials.
We continue to fine-tune the bed-in-a-box landscape by creating products that break the mould; such as Canada's first 100% organic bed-in-a-box mattress and our 100% natural cotton handwoven weighted blanket. Innovation is always at the forefront of our operations, from bed frames to pillows and everything in between, we are North America's favourite one-stop bedding company.
With a proven track record of growth and scalability, we recently made the top 10 list of Canada's Fastest Growing Companies in 2020.
Follow along: Web: https://silkandsnow.com Twitter: https://twitter.com/silkandsnow Facebook: https://facebook.com/silkandsnow