In 1985, Ed McNally founded Big Rock Brewery Inc. (“Big Rock”) to contest the time's beer trends. Three bold, European-inspired offerings forged an industry at a time heavy on easy drinking lagers and light on flavour. Today, our extensive portfolio of signature beers, ongoing seasonal offerings, ciders (Rock Creek Cider® series) and hard teas (White Peaks® series) along with custom-crafted private label products keep us proudly at the forefront of the craft beverage revolution.

Summary

The Sales Execution Representative plays a key role in supporting Big Rock’s Sales and Marketing efforts through consistent, high-quality execution within an assigned territory. This role is responsible for ensuring strong in-market presence through effective merchandising, while also owning and managing relationships with retail and on-premise accounts. By delivering reliable service, maintaining product standards, and proactively addressing account needs, the Sales Execution Representative helps drive customer satisfaction, support account retention, and contribute to overall market success.

Responsibilities

• Support and help execute sales and marketing strategies through ideation, development, procurement and execution.

• Receive ongoing in-field coaching and development from the Regional Sales Manager (RSM) to support performance and career growth.

• Effectively coordinate with Sales Representatives and Marketing personnel to execute sales and merchandising plans according to the Big Rock Strategic Plan.

• Responsible for daily execution of sales support initiatives including, but not limited to, building displays, placing POS, rotating product and ensuring current signage, while maintaining high standards of execution and brand consistency.

• Utilizes current, thematic POS when building and maintaining displays to ensure strong in-market visibility and compliance with brand standards.

• Owns and actively manages relationships with key retail and on-premise accounts within assigned territory, acting as a primary point of contact to ensure consistent service, gather feedback, and maintain overall customer satisfaction.

• Monitors and maintains overall market health within assigned territory by identifying service gaps, addressing concerns, and collaborating with Sales Representatives to ensure accounts remain engaged, supported, and satisfied.

• Proactively identifies, resolves, and escalates account issues as necessary, ensuring timely resolution, minimizing repeat concerns, and maintaining strong customer trust.

• Understands and promotes proper shelf space management according to Big Rock objectives, ensuring compliance and maximizing product visibility.

• Ensures products are properly priced, rotated and merchandised, maintaining high accuracy and minimizing out-of-stock occurrences across accounts.

• Works efficiently to complete all daily assignments and scheduled account visits, ensuring consistent market coverage and execution standards.

• Supports account retention and growth through consistent execution, strong relationship management, and delivery of a positive customer experience.

• Represent the company at industry events, tastings, and promotional activations, including evenings and weekends as required.

Requirements

• Minimum of one (1) year work experience in related or customer facing role preferred.

• Post-secondary education is not required but is considered an asset.

• Proven ability to build strong working relationships, internally and externally.

• Demonstrated ability to manage multiple customer accounts with a focus on service excellence and customer satisfaction.

• Effective communication, both written and verbal; strong presentation skills.

• Technology competence with basic business technology (MS office etc)

• Valid driver's license and a clean drivers abstract.

• Must have excellent organizational and time management skills with the ability to balance multiple demands and work in a collaborative environment with all levels of personnel.

• Must be able to lift products from 25 lbs. to 50 lbs. on a regular basis and handle keg products.

• Flexibility to work evenings and weekends as required.

Work Environment

• Primarily field-based; daily travel to retail and on-premise customer locations within assigned territory

• Works independently while maintaining regular communication with Sales Representatives and internal teams.

• Physical role involving lifting, stocking, and building product displays.

• Work performed in a variety of settings including liquor stores, grocery stores, and licensed establishments.

• Environments may include coolers, storage areas, and back-of-house spaces.