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The Opportunity: Our client is seeking a Retail Sales Strategy & Planning Lead to play a critical role in driving commercial performance across the North American retail business. This is a high-impact role at the intersection of Sales, Marketing, Category Management, Insights, Finance and Supply Chain, responsible for translating customer and channel insights into actionable commercial strategies. The successful candidate will champion the annual planning process, support S&OP and forecasting, optimize trade investment and pricing, and help equip the Sales organization with the strategies, tools and insights required to execute with excellence. This is an opportunity for a commercially minded CPG professional who enjoys working across functions, solving complex business challenges and turning data and insights into measurable growth. What You'll Be Doing: Lead retail sales planning — Drive the annual planning process, forecasting and S&OP while identifying and closing gaps to budget and sales targets. Shape customer & channel strategy — Translate retailer, shopper and category insights into actionable strategies and execution plans for the Sales team. Drive profitable growth — Partner with Sales and FP&A on pricing, trade spend, promotions and RGM initiatives to maximize ROI. Enable commercial execution — Support innovation launches, promotional strategies and go-to-market initiatives, ensuring plans are executed effectively. Turn insights into action — Partner with Marketing, Category Management and Insights to develop compelling selling stories and customer-focused commercial plans. Lead cross-functional initiatives — Bring Sales, Marketing, Finance, Supply Chain and Insights together to solve business challenges and deliver results. What You'll Need To Be Successful: 7+ years of experience within the CPG industry, ideally with exposure to Retail Sales, Sales Strategy, Customer Development, Category Management, Revenue Growth Management or Commercial Planning. Strong understanding of the North American retail landscape, including evolving retailer, channel and shopper dynamics. Customer-facing experience within CPG is strongly preferred. University degree in Business, Commerce or a related discipline. Strong commercial and financial acumen, including experience with trade effectiveness, pricing, promotional strategy and RGM. Demonstrated ability to translate data and insights into clear recommendations and business actions. Experience working cross-functionally within complex organizations and influencing stakeholders without direct authority. Strong strategic thinking, problem-solving and decision-making capabilities. Excellent communication, presentation, negotiation and influencing skills. Compensation Range: $120,000 - $140,000 base salary

What you’ll do

The role focuses on driving commercial performance by translating customer and channel insights into actionable retail sales strategies. Key duties include leading the annual planning process, optimizing trade spend and pricing, and coordinating cross-functional efforts across Sales, Marketing, and Finance.

Requirements

Candidates need over 7 years of CPG industry experience with a strong background in retail sales, commercial planning, or revenue growth management. A university degree in Business or Commerce and demonstrated financial acumen are required.

Other relevant skills

Identified from the job description. Confirm important requirements above.

• Retail Sales Planning
• S&OP
• Revenue Growth Management
• Trade Investment Optimization
• Pricing Strategy
• Commercial Strategy
• Cross-functional Leadership
• Financial Acumen
• Category Management
• Forecasting
• Stakeholder Influence
• Market Analysis
• Go-to-market Strategy
• Promotional Strategy
• Customer Development
• Strategic Thinking

Job areas

• Sales
• Management & Leadership
• Retail
• Marketing
• Food & Beverage