Top Benefits
Up to 10% annual bonus
Career pathways and development opportunities
Private healthcare scheme
About the role
Who you are
- Demonstrate expertise in performance marketing channels such as PPC, paid social, display, and app marketing
- Optimize bids using strategies and tools to maximize ROI
- Interpret data using platforms to effectively understand campaign metrics
- Manage marketing budgets and allocate resources efficiently
- Lead and motivate a team, providing direction and inspiring targets
- Communicate strategies, ideas, and results effectively to stakeholders
- Interpret data to draw insights and make data-driven decisions
- Solve problems by identifying challenges and devising innovative solutions
- Adapt to changing market conditions, algorithms, and industry trends
What the job involves
- Performance Marketing is the area of the business that looks after digital user acquisition
- What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register
- Among the channels we are using to drive traffic: Affiliates, Programmatic Media, Video, Paid Search, Paid Social, and many more
- Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test
- In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution
- When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximization
- Developing and implementing performance marketing strategies for biddable media and affiliates aligned with company goals
- Overseeing and optimizing budget allocation across media channels to maximize ROI and meet targets
- Providing leadership and guidance to the marketing team, setting objectives, and ensuring professional development
- Planning and executing structured, targeted campaigns, closely monitoring outcomes
- Analyzing performance metrics to identify improvements, growth opportunities, and challenges
- Implementing A/B testing for creatives, landing pages, and targeting to optimize performance
- Managing relationships with external vendors and agencies to ensure service quality and goal alignment
- Utilizing data insights and market research to drive initiatives and adjust strategies as needed
Benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
About Bally's Interactive
Gambling Facilities and Casinos
1001-5000
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.
Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet Sportsbook, Vera&John, Virgin Games and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
Top Benefits
Up to 10% annual bonus
Career pathways and development opportunities
Private healthcare scheme
About the role
Who you are
- Demonstrate expertise in performance marketing channels such as PPC, paid social, display, and app marketing
- Optimize bids using strategies and tools to maximize ROI
- Interpret data using platforms to effectively understand campaign metrics
- Manage marketing budgets and allocate resources efficiently
- Lead and motivate a team, providing direction and inspiring targets
- Communicate strategies, ideas, and results effectively to stakeholders
- Interpret data to draw insights and make data-driven decisions
- Solve problems by identifying challenges and devising innovative solutions
- Adapt to changing market conditions, algorithms, and industry trends
What the job involves
- Performance Marketing is the area of the business that looks after digital user acquisition
- What we do is to optimize existing channels and constantly look for innovative ways to send new users to our site and get them to register
- Among the channels we are using to drive traffic: Affiliates, Programmatic Media, Video, Paid Search, Paid Social, and many more
- Thinking out of the box, innovation and attention to details are crucial to keep improving on the existing channels and finding new solutions to test
- In order to be able to correctly track how each channel is contributing to driving value, we leverage our Martech team that is looking after tracking and correct channel attribution
- When you combine all of this together, the result is an acquisition strategy that goes from the top to the bottom of the acquisition funnel, with accurate measurement and efficient budget allocation focused on ROI maximization
- Developing and implementing performance marketing strategies for biddable media and affiliates aligned with company goals
- Overseeing and optimizing budget allocation across media channels to maximize ROI and meet targets
- Providing leadership and guidance to the marketing team, setting objectives, and ensuring professional development
- Planning and executing structured, targeted campaigns, closely monitoring outcomes
- Analyzing performance metrics to identify improvements, growth opportunities, and challenges
- Implementing A/B testing for creatives, landing pages, and targeting to optimize performance
- Managing relationships with external vendors and agencies to ensure service quality and goal alignment
- Utilizing data insights and market research to drive initiatives and adjust strategies as needed
Benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
About Bally's Interactive
Gambling Facilities and Casinos
1001-5000
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.
Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet Sportsbook, Vera&John, Virgin Games and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.