Team Lead, Digital Analytics Jobs in British Columbia, Canada
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British Columbia, Canada
About the role
Omnichannel Analytics Lead Position: Omnichannel Analytics Lead Domain: Life Sciences / Pharmaceutical Duration: Full-Time
Job Summary We are seeking an experienced Omnichannel Analytics Lead with strong expertise in Digital Analytics, Omnichannel Insights, and Life Sciences/Pharma domain experience. The ideal candidate will be responsible for translating digital marketing goals into measurable KPIs, delivering actionable insights, and driving data-driven optimization strategies across multiple digital channels.
Required Experience 12+ years of overall professional experience 5+ years of Digital Analytics and Insights experience 5+ years of Life Sciences / Pharmaceutical industry experience 4+ years of team management experience Key Responsibilities Translate digital marketing objectives into measurable KPIs and performance metrics Develop and deliver monthly omnichannel and digital marketing performance reports Analyze website and campaign performance and provide optimization recommendations Identify performance trends, customer engagement insights, and growth opportunities Work closely with business stakeholders, media teams, and analytics teams to drive business outcomes Understand business rules and digital data processing logic to align KPI definitions accurately Present insights and recommendations to both technical and non-technical stakeholders Manage client relationships and deliver impactful analytics solutions Support UI/UX optimization initiatives using digital analytics insights Lead omnichannel analytics initiatives across paid media, CRM, and web analytics platforms Required Skills Strong understanding of paid media strategies, measurement, and campaign analytics Expertise in Google Analytics and/or Adobe Analytics Hands-on experience with omnichannel reporting and dashboard creation.
Strong experience with: Power BI Microsoft Copilot CRM platforms such as Veeva and SFMC Preferred Qualifications Media agency experience is a plus Experience in website optimization and UI/UX analytics Strong communication and presentation skills Ability to frame business problems and design effective analytical solutions Proven ability to manage stakeholders and lead analytics-driven business transformation initiatives.
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About STM Consulting, Inc.
STM Consulting, Inc. is a wholly owned subsidiary of Spectrum Talent Management Limited. We have been at the forefront of delivering comprehensive solutions across North America and Europe. Since our establishment in 2008, our continuous growth and enrichment have positioned us as a trusted partner.
Specializing in various domains of the Technology Industry, we cater to global clients with our extensive talent pool and deep understanding of the IT landscape. Our integrated solutions encompass Applications, Business Process Outsourcing (BPO), Infrastructure Services, RPO, and Consulting, enabling companies worldwide to enhance their business processes.
With offices in the USA (Delaware and New Jersey) and a global presence in India and the UK, we have established a robust network to serve our clients' needs. Experience the power of STM Consulting, Inc. as we drive growth and excellence in the professional services industry.