THE COMPANY

Pala Interactive Canada Inc., operating as Boyd Interactive, is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets in Canada and the United States. Boyd Interactive offers a full spectrum of games, including casino, bingo, and poker, across all distribution channels (web, download, tablet & smartphone). Boyd Interactive has 150 employees in Toronto, New Jersey, California, and Texas.

Boyd Interactive’s strengths lie in its relentless focus on high-quality, high-functioning, immersive software platforms and the diverse employees supporting these initiatives, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

Boyd Interactive is a wholly owned subsidiary of Boyd Gaming Corporation (NYSE – “BYD”).

THE POSITION

We are looking for a highly motivated and results-driven Digital Marketing Campaign Specialist to join our marketing team. The ideal candidate will have a passion for all things marketing and possess strong analytical skills to drive successful campaigns.

Responsibilities:

• Collaborate with our digital marketing agency to support the planning, execution, and measurement of marketing campaigns across multiple channels including email, social media, PPC, and display advertising.

• Create and execute targeted promotions and loyalty programs.

• Develop, implement, and manage A/B testing strategies to optimize campaigns and drive ROI.

• Conduct thorough market research and competitor analysis to identify opportunities for retention and growth.

• Collaborate with the creative team to develop engaging and effective campaign assets.

• Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives.

• Monitor and analyze campaign performance and make data-driven recommendations for optimization.

• Stay current with the latest industry trends and technologies to ensure campaigns are effective and innovative.

Requirements:

• 3+ years of experience in digital marketing, with a strong focus on campaign management.

• Proven track record of creating and executing successful digital campaigns.

• Excellent analytical skills, including experience with Google Analytics, A/B testing, and data-driven decision making.

• Experience with CRM/CDP systems such as Optimove (we use this), Hubspot, Zoho, or similar.

• Is a self-starter with strong project management skills and experience working with cross-functional teams.

• Excellent written and verbal communication skills.

• Passion for staying current with the latest digital marketing trends and technologies.

• Experience or interest in iGaming is a plus, but not required.

What We Offer:

• Competitive salary and benefits package.

• A dynamic and fast-paced work environment.

• Opportunities for career growth and advancement.

• A supportive team culture and opportunities to work on exciting and impactful projects.

Job Type: Full-time, Permanent

Benefits:

• Casual dress

• Company events

• Dental care

• Disability insurance

• Extended health care

• Life insurance

• On-site childcare

• On-site gym

• On-site parking

• Paid time off

• RRSP match

• Tuition reimbursement

• Vision care

Work location: Hybrid - on site 3 days per week at the office in North York, ON M2J 5B5

If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!