What the Role Does: Champion product experiences that drive higher conversions, improve the customer journey, and accelerate business growth. In this role you will drive optimization initiatives across the product questionnaire funnel, identifying high-value opportunities through data, research, experimentation, and stakeholder collaboration. You will translate business objectives into prioritized roadmap initiatives that improve conversion rates, revenue performance, and user experience across key customer touchpoints. This is a full-time, permanent position working 37.5 hours per week, with opportunities to work hybrid from our Edmonton, Alberta office. What You’ll Do: Manage the product questionnaire funnel roadmap, balancing quick optimization wins with long-term product, monetization, and user experience initiatives tied to measurable business outcomes Identify, evaluate, and prioritize conversion rate optimization (CRO) opportunities through analytics, user research, experimentation, stakeholder feedback, and industry best practices Define MVPs, feature requirements, success metrics, and prioritization rationale to support strategic roadmap planning and execution Review existing experimentation, analytics, and optimization opportunities across key questionnaire funnel touchpoints to uncover high-value initiatives Utilize internal CMS tools to understand platform capabilities, constraints, and implementation feasibility when scoping solutions and defining requirements Partner closely with Design, Research, Development, Legal, Analysis, and UX Optimization teams to align priorities, support delivery, and ensure consistent measurement practices Develop A/B testing strategies, analyze results, and translate findings into actionable recommendations and future roadmap opportunities Define and monitor key performance indicators, including conversion rates, revenue impact, funnel completion, user engagement, and experiment outcomes Create and maintain documentation of optimization best practices, project learnings, and experimentation insights to support ongoing team growth and knowledge sharing Continuously evaluate opportunities to improve the customer experience while driving measurable business performance What You Bring: The Essentials Post-secondary education in Project Management, Business, Marketing, Communications, Design, Library and Information Studies, or other relevant fields Experience in Project Coordination, Product Management, Conversion Rate Optimization, Digital Optimization, or a related field Proven ability to define, manage, and prioritize product roadmaps aligned with measurable business outcomes Experience independently leading complex initiatives from discovery and planning through delivery, measurement, and iteration Strong analytical and problem-solving skills, with the ability to leverage data, experimentation, and customer insights to inform decision-making Excellent verbal and written communication skills Strong organizational and prioritization skills, with the ability to manage multiple initiatives and distill complex information into clear, actionable plans Experience designing, executing, and interpreting A/B tests or other digital experimentation methodologies Demonstrated ability to collaborate effectively across cross-functional teams, including Design, Research, Development, Legal, Analytics, and Business stakeholders The Nice to Haves (Great if you have it and we’ll help you learn if you don’t) Experience working with Content Management Systems (CMS) to publish, test, or manage digital content Familiarity with UX/UI, CSS, and front-end styling concepts Experience using AI tools to support product discovery, prototyping, research synthesis, and experiment ideation Ability to critically evaluate AI-generated outputs and translate useful concepts into practical MVPs, test plans, or feature requirements Compensation: Range: $70,000 - $90,000 CAD Placement within the range is based on relevant experience, demonstrated skills, unique qualifications, and alignment with the role’s scope and impact. In addition to base compensation, LawDepot offers a comprehensive and competitive Total Rewards program. Why You Should Join the LawDepot Team: Excellent total compensation package Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours) Three weeks paid vacation, plus bonus personal days Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets Company share plan Free catered lunches for the entire office Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities) Work alongside talented, driven colleagues in a culture focused on quality, reliability, innovation, and growth Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team) Free and easily accessible parking Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office Who We Are: Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey! How to Apply: Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career. We thank all applicants; however, only those selected for an interview will be contacted.