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At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society. Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry. Job Description As part of the Insurance Solutions Product Marketing and Thought Leadership Team, this Product Marketing Manager will be pivotal in shaping the go-to-market strategy, positioning, and messaging for our insurance underwriting product line, specifically focusing on hazard risk scores and catastrophe models. This individual will work cross-functionally with product management, sales, and marketing teams to define and deliver high-impact marketing programs that drive awareness, demand, and adoption of our products and deliver exceptional customer experiences. You will be responsible for creating compelling content for campaigns, conducting market research, and ensuring that our products resonate with target customers to amplify our market presence, deepen customer loyalty, and position us as the leaders we are in property insurance solutions. Key Responsibilities Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches and existing product enhancements. Collaborate with product management to ensure alignment with product roadmaps. Positioning & Messaging: Create clear, compelling, and differentiated product positioning and messaging that resonates with target audiences. Ensure consistency across all marketing and sales materials. Market Research & Competitive Analysis: Conduct research to understand market trends, customer needs, and competitor activities. Use insights to refine positioning, messaging, and product features. Content Development: Produce high-quality content, including product collateral, blog posts, case studies, website copy, email campaigns, sales presentations, and more. Leverage expertise with marketing tools and platforms such as HubSpot , Salesforce etc. Sales Enablement: Partner with sales teams to create tools, training, and resources that enable them to sell the product effectively and confidently. Customer & Product Advocacy: Build strong relationships with customers to gather feedback and develop use cases and success stories. Act as the voice of the customer to inform product improvements and marketing strategy. Performance Tracking & Reporting: Monitor and report on campaign performance, product adoption, and customer feedback. Use data to optimize strategies and tactics. Cross-functional Collaboration: Work closely with product, sales, customer success, and marketing to ensure a unified approach to product marketing. Global/Regional Strategy: Adapt product marketing strategies for different regions and markets. Work with localization teams to ensure messaging resonates globally. KPIs and Metrics: Define and track key performance indicators, including campaign ROI, lead generation, product adoption, and customer retention. Use these metrics to drive continuous improvement. Job Qualifications Education: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus. Experience: 2+ years of experience in product marketing, with a proven track record of managing go-to-market strategies and executing successful B2B product campaigns. Skills & Abilities: Strong strategic thinking and ability to analyze market data and customer insights. Excellent written and verbal communication skills with the ability to craft clear and persuasive messaging. Experience with content creation and campaign management. Experience with product launches and lifecycle marketing. Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment. Passion for technology/products and a deep understanding of market trends and customer needs. Knowledge of insurance underwriting, restoration contracting, or technology workflow platforms is highly desirable. Creativity, adaptability, and stakeholder management skills. Annual Pay Range 83,300 - 83,300 CAD Thrive with Cotality At Cotality, we offer more than just a job, we provide a benefits experience designed to support your whole self. From a flexible working model to competitive time off and standout health coverage with meaningful perks and growth opportunities, our package is built to help you thrive at work and in life. Highlights Include Time off: Generous vacation accrual and 11 paid holidays, plus well-being and volunteer time off. Family Support: Up to 16 weeks of fully paid parental leave and a baby stipend. Health: Extended Healthcare and Dental plan with mental health and wellness support offerings. Retirement: Registered Retirement Savings Plan (RRSP) with company match. Financial Perks: $500 annual well-being stipend Extras: Recognition Rewards, Referral bonuses, exclusive discounts and more! Cotality's Diversity Commitment Cotality is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences. Equal Opportunity Employer Statement Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, record of offences, age, marital status, family status or disability. Cotality maintains a Drug-Free Workplace. Please apply on our website for consideration. Privacy Policy Global Applicant Privacy Policy By providing your telephone number, you agree to receive automated (SMS) text messages at that number from Cotality regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply. You can opt out at any time by responding STOP or UNSUBSCRIBING and will automatically be opted out company-wide. Connect with us on social media! Click on the quicklinks below to find out more about our company and associates

What you’ll do

Develop and execute go-to-market strategies, positioning, and messaging for insurance underwriting products focusing on hazard risk and catastrophe models. Create high-impact marketing content and collaborate cross-functionally to drive product awareness and adoption.

Requirements

Requires a Bachelor's degree in Marketing or Business and at least 2 years of experience in B2B product marketing. Knowledge of insurance underwriting or technology workflow platforms is highly desirable.

Benefits

• Generous vacation accrual • 11 paid holidays • Well-being time off • Volunteer time off • Paid parental leave • Baby stipend • Extended Healthcare plan • Dental plan • Mental health and wellness support • RRSP with company match • Annual well-being stipend • Recognition Rewards • Referral bonuses • Exclusive discounts

Listed skills

• Data analysis · Preferred

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Go-to-market strategy
• Product positioning
• Messaging
• Market research
• Competitive analysis
• Content development
• Sales enablement
• HubSpot
• Salesforce
• Stakeholder management
• B2B marketing
• Campaign management
• Product lifecycle marketing
• Strategic thinking
• Cross-functional collaboration
• Data analysis

Job areas

• Marketing
• Sales
• Finance & Accounting
• Management & Leadership
• Data & Analytics