Top Benefits
About the role
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
Protect This House. Drive the Brand. Lead the Business.
At Under Armour, we’re committed to empowering those who strive for more. Our brand is built on performance, innovation, and a relentless pursuit of excellence. As we continue to expand our footprint in Canada, we’re looking for a bold, strategic leader to own and grow our wholesale business with purpose and impact. We’re hiring a Director, Wholesale – Sales, Canada, responsible for delivering exceptional commercial results, strengthening retail partnerships, and amplifying the Under Armour brand across the region. This leader will serve as the business owner for wholesale in Canada—driving our go-to-market strategy, aligning cross-functional efforts, and unlocking new opportunities for brand and revenue growth.
Your Impact
Strategic Business Leadership
- Lead the Canadian wholesale business across all commercial accounts—owning the strategy, performance, and profitability across key verticals and categories including footwear, apparel, and accessories.
- Develop and execute market-specific growth plans that align with global brand strategies and Canadian retail realities.
- Build and deepen relationships with strategic retail partners (including national accounts, regional chains, and independent retailers) to drive mutual success and category leadership.
Go-to-Market Excellence
- Lead the sales strategy and execution within the broader Go-To-Market (GTM) process—ensuring that seasonal commercial plans support and activate Under Armour’s brand and business goals in Canada.
- Collaborate closely with regional and global GTM leads to align on product, pricing, and storytelling strategies that resonate with Canadian consumers and retail partners.
- Translate seasonal brand stories and product assortments into clear, actionable sales plans for wholesale accounts, ensuring consistency across all channels. Ensure excellence in sell-in and sell-through performance, partnering with cross-functional teams to
deliver tools, insights, and support that maximize wholesale success Retail & Digital Channel
Expertise
- Be a thought leader in the evolution of the digital wholesale marketplace—leveraging platforms like wholesale.com, digital pure players, and omnichannel retail partners to build brand equity and drive demand.
- Optimize channel strategies and in-store execution, ensuring the UA brand is represented with premium presence at every touchpoint—physically and digitally.
- Use market insights, data analytics, and consumer behavior to inform strategy and elevate retail execution across the region.
Cross-Functional & Global Alignment
- Collaborate with cross-functional partners in marketing, merchandising, finance, supply chain, and product to ensure the needs of the Canadian business are clearly communicated and actioned.
- Represent the Canadian region in global planning and leadership forums—driving clarity, influencing decisions, and advocating for market-specific needs and opportunities.
Team Leadership & Culture Building
- Lead and develop a high-performing sales team based in the Toronto office, cultivating a culture of collaboration, accountability, and performance excellence.
- Champion a “One Team” mindset, ensuring integration across all departments and functions to create a unified, agile regional business unit.
- Mentor and grow team members with a focus on career development, inclusive leadership, and continuous improvement.
Travel & Market Engagement
- Travel up to 50% of the time to engage directly with retail partners, visit doors, attend corporate meetings in Baltimore HQ, and stay close to the heartbeat of the business.
- Maintain a consistent presence in the field to ensure deep market understanding and frontline connection with our consumers.
Qualifications
- 10+ years of progressive experience in commercial sales, preferably in the sportswear, performance apparel, or athletic footwear industry within the Canadian marketplace.
- Proven ability to manage large, complex wholesale accounts and scale growth in highly competitive retail environments.
- Deep knowledge of the Canadian retail landscape, including both brick-and-mortar and digital ecosystems.
- A commercial mindset with the ability to balance brand integrity and business performance.
- Strong business acumen, data fluency, and a performance-first mentality.
- Demonstrated success in leading high-performing teams and building inclusive, collaborative cultures.
- Experience operating within a global matrixed organization is an asset.
- Passion for sport, innovation, and empowering athletes at every level.
Workplace Location
- Location: This individual must reside within commuting distance from our Toronto office.
- Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.
- Travel: 50%
Relocation
- No relocation provided
Benefits & Perks
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive Retirement plan options
- Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.
About Under Armour
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.
Our mission: to make athletes better.
Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
LOVE ATHLETES
We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.
CELEBRATE THE WINS
We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.
STAND FOR EQUALITY
We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.
ACT SUSTAINABLY
We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.
FIGHT ON TOGETHER
We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
Top Benefits
About the role
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
Protect This House. Drive the Brand. Lead the Business.
At Under Armour, we’re committed to empowering those who strive for more. Our brand is built on performance, innovation, and a relentless pursuit of excellence. As we continue to expand our footprint in Canada, we’re looking for a bold, strategic leader to own and grow our wholesale business with purpose and impact. We’re hiring a Director, Wholesale – Sales, Canada, responsible for delivering exceptional commercial results, strengthening retail partnerships, and amplifying the Under Armour brand across the region. This leader will serve as the business owner for wholesale in Canada—driving our go-to-market strategy, aligning cross-functional efforts, and unlocking new opportunities for brand and revenue growth.
Your Impact
Strategic Business Leadership
- Lead the Canadian wholesale business across all commercial accounts—owning the strategy, performance, and profitability across key verticals and categories including footwear, apparel, and accessories.
- Develop and execute market-specific growth plans that align with global brand strategies and Canadian retail realities.
- Build and deepen relationships with strategic retail partners (including national accounts, regional chains, and independent retailers) to drive mutual success and category leadership.
Go-to-Market Excellence
- Lead the sales strategy and execution within the broader Go-To-Market (GTM) process—ensuring that seasonal commercial plans support and activate Under Armour’s brand and business goals in Canada.
- Collaborate closely with regional and global GTM leads to align on product, pricing, and storytelling strategies that resonate with Canadian consumers and retail partners.
- Translate seasonal brand stories and product assortments into clear, actionable sales plans for wholesale accounts, ensuring consistency across all channels. Ensure excellence in sell-in and sell-through performance, partnering with cross-functional teams to
deliver tools, insights, and support that maximize wholesale success Retail & Digital Channel
Expertise
- Be a thought leader in the evolution of the digital wholesale marketplace—leveraging platforms like wholesale.com, digital pure players, and omnichannel retail partners to build brand equity and drive demand.
- Optimize channel strategies and in-store execution, ensuring the UA brand is represented with premium presence at every touchpoint—physically and digitally.
- Use market insights, data analytics, and consumer behavior to inform strategy and elevate retail execution across the region.
Cross-Functional & Global Alignment
- Collaborate with cross-functional partners in marketing, merchandising, finance, supply chain, and product to ensure the needs of the Canadian business are clearly communicated and actioned.
- Represent the Canadian region in global planning and leadership forums—driving clarity, influencing decisions, and advocating for market-specific needs and opportunities.
Team Leadership & Culture Building
- Lead and develop a high-performing sales team based in the Toronto office, cultivating a culture of collaboration, accountability, and performance excellence.
- Champion a “One Team” mindset, ensuring integration across all departments and functions to create a unified, agile regional business unit.
- Mentor and grow team members with a focus on career development, inclusive leadership, and continuous improvement.
Travel & Market Engagement
- Travel up to 50% of the time to engage directly with retail partners, visit doors, attend corporate meetings in Baltimore HQ, and stay close to the heartbeat of the business.
- Maintain a consistent presence in the field to ensure deep market understanding and frontline connection with our consumers.
Qualifications
- 10+ years of progressive experience in commercial sales, preferably in the sportswear, performance apparel, or athletic footwear industry within the Canadian marketplace.
- Proven ability to manage large, complex wholesale accounts and scale growth in highly competitive retail environments.
- Deep knowledge of the Canadian retail landscape, including both brick-and-mortar and digital ecosystems.
- A commercial mindset with the ability to balance brand integrity and business performance.
- Strong business acumen, data fluency, and a performance-first mentality.
- Demonstrated success in leading high-performing teams and building inclusive, collaborative cultures.
- Experience operating within a global matrixed organization is an asset.
- Passion for sport, innovation, and empowering athletes at every level.
Workplace Location
- Location: This individual must reside within commuting distance from our Toronto office.
- Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.
- Travel: 50%
Relocation
- No relocation provided
Benefits & Perks
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive Retirement plan options
- Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Our Commitment to Diversity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.
About Under Armour
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there.
Our mission: to make athletes better.
Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
LOVE ATHLETES
We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover.
CELEBRATE THE WINS
We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win.
STAND FOR EQUALITY
We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent.
ACT SUSTAINABLY
We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field.
FIGHT ON TOGETHER
We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.