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Manager, Growth Marketing & Digital Strategy (Virtual - CAN)

SIRVAabout 1 month ago
CA$75,000 - CA$110,000/year
Senior Level
full_time

Top Benefits

Comprehensive benefits package that includes choice of two Medical plans and two dental plans
Retirement plan
RRSP employer match (after 1 year)

About the role

Position Summary

The role of the Manager of Growth Marketing & Digital Strategy is to help drive Sirva’s enterprise growth through high-impact, digitally-enabled marketing initiatives. This role is the primary owner of the roadmap and strategy for the corporate website. In addition, this role is ideally a modern B2B marketer who can think big, execute efficiently, and collaborate cross-functionally to develop content, campaigns, video, and tools that enable, engage, and retain clients, support sales, and position Sirva for future success. A deep understanding of marketing technology and emerging tools—especially AI—is essential.

This position plays a central role in building customer-facing narratives, sales enablement materials, and digital content that spans thought leadership, global trends, and client use cases. The ideal candidate blends strong writing ability, digital marketing knowledge, and practical experience with web, CMS & digital tools to improve content speed, quality, and scale.

Functions And Responsibilities Strategic Growth Campaigns & Account Support (30%)

  • Lead the development and execution of integrated marketing campaigns that support key growth priorities, regional initiatives, and service lines
  • Partner with internal stakeholders globally to design assets and communications tailored to priority accounts, GPOs, and market segments, etc.
  • Create messaging frameworks and cross-channel strategies tailored to priority segments and pursuits

Website & Digital Experience (30%)

  • Serve as the internal owner of Sirva’s corporate website—overseeing content updates, navigation, UX, and SEO strategy
  • Collaborate with internal stakeholders and vendors to evolve the website as a lead-generation and brand platform
  • Monitor technical site performance and user behavior to inform updates and enhancements
  • Support regional input and ensure messaging scalability across global markets
  • Identify opportunities to enhance digital journeys using data and AI-driven insights

Thought Leadership Content (20%)

  • Manage corporate masterclasses, including content planning, speaker coordination, promotion, and post-event nurture
  • Translate insights and global mobility trends into compelling client-facing content (e.g., case studies, white papers, vertical messaging etc.)
  • Collaborate cross-functionally to craft content that reflects industry evolution and provokes executive-level engagement
  • Support cross-brand campaigns and go-to-market efforts for enterprise deals

Visual Storytelling & Video Content (10%)

  • Support rapid-turn video projects and visual storytelling with storyboards, scripts, etc. (e.g., RFP submissions, executive messaging, thought leadership)
  • Coordinate tools or with agencies or vendors to aid in the delivery of video and multimedia content efficiently

Project Management & Cross-functional Collaboration (10%)

  • Act as a lead project manager on high-priority initiatives
  • Manage campaign timelines, feedback loops, and content approvals
  • Support performance reporting, analytics, and insights
  • Ad hoc marketing projects, as needed.

Qualifications And Preferred Skills

  • 6+ years of B2B marketing experience, preferably in professional services, HR tech, or global mobility
  • Exceptional writing and storytelling skills, with the ability to distill complex ideas into compelling content for clients and stakeholders
  • Strong knowledge of marketing technologies, digital platforms, and content optimization best practices (SEO, CMS, video tools)
  • Fluency in AI tools for writing, content ideation, and workflow efficiency
  • Experience with website content strategy, updates, and analytics
  • Proven ability to work under pressure, manage multiple priorities, and thrive in a fast-paced, deadline-driven environment.
  • Creative problem-solver, with a track record of taking initiative and delivering innovative solutions.
  • Highly collaborative team player, capable of working cross-functionally with stakeholders at all levels.
  • A global mindset and experience working with international teams or HR audiences is a plus

Education and Certification Requirements

  • Bachelor’s Degree (Business or Communications Degree preferred).

At Sirva, We Are Committed To Fair And Transparent Compensation Practices. In Accordance With Applicable Provincial And Federal Laws, We Provide The Following Salary Information For This Position

  • Position Title: Manager, Growth Marketing & Digital Strategy
  • Salary Range: $75,000-$110,000 CAD
  • Benefits: Comprehensive benefits package that includes choice of two Medical plans and two dental plans; Retirement plan, RRSP employer match (after 1 year), Life & Disability Insurance, and more. Benefits are based on employment status and may not be available for temporary or part-time employees

Salary ranges may vary based on location, market conditions, and other factors such as experience and qualifications. The final compensation will be determined during the hiring process based on these considerations.

For positions available outside Canada, salaries will take into account local currency and market conditions, which may differ from the CAD salary range. If you have any questions about salary or benefits, we encourage you to ask during the hiring process.

Sirva Worldwide Relocation and Moving is a global leader in moving and relocation services, offering solutions for mobility programs to companies of every size. With 75 owned locations and more than 1,000 franchised and agent locations in 177 countries, we offer unmatched global breadth supported by localized attention and innovative technology that strikes the right balance of self service and human support. From relocation and household goods to commercial moving and storage, our portfolio of Brands (Sirva, Team Relocations, Allied, northAmerican, & Smartbox) provides the only integrated moving/relocation solution in the industry. By leveraging our global network, we deliver a superior experience that only a “one-stop shop” can provide. We’re a team that works globally to provide the best service locally — a company that is everything you need, everywhere you need it. For more information please visit www.sirva.com.

Sirva brings together strong, collaborative people in a dynamic culture of mutual respect, support, and passion for the brand and product. We believe innovation drives winning performance, and we constantly challenge ourselves to be the very best we can in every aspect of our business. You will be surrounded by some of the brightest and most driven people in the industry. At Sirva, you will be in great company!

At Sirva, we're committed to cultivating a workplace that reflects the diversity of the global organizations that we serve. We recognize that building an inclusive, engaged company culture results in empowered employees that reflect a wide range of approaches and perspectives. Those perspectives lead to new ideas. New ideas lead to innovation and excellence. Our approach to diversity, equality and inclusion is driven by a commitment to these values and a belief that diversity makes our company stronger.

Sirva is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military status, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. Sirva also prohibits harassment of applicants and employees based on any of these protected categories.

If you need a reasonable accommodation because of a disability of any part of the employment process, please send an email to Human Resources at HRSirva@Sirva.com and let us know the nature of your request and your contact information.

About SIRVA

Professional Services
1001-5000

Sirva Worldwide, Inc. provides HR and mobility professionals with the resources, guidance, and support they need to achieve the best possible relocation for talent, and for the companies that move them. As a leading global relocation management and moving services company, we bring together personalized program solutions, expansive global reach, innovative technology, and an unmatched supply chain to transform businesses of any size and empower talent moving to their next opportunity. From corporate relocation and household goods to home sale and commercial moving and storage, our portfolio of brands (including Sirva, Allied, northAmerican, Global Van Lines, Alliance, Sirva Mortgage and SMARTBOX) provide everything needed to move talent and deliver experience.