Publicity & Communications Associate (Travel & Tourism)
Top Benefits
About the role
Join a progressive international travel and tourism marketing organization with a global presence spanning 14 offices worldwide. Our company is dedicated to promoting one of the world's most beloved travel destinations, with a mission to attract visitors and build brand awareness across key international markets.
Our Toronto team is part of a global organization that values collaboration, creativity, and results.
The Role
We're seeking a dynamic Publicity & Communications Associate to join our Toronto team in building brand awareness and driving visitor growth from the Canadian market.
What You'll Do
- Build Strategic Relationships: Develop and maintain relationships with key Canadian travel and lifestyle media across broadcast, print, and digital channels
- Execute Communications Strategy: Implement comprehensive publicity campaigns with a focus on digital PR and broadcast media
- Manage External Partners: Collaborate with our external PR agency to ensure clear objectives and strong performance
- Lead Media Programs: Operate journalist assistance programs and coordinate customized media visits
- Create Compelling Content: Craft press releases, story pitches, and communications that resonate with target audiences
- Plan Events: Organize and execute press and corporate events across Canada
- Drive Results: Monitor performance against KPIs to ensure strong ROI and contribute to visitor growth targets
- Manage Budgets: Oversee allocated budgets for publicity and sponsorship activities
Why Join Us?
- International Impact: Represent a beautiful destination and help travelers create unforgettable experiences
- Flexible Work: Enjoy hybrid working with only 2 days required in our newly renovated Toronto office
- Travel Opportunities: Some travel required for trade shows and industry events
- Growth Environment: Work with a progressive, inclusive team that values your input
- Global Network: Be part of an international organization with offices worldwide
This role involves some travel, particularly during peak seasons and occasional work outside standard hours for events. We're looking for someone who's genuinely excited about promoting travel and tourism and can hit the ground running.
Requirements
-
Education: Degree in marketing, communications, or business
-
Experience: 3+ years in communications/marketing with a proven track record in the travel/tourism industry. Background with destination marketing organizations or tourism boards
-
Media Knowledge: Experience building relationships with Canadian travel and lifestyle media
-
Skills: Strong writing abilities, event management experience, and excellent communication skills
-
Technical: Proficiency in Microsoft Suite and digital/social media platforms
-
Personal Qualities: Creative, flexible, able to handle multiple projects simultaneously, and strong team player
-
Language: fluent in English, French proficiency and added advantage
Benefits
Salary: Salary package of $68,000.00 CAD
Equal Employment Opportunity and Non-Discrimination Policy
Equal Employment Opportunity Statement
Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without discrimination based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered.
Commitment to Diversity and Inclusion
Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected. We believe that diversity strengthens our organization and enhances our ability to serve our clients effectively.
Reasonable Accommodations
Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities up to the point of undue hardship. We engage in an interactive process to determine effective, reasonable accommodations.
Compensation Information
For client positions, compensation information will be provided in accordance with applicable provincial/territorial laws. Actual salary may depend on skills, experience, and other factors in compliance with pay equity legislation.
Compliance with Laws
Both Keller Executive Search and our clients comply with federal, provincial, and territorial laws governing employment standards and human rights. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Workplace Harassment and Violence Prevention
Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment or violence based on any protected ground under human rights legislation. We are committed to maintaining a safe and respectful work environment for all employees.
Privacy and Pay Equity
- For information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com. We comply with applicable federal and provincial privacy laws.
- Both Keller Executive Search and our clients are committed to pay equity and conduct analyses in accordance with applicable federal and provincial pay equity laws.
Province/Territory-Specific Information
- Quebec: We adhere to French language requirements in accordance with the Charter of the French Language.
- Ontario: We comply with the Accessibility for Ontarians with Disabilities Act (AODA) and the Pay Transparency Act.
- British Columbia: We adhere to the BC Human Rights Code and the Employment Standards Act.
- Other Provinces/Territories: We comply with all applicable provincial and territorial employment and human rights legislation.
Veteran Status
Both Keller Executive Search and our clients provide equal employment opportunities to veterans in accordance with applicable laws.
Genetic Information
In accordance with federal and provincial/territorial human rights laws, both Keller Executive Search and our clients do not discriminate based on genetic characteristics.
Local Laws
Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.
Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within Canada.
About Keller Executive Search
Keller Executive Search International is a global executive search that recruits senior leaders for prominent brands and organizations. We offer full-spectrum services, such as Executive Search, Board Services, CEO Succession Planning, Executive Assessment, Business Culture Review, and Corporate Handover.
Publicity & Communications Associate (Travel & Tourism)
Top Benefits
About the role
Join a progressive international travel and tourism marketing organization with a global presence spanning 14 offices worldwide. Our company is dedicated to promoting one of the world's most beloved travel destinations, with a mission to attract visitors and build brand awareness across key international markets.
Our Toronto team is part of a global organization that values collaboration, creativity, and results.
The Role
We're seeking a dynamic Publicity & Communications Associate to join our Toronto team in building brand awareness and driving visitor growth from the Canadian market.
What You'll Do
- Build Strategic Relationships: Develop and maintain relationships with key Canadian travel and lifestyle media across broadcast, print, and digital channels
- Execute Communications Strategy: Implement comprehensive publicity campaigns with a focus on digital PR and broadcast media
- Manage External Partners: Collaborate with our external PR agency to ensure clear objectives and strong performance
- Lead Media Programs: Operate journalist assistance programs and coordinate customized media visits
- Create Compelling Content: Craft press releases, story pitches, and communications that resonate with target audiences
- Plan Events: Organize and execute press and corporate events across Canada
- Drive Results: Monitor performance against KPIs to ensure strong ROI and contribute to visitor growth targets
- Manage Budgets: Oversee allocated budgets for publicity and sponsorship activities
Why Join Us?
- International Impact: Represent a beautiful destination and help travelers create unforgettable experiences
- Flexible Work: Enjoy hybrid working with only 2 days required in our newly renovated Toronto office
- Travel Opportunities: Some travel required for trade shows and industry events
- Growth Environment: Work with a progressive, inclusive team that values your input
- Global Network: Be part of an international organization with offices worldwide
This role involves some travel, particularly during peak seasons and occasional work outside standard hours for events. We're looking for someone who's genuinely excited about promoting travel and tourism and can hit the ground running.
Requirements
-
Education: Degree in marketing, communications, or business
-
Experience: 3+ years in communications/marketing with a proven track record in the travel/tourism industry. Background with destination marketing organizations or tourism boards
-
Media Knowledge: Experience building relationships with Canadian travel and lifestyle media
-
Skills: Strong writing abilities, event management experience, and excellent communication skills
-
Technical: Proficiency in Microsoft Suite and digital/social media platforms
-
Personal Qualities: Creative, flexible, able to handle multiple projects simultaneously, and strong team player
-
Language: fluent in English, French proficiency and added advantage
Benefits
Salary: Salary package of $68,000.00 CAD
Equal Employment Opportunity and Non-Discrimination Policy
Equal Employment Opportunity Statement
Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without discrimination based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or conviction for an offence for which a pardon has been granted or in respect of which a record suspension has been ordered.
Commitment to Diversity and Inclusion
Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected. We believe that diversity strengthens our organization and enhances our ability to serve our clients effectively.
Reasonable Accommodations
Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities up to the point of undue hardship. We engage in an interactive process to determine effective, reasonable accommodations.
Compensation Information
For client positions, compensation information will be provided in accordance with applicable provincial/territorial laws. Actual salary may depend on skills, experience, and other factors in compliance with pay equity legislation.
Compliance with Laws
Both Keller Executive Search and our clients comply with federal, provincial, and territorial laws governing employment standards and human rights. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Workplace Harassment and Violence Prevention
Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment or violence based on any protected ground under human rights legislation. We are committed to maintaining a safe and respectful work environment for all employees.
Privacy and Pay Equity
- For information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at www.kellerexecutivesearch.com. We comply with applicable federal and provincial privacy laws.
- Both Keller Executive Search and our clients are committed to pay equity and conduct analyses in accordance with applicable federal and provincial pay equity laws.
Province/Territory-Specific Information
- Quebec: We adhere to French language requirements in accordance with the Charter of the French Language.
- Ontario: We comply with the Accessibility for Ontarians with Disabilities Act (AODA) and the Pay Transparency Act.
- British Columbia: We adhere to the BC Human Rights Code and the Employment Standards Act.
- Other Provinces/Territories: We comply with all applicable provincial and territorial employment and human rights legislation.
Veteran Status
Both Keller Executive Search and our clients provide equal employment opportunities to veterans in accordance with applicable laws.
Genetic Information
In accordance with federal and provincial/territorial human rights laws, both Keller Executive Search and our clients do not discriminate based on genetic characteristics.
Local Laws
Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.
Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location within Canada.
About Keller Executive Search
Keller Executive Search International is a global executive search that recruits senior leaders for prominent brands and organizations. We offer full-spectrum services, such as Executive Search, Board Services, CEO Succession Planning, Executive Assessment, Business Culture Review, and Corporate Handover.