Copywriter & Content Marketing Specialist

Location: Calgary

Overview

Agency Atlas is looking for a talented Copywriter & Content Marketing Specialist who understands that great writing is about more than words—it's about strategy, performance, and results.

This role is responsible for creating compelling content across websites, email marketing, social media, digital advertising, and SEO initiatives.

The ideal candidate understands SEO and is equally comfortable writing a high-converting landing page, developing an automated email sequence, optimizing content for search engines, editing the work of others, writing engaging social media posts and collaborating with designers, developers, strategists, and account managers.

If you enjoy solving business problems through clear, engaging communication and have a passion for both creativity and measurable performance, we'd love to hear from you.

Responsibilities

Website Copywriting

Write engaging, conversion-focused copy for websites, landing pages, service pages, blogs, and resource libraries. Translate complex products and services into clear, compelling messaging. Collaborate with designers and developers to ensure copy supports UX and conversion best practices. Conduct research into client industries, competitors, and target audiences.

SEO Content Strategy

Develop SEO-driven content that improves organic visibility and search rankings. Leverage provided keyword research into content planning. Optimize existing website content using current SEO best practices. Create blog articles and supporting content that aligns with broader SEO strategies. Understand technical SEO fundamentals and collaborate with developers where required. Monitor content performance and recommend ongoing improvements.

Email Marketing & CRM

Write high-performing email campaigns, newsletters, nurture sequences, sales campaigns, and automated workflows. Build and manage email automations within CRM platforms. Segment audiences and organize contact databases. Monitor campaign performance including open rates, click-through rates, and conversions. Recommend improvements based on campaign analytics. Assist with CRM setup, organization, and ongoing optimization.

Social Media Content

Write engaging content for LinkedIn, Facebook, Instagram, X, TikTok, and other platforms. Adapt messaging appropriately for each platform and audience. Collaborate with social media managers, designers, photographers, and videographers to produce high-performing campaigns. Stay current on platform trends and content best practices.

Digital Advertising

Write compelling copy for Google Ads, Meta Ads, LinkedIn Ads, and display campaigns. Create headlines, descriptions, CTAs, and landing page messaging that improve campaign performance. Work closely with paid media specialists to continually optimize messaging.

Editing & Quality Assurance

Edit and proofread content produced by internal team members. Ensure all deliverables meet Agency Atlas quality standards. Maintain consistency with client brand guidelines and voice. Review content for grammar, clarity, readability, SEO optimization, and accuracy.

Collaboration

Participate in creative brainstorming and campaign development. Work closely with project managers, strategists, designers, developers, and account managers. Contribute ideas that strengthen client brands and improve campaign performance. Manage multiple deadlines while maintaining exceptional attention to detail.

Qualifications

Required 3+ years of professional copywriting or content marketing experience. Exceptional writing, editing, and proofreading skills. Experience writing websites, blogs, email campaigns, and digital advertising. Strong understanding of SEO best practices and content optimization. Experience working within CRM and email marketing platforms (HubSpot, Mailchimp, ActiveCampaign, Klaviyo, or similar). Experience writing for B2B and B2C organizations. Experience writing for email workflows. Highly organized with outstanding attention to detail. Ability to manage multiple projects simultaneously. Excellent written and verbal English communication skills. Ability to self manage and work without the need for a lot of micro-management.

Preferred

Experience with HubSpot CRM and Marketing Hub. Basic understanding of UX writing and conversion rate optimization. Familiarity with AI-assisted writing tools while maintaining strong editorial judgment. Agency experience is considered a significant asset.

Technical Skills

Candidates should demonstrate proficiency in

SEO strategy and content optimization

Website copywriting Blog writing Email marketing Social media copywriting Digital advertising copy Editing and proofreading

Success in This Role

The successful candidate will

Produce clear, persuasive, and strategically aligned content across multiple channels. Improve website visibility through effective SEO content. Build email campaigns that generate measurable engagement and conversions. Elevate the quality of copy across the agency through thoughtful editing. Adapt quickly between industries and brand voices. Deliver consistently high-quality work under deadline. Bring curiosity, creativity, and a continuous desire to improve.

Why Agency Atlas?

At Agency Atlas, we believe exceptional marketing starts with exceptional people. We work with ambitious organizations across industries—from construction and real estate to tourism, hospitality, technology, healthcare, and professional services—helping them tell better stories and achieve measurable growth.

You'll collaborate with a multidisciplinary marketing team of strategists, designers, developers, videographers, and content creators who genuinely care about producing outstanding work. We value initiative, curiosity, accountability, and people who aren't afraid to challenge ideas in pursuit of better outcomes.

If you're passionate about writing that informs, inspires, and drives results, we'd love to hear from you.